Marketing authenticity with humour – how one ski resort does it

A while back I highlighted a billboard campaign for Powder Mountain in Utah that played on its hidden gem reputation. Well, now the resort (7 lifts and 2,800 lift-served acres) has launched another one, this time with a wink and a nudge towards its authenticity.

PowMow 1

credit: slopefillers.com

PowMow 6

credit: slopefillers.com

I like this series almost as much as the last lot and I think it’s a great way to differentiate a smaller resort with personality from what might be seen as more mass-market, bigger competitors.

To see the other billboards in the series, click through to this article on the excellent SlopeFillers, where I first saw these.

Advertisements

2 thoughts on “Marketing authenticity with humour – how one ski resort does it

    • Hi Mills, thanks, yes they’re fun aren’t they! I like the idea of being feisty about not being an all-frills resort – it’s authentic and it’s all about the skiing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s