Top 30 French ski resorts on Twitter this season

Not only did this season see a French ski resort become the first in Europe to reach 200,000 likes on Facebook, it also saw the first reach 20,000 followers on Twitter: Alpe d’Huez.

Now I know it’s all about the quality not the quantity of the social media engagement, but still… In the case of Alpe d’Huez, which has grown its followers 197% this season (1 Dec-1 May), it does at least partly have to do with its success in playing to its reputation as both a winter and a summer destination and not a little with the fact that it will be a Tour De France finish yet again in 2015.

This was its most RT’d tweet in April:

Other resorts reaching milestones this season were Val Thorens and Val d’Isère which both broke through 10,000.

Who grew their followers the most? 

It was not, in fact, Alpe d’Huez that grew its followers the fastest this winter season among the top 30 French resorts on Twitter. These were the top three:

  1. Courchevel (+260%)
  2. Val d’Isère (+200%)
  3. Alpe d’Huez (+197%)

Tweeting into spring

Finishing strongest in April was Val d’Isère (+11%), followed by Tignes (+5%), even though the latter tweeted barely more than a dozen times over the month.

Overall, the top 30 French ski resorts on Twitter averaged just 2% follower growth in April, down from over 6% in March, and also lower than this time last year (3.1%).

Season average growth was 62% (1 Dec-1 May), compared to 66% last season.

Here is the ranking in full, as compiled on the 1st of May 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 6,315 followers
  2. Nouvelles Pyrénées – 4,067
  3. Portes du Soleil – 4,041

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 21,232 followers
  2. Val Thorens – 13,425
  3. Val d’Isère – 11,883
  4. Megève – 8,602
  5. Chamonix – 8,107
  6. La Plagne – 6,556
  7. Les Arcs (fr) – 4,802
  8. Morzine (en) – 4,403
  9. Les Gets – 3,870
  10. Méribel – 3,488
  11. Les Menuires – 3,355
  12. La Clusaz  – 3,204
  13. Avoriaz (fr) – 3,190
  14. Avoriaz (en) – 3,083
  15. Serre Chevalier (fr) – 2,969
  16. Morzine (fr) – 2,968
  17. Tignes – 2,914
  18. Le Grand Bornand – 2,896
  19. Vars – 2,797
  20. Les 2 Alpes – 2,571
  21. Serre Chevalier (en) – 2,477
  22. Ax3Domaines – 2,335
  23. Peyragudes – 2,133
  24. Courchevel – 2,008
  25. Cauterets – 1,984
  26. Pic du Midi – 1,970
  27. Les Contamines – 1,912
  28. La Tania – 1,893
  29. Piau – 1,838
  30. Montgenèvre – 1,773

Please note: these numbers were polled on the 1st of May 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

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