Top 30 French ski resorts on Twitter (4 Apr ’15)

The Easter chocolates and snow conditions were too good to ignore – hope you enjoyed them too and sorry this update is a bit late as a result!

In the meantime, Alpe d’Huez has hit another milestone, breaking through 20,000 Twitter followers (+44% in March), while Val d’Isère (+29%) reached 10,000.

Alpe d’Huez continues to be active on the promotion front, running one jointly with Confluence, and it is also starting to see the buzz building for its annual Alpe d’HuZes charity cycling event:

Val d’Isère (+29%) hosted the GEM Altigliss Challenge student ski and snowboard world cup:

Courchevel (+13%) and La Plagne (+11%) were the other double-digit climbers in March, the latter running a photo contest:

Follower growth for all the top 30 last French ski resorts in Twitter in March averaged 6.4%, down from just under 10% in February.

Here are all the scores, as compiled on the 4th of April 2015, and bonne fin de saison à tous !

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 6,171 followers
  2. Nouvelles Pyrénées – 4,022
  3. Portes du Soleil – 3,983

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 20,306 followers
  2. Val Thorens – 13,284
  3. Val d’Isère – 10,691
  4. Megève – 8,606
  5. Chamonix – 7,951
  6. La Plagne – 6,443
  7. Les Arcs (fr) – 4,751
  8. Morzine (en) – 4,373
  9. Les Gets – 3,794
  10. Méribel – 3,387
  11. Les Menuires – 3,324
  12. Avoriaz (fr) – 3,152
  13. La Clusaz  – 3,142
  14. Avoriaz (en) – 3,050
  15. Morzine (fr) – 2,929
  16. Serre Chevalier (fr) – 2,904
  17. Le Grand Bornand – 2,856
  18. Vars – 2,789
  19. Tignes – 2,766
  20. Les 2 Alpes – 2,505
  21. Serre Chevalier (en) – 2,460
  22. Ax3Domaines – 2,329
  23. Peyragudes – 2,109
  24. Cauterets – 1,945
  25. Pic du Midi – 1,920
  26. Courchevel – 1,908
  27. Les Contamines – 1,882
  28. La Tania – 1,877
  29. Piau – 1,814
  30. Montgenèvre – 1,734

Please note: these numbers were polled on the 4th of April 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Mar ’15)

What a difference a day makes. This month I polled the numbers for the top 30 French ski resorts on Twitter on the 2nd of March instead of the 1st and, in that time, Alpe d’Huez added another 1,000-odd followers (+13%), following a Twitter card promotion.

chart of alpedhuez followers

source: socialbakers.com

They are not the only resort that has been active on social media recently and the word ‘gagner’ came up often as I scouted around this past month.

Val d’Isère grew its followers 44% in February and has certainly stepped up its tweeting since the start of the year.

valdisere tweet chart

source: Twitonomy

Other climbers in February were Courchevel (+21%), Tignes (+18%) and La Plagne (+17%). Follower growth for all the top 30 last month averaged just under 10%, down from 13% in January.

Here are all this month’s numbers, as compiled on the 2nd of March 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,878 followers
  2. Portes du Soleil – 3,882
  3. Nouvelles Pyrénées – 3,750

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 14,083 followers
  2. Val Thorens – 12,959
  3. Megève – 8,570
  4. Val d’Isère – 8,295
  5. Chamonix – 7,715
  6. La Plagne – 5,806
  7. Les Arcs (fr) – 4,547
  8. Morzine (en) – 4,282
  9. Les Gets – 3,653
  10. Les Menuires – 3,229
  11. Méribel – 3,181
  12. Avoriaz (fr) – 3,032
  13. La Clusaz  – 3,012
  14. Avoriaz (en) – 2,974
  15. Morzine (fr) – 2,858
  16. Le Grand Bornand – 2,782
  17. Serre Chevalier (fr) – 2,764
  18. Tignes – 2,595
  19. Vars – 2,567
  20. Serre Chevalier (en) – 2,442
  21. Les 2 Alpes – 2,343
  22. Ax3Domaines – 2,293
  23. Peyragudes – 2,049
  24. Cauterets – 1,876
  25. La Tania – 1,848
  26. Les Contamines – 1,832
  27. Pic du Midi – 1,818
  28. Piau – 1,766
  29. Courchevel – 1,688
  30. Montgenèvre – 1,653

Please note: these numbers were polled on the 2nd of March 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (1 Feb ’15)

Welcome to winter, everyone! Here’s a random personal selection of tweets of the last few days of #snowmageddon:

All of this translated into average follower growth of a whopping 13% for the top 30 French ski resorts on Twitter in January, the same as last month.

At the top, Alpe d’Huez is just holding on to its newly acquired lead, but with Val Thorens in close pursuit.

Meantime, Méribel (+23%) jumped to 11th, from 16th, and 3 Valleys neighbour Courchevel (+36%) is close to breaking into the top 30, having only started tweeting less than six months ago.

Powder rules apply at the moment so I’ll keep this post short and sweet and just give you the latest ranking in full, as compiled on the 1st of February 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,481 followers
  2. Portes du Soleil – 3,647
  3. Nouvelles Pyrénées – 3,324

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 12,505 followers
  2. Val Thorens – 12,488
  3. Megève – 8,471
  4. Chamonix – 7,403
  5. Val d’Isère – 5,780
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 4,204
  8. Morzine (en) – 4,045
  9. Les Gets – 3,377
  10. Les Menuires – 2,962
  11. Méribel – 2,885
  12. Avoriaz (fr) – 2,869
  13. La Clusaz  – 2,799
  14. Avoriaz (en) – 2,788
  15. Morzine (fr) – 2,725
  16. Le Grand Bornand – 2,631
  17. Serre Chevalier (fr) – 2,533
  18. Serre Chevalier (en) – 2,401
  19. Vars – 2,257
  20. Tignes – 2,209
  21. Ax3Domaines – 2,207
  22. Les 2 Alpes – 2,124
  23. Peyragudes – 1,898
  24. La Tania – 1,781
  25. Les Contamines – 1,757
  26. Pic du Midi – 1,685
  27. Cauterets – 1,623
  28. Piau – 1,594
  29. Montgenèvre – 1,534
  30. Orcières – 1,521

Please note: these numbers were polled on the 1st of February 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

New year, new top French ski resorts on Twitter

Happy new year and welcome to a new leader among top French ski resorts on Twitter: Alpe d’Huez. This time last year it was ranked 19th by number of followers, with just over 1,000 of them. A year later, it is at over 9,000.

We’ve tracked this meteoric rise over the past year and just last month it grew its followers another 28%, taking top spot by number of followers, with tweets like these:

Val Thorens meanwhile has not sat still and attracted hordes of new followers (+45%) in December to reclaim 2nd spot, after it was voted World’s Best Ski Resort for the second year in a row and European Best Ski Resort 2015:

The leader for much of last year, Megève, has now dropped into third (+1%).

Méribel was the other big climber, adding 28% more followers, in the month in which its tourism director left rather suddenly and was replaced by an interim director.

Over the whole top 30, follower growth averaged an impressive 13%, up from 9% this time last year, despite a difficult start to the season.

Thank you all for following this blog over the past year and here are all the scores, as compiled on the 1st of January 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 4,369 followers
  2. Portes du Soleil – 3,280
  3. Nouvelles Pyrénées – 3,067

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 9,175 followers
  2. Val Thorens – 8,408
  3. Megève – 8,376
  4. Chamonix – 6,766
  5. Val d’Isère – 4,822
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 3,725
  8. Morzine (en) – 3,648
  9. Les Gets – 3,083
  10. Les Menuires – 2,671
  11. Avoriaz (fr) – 2,634
  12. Morzine (fr) – 2,562
  13. La Clusaz  – 2,551
  14. Avoriaz (en) – 2,118
  15. Le Grand Bornand – 2,402
  16. Méribel – 2,348
  17. Serre Chevalier (en) – 2,337
  18. Serre Chevalier (fr) – 2,305
  19. Ax3Domaines – 1,910
  20. Tignes – 1,960
  21. Vars – 1,927
  22. Les 2 Alpes – 1,811
  23. Peyragudes – 1,746
  24. La Tania – 1,704
  25. Les Contamines – 1,683
  26. Pic du Midi – 1,550
  27. Aussois – 1,464
  28. Piau – 1,456
  29. Cauterets – 1,435
  30. Orcières – 1,336

Please note: these numbers were polled on the 1st of January 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Dec ’14)

Yep, I think it’s clear from this month’s analysis that fresh snow = more social media engagement for ski resorts.

Just take a look at which top 30 French resorts grew followers most in November and their top tweets for the month:

Les 2 Alpes (+17%)…

and Meribel (+16%)…

Then there’s Alpe d’Huez (+14%), whose most engaging tweet cleverly managed to combine both skiing and the Tour de France:

In fact that was the most RT’d tweet originating in France on that day about anything, according to TopRT.com. 

La Plagne (also +14%) gained another place this month and now ranks 6th by total followers.

Meanwhile Megève dropped followers for the eighth month in a row, presumably still spilling some of the ones it gained when it ran a Twitter card promotion last February.

Average follower growth for the top 30 French ski resorts on Twitter rose to 8.6% in November (from 5% in October).

So, without further ado, here’s the ranking in full, as compiled on the 2nd of December:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 3,404 followers
  2. Portes du Soleil – 2,993
  3. Nouvelles Pyrénées – 2,860

Top 30 French ski resorts on Twitter:

  1. Megève – 8,285 followers
  2. Alpe d’Huez – 7,157
  3. Chamonix – 6,360
  4. Val Thorens – 5,792
  5. Val d’Isère – 3,967
  6. La Plagne – 3,444
  7. Les Arcs (fr) – 3,222
  8. Morzine (en) – 3,201
  9. Les Gets – 2,769
  10. Morzine (fr) – 2,395
  11. Avoriaz (fr) – 2,366
  12. Les Menuires – 2,357
  13. La Clusaz  – 2,355
  14. Le Grand Bornand – 2,281
  15. Serre Chevalier (en) – 2,245
  16. Avoriaz (en) – 2,118
  17. Serre Chevalier (fr) – 2,089
  18. Ax3Domaines – 1,910
  19. Méribel – 1,840
  20. Tignes – 1,706
  21. Vars – 1,624
  22. Peyragudes – 1,616
  23. Les Contamines – 1,611
  24. La Tania – 1,605
  25. Les 2 Alpes – 1,484
  26. Pic du Midi – 1,446
  27. Aussois – 1,418
  28. Orcières – 1,336
  29. Piau – 1,322
  30. Cauterets – 1,294

Please note: these numbers were polled on the 2nd of December 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (2 Nov ’14)

What a difference a bit of the white stuff makes! Or the lack of it, in this case…

Two years ago, we had a couple of decent dumps of snow in Octobber and social media were fairly buzzing with #winteriscoming excitement. The top 50 French ski resorts on Facebook grew their fans over 6% in October 2012. This time last year, we had less and fan growth fell to 3%. This October, so far nothing special and only the glacier skiing resorts, Tignes and Les 2 Alpes, could open. Fan growth was just 1.9%.

Pending the peuf, resorts are having to make all their own running and a few are.

Pace-setters this month were La Clusaz (+9%), Serre Chevalier (+8%) and Méribel (+6%).

La Clusaz ran a competition again:

Serre Chevalier anticipated snow and promised a late November opening if possible:

…and Meribel gave fans a glimpse of what is to come:

Outside the top 50 but worth a mention is Flaine, up 11% in October since it started its #Selflaine campaign:

So get snow-dancing and hopefully we’ll see the numbers – and the snow depths – tick up in November.

Here’s the ranking in full, as recorded on 2 November 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,906 fans
  2. Nouvelles Pyrénées – 48,224
  3. Haute Maurienne Vanoise – 41,250
  4. Les 3 Vallées – 25,838
  5. Grand Massif – 12,833

Top 50 French ski resorts on Facebook

  1. Val Thorens – 165,029 fans
  2. Megève – 114,978
  3. Chamonix – 75,219
  4. Tignes – 56,908
  5. La Clusaz – 53,992
  6. Les Menuires – 51,472
  7. Courchevel – 50,435
  8. Les Arcs – 48,456
  9. Val d’Isère – 48,141
  10. Alpe d’Huez – 41,353
  11. Les 2 Alpes – 39,354
  12. Cauterets – 39,122
  13. La Plagne – 38,377
  14. Serre Chevalier – 33,393
  15. Le Grand Bornand – 30,466
  16. Avoriaz – 29,267
  17. Saint Lary – 28,074
  18. Vars – 25,243
  19. Méribel – 22,385
  20. La Norma – 17,537
  21. Orcières – 17,511
  22. Les Gets – 17,301
  23. Ax 3 Domaines – 17,233
  24. Le Dévoluy – 14,277
  25. Les Sept Laux – 13,322
  26. Lac Blanc – 13,261
  27. Les Contamines – 13,045
  28. Peyragudes – 12,947
  29. Châtel – 12,500
  30. Les Orres – 12,477
  31. Morzine – 12,080
  32. Montgenèvre – 10,769
  33. Valloire – 10,051
  34. Aussois – 9,975
  35. Grand Tourmalet – 9,696
  36. Piau-Engaly – 9,346
  37. Sainte Foy – 9,243
  38. Les Saisies – 8,928
  39. Le Lioran – 8,364
  40. Les Angles – 8,097
  41. Chamrousse – 7,205
  42. Gourette – 7,086
  43. Praloup – 6,461
  44. La Pierre St Martin – 6,398
  45. Le Corbier – 5,508
  46. Samoëns – 5,377
  47. Les Carroz – 5,086
  48. Valmorel – 4,998
  49. Arêches Beaufort – 4,996
  50. Luz Ardiden – 4,971

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 2 November.

Making sustainability sing in ski resorts – spotlight on: Les Gets

When it comes to climate change – and there’s no doubt any more that it has come to that – many ski resorts have historically had a tendency to keep a low profile, because they don’t want to draw attention to the fact that they generally have, today, less (natural) snow.

This is ironic, because actually mountain resorts have enormous potential to differentiate themselves by engaging positively on the environment. All the motivation you could possibly need to respect and be inspired by nature is right there, on the doorstep. I know it’s why I live here.

#ActOnClimate

Protect Our Winters (or POW), a non-profit organisation fighting climate change on behalf of the snowsports community, recognises this and highlighted it powerfully by campaigning around the hashtag #ActOnClimate:

More specifically, acting on sustainable development in mountain tourism has great potential to build brand awareness and exposure, reputation, consumer engagement and loyalty.

I want to be part of that

So how to engage people in what the resort is doing to become more sustainable and activate them to become fans of the effort, without dwelling on the negative effects of climate change? So that, as POW executive director Chris Steinkamp put it“consumers say to themselves, ‘that’s cool, I want to be part of that'”?

This is essentially the key challenge of marketing sustainability and the question I decided to pose to a number of different French ski resorts over the next several weeks. Several of them are doing great stuff to make sustainability sing and I’m hoping to help just a little bit by identifying, highlighting and sharing some creative solutions and ideas that work.

Environment is core in Les Gets

First up: Les Gets.

“For us, communicating on sustainability started out as a natural strategy, not a calculated one, but now it is: it is part of our brand. We are a family resort, a charming village, a part of the Portes du Soleil and we protect the environment – these are our four core characteristics now.” (Gaëlle Le Coz, Les Gets Tourist Office)

Thanks very much to Gaëlle and Chrystelle Felisaz at the Tourist Office there for taking the time to take me through everything that’s going on in Les Gets.  There was plenty to talk about but three initiatives in particular stood out for me as cool:

Nature-friendly accommodation scale

Edelweiss label Les Gets

The resort has launched an ‘Escale Nature’ for landlords and hoteliers, whereby their accommodation can be classified as 1, 2 or 3 edelweiss, depending on how many eco-efficiency criteria they comply with. Criteria include energy economy, waste management and a reduction in noise pollution.

What’s cool about this? It raises awareness among accommodation providers, engages them in the overall resort effort and gives them a way to differentiate their offering from the competition, as well as encouraging them to make eco-efficiency improvements. Neat. At the same time, it also raises awareness among visitors to the resort about the choices they can make.

The resort just needs to make sure the system is robust enough, in terms of criteria and compliance, so that the edelweiss rating is credible and meaningful. It could also make it more prominent on its central reservation site, so you could easily search for 3-edelweiss accommodation, for example. It’s early days yet, but looks promising.

20% off a day pass for eco-citizens

Second, a special offer this year is delivering the clear message that it pays to be more environmentally friendly.

This coming winter, drivers of an electric vehicle can get 20% of a day ski lift pass, as well as benefiting from reserved parking spaces and two electric car charging points in the resort. Simple, and highlights the resorts new electric car charging facilities.

Night navettes

Better still, don’t use a car at all, electric or not.

les gets navette nocturne flyer

Les Gets has a free shuttle bus circulating during the day to outlying areas and the lifts to encourage people to leave their cars at home.

That’s not unusual, but often these buses only run until the early evening. If you want to go out at night and are staying centrally, you still have to get your car out, or get an expensive taxi.

This resort’s answer? In the evening, it subsidises a pick-up on demand service that will take you where you want to go in the Les Gets area for just 2 euros per adult.

Win-win… win

So three quite different initiatives with one thing in common: they’re a win-win – for the resort and its customers. Oh, and there’s a third win, for the environment.