Which ski resort just quadrupled its Twitter followers?

While Facebook is starting to look fairly mature and steady as a platform for French ski resorts, over on Twitter it is all still happening. Just take a look at who (out of the top 30) grew the fastest in February and by how much:

  1. Megève (+426%)
  2. Avoriaz (+36%)
  3. Les Contamines (+29%)
  4. Alpe d’Huez (+22%)
  5. Méribel (+15%)

Yes, that’s right: Megève more than quadrupled its followers in February! The resort, whose VP Tourism is e-reputation expert Jean-Marc Seigneur, has been quick to take advantage of Twitter’s newly launched ‘tailored audiences’ retargeting capability, issuing a (promoted) Twitter card:

The promotion targets audiences that are likely to be interested in mountain tourism and the Megève brand, explains newly appointed community manager Etienne Marin, and is part of Megève’s overall e-reputation and ‘smart ski resort’ strategy, which includes the We Are Megeve platform

The resort has also launched a new English-language twitter account:

…although not one yet in Russian. Playing around with analytics on Followerwonk shows that the resort has almost as many Twitter followers tweeting in Russian as in English:

megeve twitter graph

Elsewhere, Alpe d’Huez continues to reap the benefits of its new community manager set-up and Les Contamines also looks dynamic, with its web ambassador programme well into its second year.

Serre Chevalier, which is one of only two resorts with two Twitter accounts in the top 20 (the other being Morzine) is currently recruiting web ambassadors, or social reps as it calls them and has swapped around its twitter names so that @serrechevalier is now the French language account, while the English language one has become @serreche_uk.

Overall, average follower growth for all the top 30 French ski resorts on Twitter soared to 23.4% including Megève, and held roughly steady at 9.5% excluding them (compared to 9.8% in January).

Here is the ranking in full, as compiled on the 1st of March:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,320 followers
  2. Portes du Soleil – 2,207
  3. Nouvelles Pyrénées – 2,052

Top 30 French ski resorts on Twitter:

  1. Megève – 7,646 followers
  2. Val Thorens – 4,278
  3. Chamonix – 4,083
  4. Val d’Isère – 2,839
  5. Les Arcs (fr) – 2,487
  6. Morzine (en) – 2,481
  7. La Plagne – 2,109
  8. Serre Chevalier (en) – 2,028
  9. Les Menuires – 1,962
  10. Alpe d’Huez – 1,818
  11. Le Grand Bornand – 1,772
  12. Morzine (fr) – 1,768
  13. Les Gets – 1,761
  14. La Clusaz  – 1,757
  15. Avoriaz – 1,658
  16. Ax3Domaines – 1,601
  17. Serre Chevalier (fr) – 1,460
  18. Les Contamines – 1,320
  19. La Tania – 1,275
  20. Aussois – 1,193
  21. Vars – 1,075
  22. Orcières 1850 – 1,026
  23. Tignes – 1,023
  24. Méribel – 998
  25. Peyragudes – 925
  26. Montgenèvre – 877
  27. Piau – 862
  28. Pic du Midi – 835
  29. Gourette – 770
  30. Les Angles – 688

Please note: these numbers were polled on the 1st of March 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

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6 thoughts on “Which ski resort just quadrupled its Twitter followers?

  1. Pingback: Which French ski resort just quadrupled its Twitter followers? | Marketing du ski et des stations

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