Why this mountain tourism campaign works

Which of us can say we get as much of a sense of pride and wellbeing from our work as this young woman?

Or as much adventure and satisfaction as this lady?

Kudos to Savoie Mont Blanc for creating these videosĀ as part of their new spring campaign, launched last week. It’s storytelling and it’s about mountain people and, to my mind, the most compelling part of the whole campaign, giving depth to the more conventional-style spots that are also in there.

You can findĀ the whole playlist here.