Top 50 French ski resorts on Facebook at the start of 2014

Happy new year and thanks for reading this blog over the past year! I’m looking forward to highlighting and analysing loads more innovative and engaging social media marketing practices in French (ski) mountain tourism in 2014, so please keep ’em coming.

The Portes du Soleil hit the 100,000 Facebook fans milestone just in time for 2014 and several other ski areas made strong gains at the start of the ski season and the end of 2013.

Top mention goes to the Grand Massif for its Flaine opening weekend lift pass competition, pledging to set the price of a day ticket at €15 if likes hit 5,000, €10 if they hit 7,500 and €1 if they hit 10,000 by the deadline. If you’re going to do a competition asking entrants to like your page, this has got to be the way to do it: it was quirky, engaging and the ‘likes’ actually meant something rather than just being the price of entry to the competition.

Ski enthusiasts being an enterprising lot, the 10,000 level was reached in good time…

…so lots of happy fans skied for a euro, many of them new to the ski area, as Flaine ski area director Frédéric Marion pointed out in a video interview on French TV.

Among the top 50 French resorts (rather than domains) on Facebook, these grew their fans the fastest in December:

  1. La Norma (+55%)
  2. Les Gets (+45%)
  3. Les Menuires / Saint Martin de Belleville (+37%)
  4. Val d’Isère (+25%)
  5. Courchevel  (+18%)

La Norma, Les Gets and Val d’Isère all ran competitions, Les Menuires just ran a simple, but striking, countdown to opening day, with calls to action:

Courchevel held a women’s World Cup slalom but, despite the buzz over that, the post that attracted the most likes was simply of SNOW:

Average fan growth of all the top 50 French ski resorts on Facebook stayed high at 8.7% in December, down just slightly from November (9.3%).

Here are all the scores, as recorded on the 1st of January, 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 104,209 fans
  2. Nouvelles Pyrénées – 39,314
  3. Haute Maurienne Vanoise – 36,081
  4. Les 3 Vallées – 20,632
  5. Grand Massif – 11,080

Top 50 French ski resorts on Facebook

  1. Val Thorens – 123,666 fans
  2. Megève – 113,407
  3. Tignes – 49,032
  4. Courchevel – 43,122
  5. Les Arcs – 39,161
  6. La Clusaz – 34,090
  7. Les Menuires – 33,718
  8. Val d’Isère – 30,461
  9. Alpe d’Huez – 28,921
  10. La Plagne – 28,921
  11. Chamonix – 28,432
  12. Serre Chevalier – 28,270
  13. Les 2 Alpes – 28,215
  14. Saint Lary – 25,621
  15. Avoriaz – 24,910
  16. Cauterets – 24,436
  17. Le Grand Bornand – 18,680
  18. Vars – 17,314
  19. Méribel – 16,570
  20. Ax 3 Domaines – 14,442
  21. Les Gets – 13,816
  22. Châtel – 11,949
  23. La Norma – 11,922
  24. Les Contamines – 11,318
  25. Lac Blanc – 11,162
  26. Le Dévoluy – 11,149
  27. Peyragudes – 10,662
  28. Les Sept Laux – 10,580
  29. Morzine – 10,302
  30. Montgenèvre – 9,940
  31. Orcières1850 – 9,743
  32. Les Orres – 9,579
  33. Piau-Engaly – 7,392
  34. Sainte Foy – 7,380
  35. Grand Tourmalet – 7,231
  36. Les Saisies – 7,028
  37. Le Lioran – 6,943
  38. Les Angles – 6,904
  39. Aussois – 5,559
  40. Gourette – 5,447
  41. Praloup – 5,277
  42. Valloire – 5,216
  43. Le Corbier – 5,005
  44. Luz Ardiden – 4,370
  45. Samoëns – 4,317
  46. Valmorel – 4,282
  47. Villard de Lans – 4,282
  48. Arêches Beaufort – 4,264
  49. Luchon – 4,246
  50. La Rosière – 4,084

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on the 1st of January.

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