First European ski resort reaches 200,000 fans on Facebook

As predicted, Val Thorens has become the first European ski resort to reach 200,000 fans on Facebook. It hit the milestone in February and changed its cover shot to this:

Of course size isn’t everything and the number of fans is just one possible social media measure but, still, ValTho is now at almost twice the number of fans of its nearest French rivals, Megève and the Portes du Soleil, and well ahead of other European resorts like Saalbach Hinterglemm in Austria (140,315 fans) and Grand Valira in Andorra (137,977 fans).

It joins an elite band of just three other resorts to boast 200,000-plus fans, all North American: Jackson Hole, Mammoth and Whistler / Blackcomb.

Guess who else had a good month? Valloire, after its local hero, Jean-Baptiste Grange, was crowned World Champion in slalom for the second time in a row at the World Alpine Ski Championships in Vail / Beaver Creek.

Fans of its Facebook page surged 26%, however we can’t put it all down to the JB effect because the resort was also running a competition in February.

Other risers were La Plagne, which climbed into the top 10 in February (+11%) and  Saint Gervais (+42%) in at number 50, helped by a bit of highlighting:

Overall, fan growth for the top 50 French ski resorts on Facebook in February averaged 12% in this peak season month, up from 5% in January.

Here are all the scores, as recorded on 1 March 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 119,737 fans
  2. Nouvelles Pyrénées – 58,998
  3. Haute Maurienne Vanoise – 49,069
  4. Les 3 Vallées – 29,443
  5. Grand Massif – 16,494

Top 50 French ski resorts on Facebook

  1. Val Thorens – 206,678 fans
  2. Megève – 116,511
  3. Val d’Isère – 90,447
  4. Chamonix – 79,806
  5. Les Menuires – 70,593
  6. La Clusaz – 62,940
  7. Tignes – 62,524
  8. Les Arcs – 61,486
  9. Courchevel – 56,064
  10. La Plagne – 49,033
  11. Alpe d’Huez – 46,942
  12. Les 2 Alpes – 44,682
  13. Cauterets – 41,573
  14. Serre Chevalier – 39,107
  15. Le Grand Bornand – 37,058
  16. Avoriaz – 36,603
  17. Saint Lary – 31,829
  18. Vars – 31,037
  19. Ax 3 Domaines – 28,879
  20. Méribel – 26,801
  21. Les Gets – 24,133
  22. La Norma – 20,449
  23. Orcières – 19,535
  24. Le Dévoluy – 15,435
  25. Peyragudes – 15,257
  26. Les Sept Laux – 15,173
  27. Valloire – 14,691
  28. Lac Blanc – 14,566
  29. Les Orres – 14,211
  30. Châtel – 14,045
  31. Les Contamines – 13,746
  32. Morzine – 13,655
  33. Saint François Longchamp – 13,323
  34. Le Lioran – 12,181
  35. Montgenèvre – 12,120
  36. Grand Tourmalet – 11,976
  37. Les Saisies – 11,404
  38. Piau-Engaly – 11,287
  39. Sainte Foy – 10,603
  40. Aussois – 10,340
  41. Les Angles – 9,650
  42. La Pierre St Martin – 9,162
  43. Chamrousse – 9,066
  44. Isola 2000 – 8,497
  45. Risoul – 8,350
  46. Gourette – 8,298
  47. Val Cenis Vanoise – 8,103
  48. Praloup – 7,932
  49. Arêches-Beaufort – 7,575
  50. Saint Gervais – 7221

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 March.

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