Twitter remains a lot more active for French ski resorts inter-season than Facebook… Is that because it has a bigger professional audience than FB? Or because it’s the season for mountainbikers to come out the woodwork and they tend to be twitterers?
My guess is it’s a bit of both. The late snow this spring has certainly offered plenty of story material for the media, while cyclists of all persuasions are impatient for the cols and bike parks to open.
In any case, follower growth among the top 30 averaged just over 3% again in May, compared to less than 1% for the top 50 on Facebook.
Chamonix grew fastest (+16.7%), bursting into the top 3 and offering plenty of pictures of powder still to be had. It also unveiled what I think was one of the online highlights of the month – a new interactive site on Mont Blanc:
Others too were busy. In fact, here’s the top 5 by follower growth in May:
- Chamonix (+16.7%, rank #1)
- Gresse en Vercors (+10.3%, rank #68)
- Pic du Midi (+9.9%, rank #37)
- Les Contamines (+7.7%, rank #22)
- Les 2 Alpes (+7.7%, rank #40)
I would guess Pic du Midi’s performance had at least something to do with the late snow and the fact that the lift stayed open into May for freeriding…
And here’s the full list by total followers:
Top 3 French ski domains on Twitter:
- Portes du Soleil – 1,219 followers
- Nouvelles Pyrénées – 1,196
- Les 3 Vallées – 956
Top 30 French ski resorts on Twitter:
- Val Thorens – 2,384 followers
- Les Arcs (fr) – 1,820
- Chamonix – 1,645
- Val d’Isère – 1,538
- Serre Chevalier (en) – 1,470
- Morzine (en) – 1,443
- Les Menuires – 1,405
- La Plagne – 1,278
- Ax3Domaines – 1,231
- Le Grand Bornand – 1,072
- Morzine (fr) – 1,008
- Megève – 996
- La Clusaz – 946
- Aussois – 887
- La Tania – 877
- Les Gets – 787
- Serre Chevalier (fr) – 778
- Avoriaz – 719
- La Chapelle d’Abondance – 706
- Vars – 626
- Orcières 1850 – 608
- Les Contamines – 529
- Le Dévoluy – 515
- Vallée Louron – 498
- Les Sept Laux – 484
- Peyragudes – 479
- Montgenèvre – 470
- Lac Blanc – 445
- Les Arcs (en) – 423
- Piau – 412
Please note: these numbers were polled on the 1st of June. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.