Top 30 French ski resorts on Twitter this season

As French ski resorts tot up their skier days this past winter, I can already report that in one measure, at least, performance has been exceptionally healthy.

The top 30 French ski resorts on Twitter saw a 66% increase in followers this winter on average (1 December-1 May), compared to +36% for the top 50 on Facebook.

Here are the five who grew their follower base the most:

  1. Megève (+574%)
  2. Alpe d’Huez (+222%)
  3. Méribel (+109%)
  4. Avoriaz (+79%)
  5. Les Gets (+66%)

Of these, Megève ran a Twitter card campaign in February that saw it quadruple its followers in the space of a month. A few have since been drifting away (followers were down 2% in April).

Alpe d’Huez, meanwhile, has achieved its growth organically, since it set up a new team of community managers at the start of the season. It has been getting monster RTs recently for cycling-related tweets as the biking season gets underway:

Other random facts:

  • Pyrenees resorts were among the most dynamic with 5 among the top 12 biggest gainers, led by Cauterets (+65%)
  • Outside the top 30, Saint Gervais (+377%, rank 65) and Samoëns (+293%, rank 57) have made great strides
  • 11 French resorts now have 2,000+ followers, up from just 1 – Val Thorens – a year ago (official accounts only, in French and/or English)
  • 25 have at least 1,000 followers, up from just 11 this time last year
  • 2 resorts have English-language accounts in the top 10, both ranked higher than their French language accounts: Serre Chevalier and Morzine

Looking just at this April, average follower growth for the top 30 Twitter dropped to 3.1%, from 6.1% in March.

Here is the latest ranking in full, as compiled on the 1st of May:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,666 followers
  2. Portes du Soleil – 2,358
  3. Nouvelles Pyrénées – 2,274

Top 30 French ski resorts on Twitter:

  1. Megève – 8,620 followers
  2. Val Thorens – 4,573
  3. Chamonix – 4,414
  4. Val d’Isère – 3,060
  5. Alpe d’Huez – 2,862
  6. Morzine (en) – 2,591
  7. Les Arcs (fr) – 2,582
  8. La Plagne – 2,299
  9. Serre Chevalier (en) – 2,053
  10. Les Menuires – 2,014
  11. Les Gets – 2,008
  12. Le Grand Bornand – 1,892
  13. La Clusaz  – 1,879
  14. Morzine (fr) – 1,852
  15. Avoriaz – 1,805
  16. Ax3Domaines – 1,634
  17. Serre Chevalier (fr) – 1,591
  18. Les Contamines – 1,389
  19. La Tania – 1,337
  20. Aussois – 1,239
  21. Vars – 1,212
  22. Méribel – 1,151
  23. Tignes – 1,121
  24. Orcières 1850 – 1,080
  25. Peyragudes – 1,045
  26. Piau – 954
  27. Pic du Midi – 946
  28. Montgenèvre – 931
  29. Cauterets – 839
  30. Gourette – 818

Please note: these numbers were polled on the 1st of May 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

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