What’s created the biggest pre-season buzz out there so far?

Not some highly original and engaging new social media campaign, though there are some interesting things going on out there. No, quite simply, the white stuff: snow.

It seems we are all dreaming of a white… ski slope, and so the first serious dusting of it in the Alps – and Pyrenees – on October 15-16 set the social media airwaves buzzing like nothing else has so far this pre-season.

Taking a look around the Facebook pages a week after the snowfall, everywhere I landed, pictures of the snow were the top post – by far.

The biggest one I could find was a picture of a thickly blanketed Avoriaz, with snow still falling: 2,225 likes and 665 shares when I checked just now.

Val Thorens’ picture of SNOW! written in the… snow has scored 1,916 likes and 364 shares. Les Arcs’ view of pristine white slope the next morning under a blue sky has 1,187 likes and 225 shares. And snow pics were also the top posts to date this autumn most everywhere I stopped by to check: Serre Chevalier, Portes du Soleil, Tignes, Les Contamines…

So have these snow snaps increased the fan base or are they just reaching us diehard snow heads? Tougher one.

Some of those that posted are showing a healthy increase in fans (Portes du Soleil is up more than 6,000 fans since the start of October), some relatively little.

In any case, surely that kind of engagement can’t be bad – at least it’s go us all daydreaming at our desks. And just as the earlybird season pass purchase deadlines are coming up, too.

Mmm, just took a look at snowforecast and it’s showing more snow over the Alps in the next 3-6 days…



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