L’embarras du choix

This is a schizophrenic time of year for ski resort marketers on social media: do you keep talking about skiing till the very end, or start building a buzz about summer?

Well, judging by my Twitter feed at the moment, you can take your pick.

So… will it be winter?

…or summer?

Or, wait a minute, how about both? That’s the great thing about springtime in the mountains…

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