Top French ski resorts on Facebook this season

As an inter-season calm settles on ski resorts – except for the few that are still open, that is – it is time to take stock of how the winter season went on social media.

So I took the top 50 French ski resorts on Facebook on the 1st of May by number of fans and ranked for who grew their fans the most over the entire 2013-14 season. Would you guess these five?

  1. La Norma (+125%)
  2. Chamonix (+114%)
  3. Les Menuires (+96%)
  4. Métabief (+92%)
  5. Val d’Isère (+88%)

Admittedly, three ran contests to ratchet up their fans: La Norma and Val d’Isère in December, and Chamonix in January and again later in the season as part of its Lady by Chamonix campaign.

But Les Menuires and Métabief seem to have got there organically.

Les Menuires made a strong start to the season with posts like this:

Snowy Les Menuires

…and then never looked back, though it tailed off in March and April:

Menuires FB stats

It is no coincidence that it also relaunched its website this season, tying it in more closely with its social media channels.

Métabief, in the Jura, overcame challenging snow conditions to nearly double its fan base:

Metabief FB post

Overall this past month, average fan growth of the top 50 slowed right down to 2.6% in April, from 5.8% in March.

Later on this year, I’ll be checking on who grew fastest over the summer season. Some resorts are off and running with new summery cover photos already, but others are still stuck with winter scenes, so expect quite some variation.

Here is the ranking in full, as recorded on 1 May 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,090 fans
  2. Nouvelles Pyrénées – 47,532
  3. Haute Maurienne Vanoise – 39,686
  4. Les 3 Vallées – 23,296
  5. Grand Massif – 12,341

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,459 fans
  2. Megève – 114,896
  3. Chamonix – 55,854
  4. Tignes – 53,430
  5. Courchevel – 49,183
  6. Les Menuires – 48,405
  7. Val d’Isère – 45,850
  8. Les Arcs – 44,562
  9. Alpe d’Huez – 40,061
  10. La Clusaz – 39,673
  11. Les 2 Alpes – 33,343
  12. Cauterets – 32,396
  13. La Plagne – 31,854
  14. Serre Chevalier – 30,183
  15. Saint Lary – 27,447
  16. Avoriaz – 27,213
  17. Vars – 24,542
  18. Le Grand Bornand – 23,036
  19. Méribel – 20,070
  20. La Norma – 17,326
  21. Ax 3 Domaines – 16,392
  22. Les Gets – 15,844
  23. Le Dévoluy – 14,111
  24. Les Sept Laux – 12,794
  25. Peyragudes – 12,346
  26. Châtel – 12,300
  27. Les Contamines – 12,290
  28. Les Orres – 11,851
  29. Lac Blanc – 11,741
  30. Morzine – 11,335
  31. Orcières1850 – 11,079
  32. Montgenèvre – 10,521
  33. Grand Tourmalet – 9,538
  34. Sainte Foy – 9,200
  35. Aussois – 9,593
  36. Valloire – 8,849
  37. Piau-Engaly – 8,789
  38. Les Saisies – 8,028
  39. Les Angles – 7,952
  40. Le Lioran – 7,736
  41. Gourette – 7,055
  42. Praloup – 6,206
  43. La Pierre St Martin – 6,113
  44. Le Corbier – 5,407
  45. Samoëns – 4,996
  46. Valmorel – 4,802
  47. Arêches Beaufort – 4,773
  48. Metabief – 4,763
  49. Villard de Lans – 4,749
  50. Luz Ardiden – 4,727

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 May.

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3 thoughts on “Top French ski resorts on Facebook this season

  1. Pingback: Top French ski resorts on Facebook this season | Marketing du ski et des stations

  2. Pingback: Top 30 French ski resorts on Twitter this season | sno notes

  3. Pingback: Top French ski resorts on Facebook this season | sno notes

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