Creating secret spot cachet

Came across this great billboard campaign for Powder Mountain in Utah the other day and thought that’s just like Les Contamines. How many times have I heard people describe this place as a hidden gem and plead with me not to write about it too much… Hmm, what would the Contamines version be? I expect it’s the same for a lot of other, smaller resorts too.

(thanks to slopefillers for spotting and posting these)

 

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One thought on “Creating secret spot cachet

  1. Pingback: Marketing authenticity with humour – how one ski resort does it | sno notes

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