First European ski resort reaches 200,000 fans on Facebook

As predicted, Val Thorens has become the first European ski resort to reach 200,000 fans on Facebook. It hit the milestone in February and changed its cover shot to this:

Of course size isn’t everything and the number of fans is just one possible social media measure but, still, ValTho is now at almost twice the number of fans of its nearest French rivals, Megève and the Portes du Soleil, and well ahead of other European resorts like Saalbach Hinterglemm in Austria (140,315 fans) and Grand Valira in Andorra (137,977 fans).

It joins an elite band of just three other resorts to boast 200,000-plus fans, all North American: Jackson Hole, Mammoth and Whistler / Blackcomb.

Guess who else had a good month? Valloire, after its local hero, Jean-Baptiste Grange, was crowned World Champion in slalom for the second time in a row at the World Alpine Ski Championships in Vail / Beaver Creek.

Fans of its Facebook page surged 26%, however we can’t put it all down to the JB effect because the resort was also running a competition in February.

Other risers were La Plagne, which climbed into the top 10 in February (+11%) and  Saint Gervais (+42%) in at number 50, helped by a bit of highlighting:

Overall, fan growth for the top 50 French ski resorts on Facebook in February averaged 12% in this peak season month, up from 5% in January.

Here are all the scores, as recorded on 1 March 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 119,737 fans
  2. Nouvelles Pyrénées – 58,998
  3. Haute Maurienne Vanoise – 49,069
  4. Les 3 Vallées – 29,443
  5. Grand Massif – 16,494

Top 50 French ski resorts on Facebook

  1. Val Thorens – 206,678 fans
  2. Megève – 116,511
  3. Val d’Isère – 90,447
  4. Chamonix – 79,806
  5. Les Menuires – 70,593
  6. La Clusaz – 62,940
  7. Tignes – 62,524
  8. Les Arcs – 61,486
  9. Courchevel – 56,064
  10. La Plagne – 49,033
  11. Alpe d’Huez – 46,942
  12. Les 2 Alpes – 44,682
  13. Cauterets – 41,573
  14. Serre Chevalier – 39,107
  15. Le Grand Bornand – 37,058
  16. Avoriaz – 36,603
  17. Saint Lary – 31,829
  18. Vars – 31,037
  19. Ax 3 Domaines – 28,879
  20. Méribel – 26,801
  21. Les Gets – 24,133
  22. La Norma – 20,449
  23. Orcières – 19,535
  24. Le Dévoluy – 15,435
  25. Peyragudes – 15,257
  26. Les Sept Laux – 15,173
  27. Valloire – 14,691
  28. Lac Blanc – 14,566
  29. Les Orres – 14,211
  30. Châtel – 14,045
  31. Les Contamines – 13,746
  32. Morzine – 13,655
  33. Saint François Longchamp – 13,323
  34. Le Lioran – 12,181
  35. Montgenèvre – 12,120
  36. Grand Tourmalet – 11,976
  37. Les Saisies – 11,404
  38. Piau-Engaly – 11,287
  39. Sainte Foy – 10,603
  40. Aussois – 10,340
  41. Les Angles – 9,650
  42. La Pierre St Martin – 9,162
  43. Chamrousse – 9,066
  44. Isola 2000 – 8,497
  45. Risoul – 8,350
  46. Gourette – 8,298
  47. Val Cenis Vanoise – 8,103
  48. Praloup – 7,932
  49. Arêches-Beaufort – 7,575
  50. Saint Gervais – 7221

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 March.

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Top 30 French ski resorts on Twitter (1 Feb ’15)

Welcome to winter, everyone! Here’s a random personal selection of tweets of the last few days of #snowmageddon:

All of this translated into average follower growth of a whopping 13% for the top 30 French ski resorts on Twitter in January, the same as last month.

At the top, Alpe d’Huez is just holding on to its newly acquired lead, but with Val Thorens in close pursuit.

Meantime, Méribel (+23%) jumped to 11th, from 16th, and 3 Valleys neighbour Courchevel (+36%) is close to breaking into the top 30, having only started tweeting less than six months ago.

Powder rules apply at the moment so I’ll keep this post short and sweet and just give you the latest ranking in full, as compiled on the 1st of February 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,481 followers
  2. Portes du Soleil – 3,647
  3. Nouvelles Pyrénées – 3,324

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 12,505 followers
  2. Val Thorens – 12,488
  3. Megève – 8,471
  4. Chamonix – 7,403
  5. Val d’Isère – 5,780
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 4,204
  8. Morzine (en) – 4,045
  9. Les Gets – 3,377
  10. Les Menuires – 2,962
  11. Méribel – 2,885
  12. Avoriaz (fr) – 2,869
  13. La Clusaz  – 2,799
  14. Avoriaz (en) – 2,788
  15. Morzine (fr) – 2,725
  16. Le Grand Bornand – 2,631
  17. Serre Chevalier (fr) – 2,533
  18. Serre Chevalier (en) – 2,401
  19. Vars – 2,257
  20. Tignes – 2,209
  21. Ax3Domaines – 2,207
  22. Les 2 Alpes – 2,124
  23. Peyragudes – 1,898
  24. La Tania – 1,781
  25. Les Contamines – 1,757
  26. Pic du Midi – 1,685
  27. Cauterets – 1,623
  28. Piau – 1,594
  29. Montgenèvre – 1,534
  30. Orcières – 1,521

Please note: these numbers were polled on the 1st of February 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (on 1 Feb ’15)

It’s day 5 of the big snowstorm and it’s still snowing! Social media is deluged with pictures of peuf and smiling faces… as well as avalanche warnings.

The biggest mover in the Facebook rankings this past month was Val d’Isère, which has quietly climbed into third spot, from 9th before the winter began. It grew its fans 26% in January, hosting the Coupe d’Europe and also a classical music festival, though, as usual, the most engaging posts included photos of snow:

Les Menuires (+21%) was the second fastest growing, as it celebrates its 50th anniversary all this season (with a competition):

Les Gets (+20%) also grew strongly with posts like this:

The moral of that post is don’t forget to post video now and then.

Meantime, Whistler Blackcomb reached 200,000 Facebook fans in January while Val Thorens is still on track to get there sometime in February but just under 3,000 likes shy as I write this.

Now for the stats. Fan growth of the top 50 French ski resorts on Facebook in January averaged 5% (down from 6% in December and 8% in November). Just 14 resorts showed above average growth, while eight in the top 50 grew their fans by less 2% this past month.

Here is the ranking in full, as recorded on 1 February 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 119,204 fans
  2. Nouvelles Pyrénées – 55,495
  3. Haute Maurienne Vanoise – 49,130
  4. Les 3 Vallées – 28,638
  5. Grand Massif – 14,860

Top 50 French ski resorts on Facebook

  1. Val Thorens – 197,112 fans
  2. Megève – 116,240
  3. Val d’Isère – 82,223
  4. Chamonix – 79,089
  5. Les Menuires – 66,312
  6. Tignes – 61,564
  7. La Clusaz – 61,474
  8. Les Arcs – 58,685
  9. Courchevel – 54,704
  10. Alpe d’Huez – 46,285
  11. La Plagne – 44,050
  12. Les 2 Alpes – 43,891
  13. Cauterets – 40,954
  14. Serre Chevalier – 38,182
  15. Avoriaz – 35,314
  16. Le Grand Bornand – 34,695
  17. Saint Lary – 30,868
  18. Vars – 30,069
  19. Méribel – 26,027
  20. Ax 3 Domaines – 25,146
  21. Les Gets – 22,968
  22. Orcières – 19,195
  23. La Norma – 18,153
  24. Le Dévoluy – 15,303
  25. Les Sept Laux – 14,788
  26. Peyragudes – 14,606
  27. Lac Blanc – 14,238
  28. Les Orres – 13,924
  29. Châtel – 13,808
  30. Les Contamines – 13,631
  31. Morzine – 13,408
  32. Saint François Longchamp – 12,387
  33. Montgenèvre – 12,005
  34. Valloire – 11,621
  35. Le Lioran – 11,454
  36. Grand Tourmalet – 11,105
  37. Les Saisies – 11,037
  38. Sainte Foy – 10,557
  39. Piau-Engaly – 10,472
  40. Aussois – 10,270
  41. Les Angles – 9,379
  42. Chamrousse – 8,724
  43. Risoul – 8,326
  44. La Pierre St Martin – 8,257
  45. Isola 2000 – 8,239
  46. Val Cenis Vanoise – 7,882
  47. Gourette – 7,830
  48. Praloup – 7,677
  49. Arêches-Beaufort – 7,431
  50. Oz-en-Oisans – 6,623

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 February.

Top 50 French ski resorts on Facebook at the start of 2015

Prediction: a European ski resort will hit 200,000 fans on Facebook for the first time before the end of this winter season, and it will be a French one.

Guess who? Val Thorens.

Flush from its success in getting voted World’s Best Ski Resort for the second year in a row, it added 8% more fans in December and now stands at 185,000 and counting. Based on that kind of growth, it could hit 200k fans as early as February.

If and when it does, it will be the first European ski resort to reach that milestone, and will join a very few North American resorts already there: Mammoth and Jackson Hole resorts and perhaps soon also Whistler Blackcomb.

Overall, it’s been a tough start to the winter in the Alps, and the fan growth of the top 50 French ski resorts on Facebook in December reflects that: it averaged just a little over 6% only, down from 8% in November and nearly 9% in December 2013.

The three resorts in the top 50 growing their fans the most in December were:

1. Arêches-Beaufort (+46%), following the fusion of two pages and the relaunch of its website in the past year.

2. Ax 3 Domaines (+26%), which once again showed what an enthusiastic following many Pyrenees resorts have:

3. Le Lioran (+14%) in the Auvergne, which looked like this on 6 December:

Thanks for following this blog over the past year and happy new year to you all! Here is the ranking in full, as recorded on 1 January 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 117,442 fans
  2. Nouvelles Pyrénées – 50,481
  3. Haute Maurienne Vanoise – 45,974
  4. Les 3 Vallées – 27,678
  5. Grand Massif – 14,314

Top 50 French ski resorts on Facebook

  1. Val Thorens – 183,721 fans
  2. Megève – 115,818
  3. Chamonix – 77,682
  4. Val d’Isère – 65,365
  5. Tignes – 60,114
  6. La Clusaz – 58,061
  7. Les Menuires – 54,957
  8. Les Arcs – 54,142
  9. Courchevel – 53,341
  10. Alpe d’Huez – 45,008
  11. Les 2 Alpes – 42,651
  12. La Plagne – 42,283
  13. Cauterets – 40,158
  14. Serre Chevalier – 37,131
  15. Avoriaz – 33,842
  16. Le Grand Bornand – 33,071
  17. Saint Lary – 30,021
  18. Vars – 28,256
  19. Méribel – 24,948
  20. Ax 3 Domaines – 22,501
  21. Les Gets – 19,178
  22. Orcières – 18,581
  23. La Norma – 17,908
  24. Le Dévoluy – 14,953
  25. Les Sept Laux – 14,298
  26. Peyragudes – 14,190
  27. Lac Blanc – 13,889
  28. Les Contamines – 13,446
  29. Châtel – 13,412
  30. Les Orres – 13,302
  31. Morzine – 12,999
  32. Montgenèvre – 11,799
  33. Saint François Longchamp – 11,698
  34. Valloire – 11,179
  35. Grand Tourmalet – 10,620
  36. Le Lioran – 10,409
  37. Les Saisies – 10,380
  38. Sainte Foy – 10,334
  39. Aussois – 10,175
  40. Piau-Engaly – 10,131
  41. Les Angles – 9,087
  42. Chamrousse – 8,393
  43. Risoul – 8,202
  44. La Pierre St Martin – 7,766
  45. Isola 2000 – 7642
  46. Gourette – 7,636
  47. Val Cenis Vanoise – 7,600
  48. Praloup – 7,302
  49. Arêches-Beaufort – 7,280
  50. Oz-en-Oisans – 6,529

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 January.

New year, new top French ski resorts on Twitter

Happy new year and welcome to a new leader among top French ski resorts on Twitter: Alpe d’Huez. This time last year it was ranked 19th by number of followers, with just over 1,000 of them. A year later, it is at over 9,000.

We’ve tracked this meteoric rise over the past year and just last month it grew its followers another 28%, taking top spot by number of followers, with tweets like these:

Val Thorens meanwhile has not sat still and attracted hordes of new followers (+45%) in December to reclaim 2nd spot, after it was voted World’s Best Ski Resort for the second year in a row and European Best Ski Resort 2015:

The leader for much of last year, Megève, has now dropped into third (+1%).

Méribel was the other big climber, adding 28% more followers, in the month in which its tourism director left rather suddenly and was replaced by an interim director.

Over the whole top 30, follower growth averaged an impressive 13%, up from 9% this time last year, despite a difficult start to the season.

Thank you all for following this blog over the past year and here are all the scores, as compiled on the 1st of January 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 4,369 followers
  2. Portes du Soleil – 3,280
  3. Nouvelles Pyrénées – 3,067

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 9,175 followers
  2. Val Thorens – 8,408
  3. Megève – 8,376
  4. Chamonix – 6,766
  5. Val d’Isère – 4,822
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 3,725
  8. Morzine (en) – 3,648
  9. Les Gets – 3,083
  10. Les Menuires – 2,671
  11. Avoriaz (fr) – 2,634
  12. Morzine (fr) – 2,562
  13. La Clusaz  – 2,551
  14. Avoriaz (en) – 2,118
  15. Le Grand Bornand – 2,402
  16. Méribel – 2,348
  17. Serre Chevalier (en) – 2,337
  18. Serre Chevalier (fr) – 2,305
  19. Ax3Domaines – 1,910
  20. Tignes – 1,960
  21. Vars – 1,927
  22. Les 2 Alpes – 1,811
  23. Peyragudes – 1,746
  24. La Tania – 1,704
  25. Les Contamines – 1,683
  26. Pic du Midi – 1,550
  27. Aussois – 1,464
  28. Piau – 1,456
  29. Cauterets – 1,435
  30. Orcières – 1,336

Please note: these numbers were polled on the 1st of January 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Dec ’14)

Yep, I think it’s clear from this month’s analysis that fresh snow = more social media engagement for ski resorts.

Just take a look at which top 30 French resorts grew followers most in November and their top tweets for the month:

Les 2 Alpes (+17%)…

and Meribel (+16%)…

Then there’s Alpe d’Huez (+14%), whose most engaging tweet cleverly managed to combine both skiing and the Tour de France:

In fact that was the most RT’d tweet originating in France on that day about anything, according to TopRT.com. 

La Plagne (also +14%) gained another place this month and now ranks 6th by total followers.

Meanwhile Megève dropped followers for the eighth month in a row, presumably still spilling some of the ones it gained when it ran a Twitter card promotion last February.

Average follower growth for the top 30 French ski resorts on Twitter rose to 8.6% in November (from 5% in October).

So, without further ado, here’s the ranking in full, as compiled on the 2nd of December:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 3,404 followers
  2. Portes du Soleil – 2,993
  3. Nouvelles Pyrénées – 2,860

Top 30 French ski resorts on Twitter:

  1. Megève – 8,285 followers
  2. Alpe d’Huez – 7,157
  3. Chamonix – 6,360
  4. Val Thorens – 5,792
  5. Val d’Isère – 3,967
  6. La Plagne – 3,444
  7. Les Arcs (fr) – 3,222
  8. Morzine (en) – 3,201
  9. Les Gets – 2,769
  10. Morzine (fr) – 2,395
  11. Avoriaz (fr) – 2,366
  12. Les Menuires – 2,357
  13. La Clusaz  – 2,355
  14. Le Grand Bornand – 2,281
  15. Serre Chevalier (en) – 2,245
  16. Avoriaz (en) – 2,118
  17. Serre Chevalier (fr) – 2,089
  18. Ax3Domaines – 1,910
  19. Méribel – 1,840
  20. Tignes – 1,706
  21. Vars – 1,624
  22. Peyragudes – 1,616
  23. Les Contamines – 1,611
  24. La Tania – 1,605
  25. Les 2 Alpes – 1,484
  26. Pic du Midi – 1,446
  27. Aussois – 1,418
  28. Orcières – 1,336
  29. Piau – 1,322
  30. Cauterets – 1,294

Please note: these numbers were polled on the 2nd of December 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (1 Dec ’14)

Winter is here… sort of. It promised well a couple of weeks ago after a snowstorm blanketed social media with glorious images of fresh powder and even fresh tracks for a while. But since then… nothing much.

Average fan growth for the top 50 French ski resorts on Facebook ticked up to just over 8% in November, from under 2% in October. Only four in the top 50 did better than that, however.

Val d’Isère is the stand-out story this month, growing its fans by a third to leapfrog into fourth spot. Fresh snowfall, the promise of early opening and the Criterium de 1ere Neige all boosted its buzz.

Then there’s the hackathon it is running all this week to develop a new resort app – high-concept, high-profile, ‘the highest hackathon in the world’:

Elsewhere, Risoul has had a makeover on social media and popped up this month in 41st spot, just in time to take advantage of the new snow:

Ditto Val Cenis, which jumped to 44th:

Le Lioran was the only other resort reporting above-average growth (+9%), after it launched a new, responsive website:

That’s it for now. Keep snow-dancing! Here are all the scores, as recorded on 1 December 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 116,680 fans
  2. Nouvelles Pyrénées – 48,910
  3. Haute Maurienne Vanoise – 41,276
  4. Les 3 Vallées – 26,544
  5. Grand Massif – 13,361

Top 50 French ski resorts on Facebook

  1. Val Thorens – 170,276 fans
  2. Megève – 115,146
  3. Chamonix – 76,429
  4. Val d’Isère – 63,855
  5. Tignes – 58,205
  6. La Clusaz – 55,062
  7. Les Menuires – 52,244
  8. Courchevel – 51,639
  9. Les Arcs – 50,432
  10. Alpe d’Huez – 43,179
  11. Les 2 Alpes – 40,956
  12. La Plagne – 39,770
  13. Cauterets – 39,564
  14. Serre Chevalier – 35,924
  15. Le Grand Bornand – 31,608
  16. Avoriaz – 31,314
  17. Saint Lary – 28,385
  18. Vars – 26,495
  19. Méribel – 23,478
  20. Les Gets – 18,172
  21. Orcières – 17,917
  22. Ax 3 Domaines – 17,829
  23. La Norma – 17,641
  24. Le Dévoluy – 14,623
  25. Les Sept Laux – 13,730
  26. Lac Blanc – 13,427
  27. Peyragudes – 13,317
  28. Les Contamines – 13,176
  29. Châtel – 12,904
  30. Les Orres – 12,857
  31. Morzine – 12,410
  32. Montgenèvre – 11,454
  33. Saint François Longchamp – 10,865
  34. Valloire – 10,495
  35. Grand Tourmalet – 10,036
  36. Aussois – 10,024
  37. Sainte Foy – 9,951
  38. Piau-Engaly – 9,552
  39. Les Saisies – 9,384
  40. Le Lioran – 9,125
  41. Les Angles – 8,378
  42. Risoul – 8,055
  43. Chamrousse – 7,703
  44. Gourette – 7,309
  45. Val Cenis Vanoise – 7,185
  46. Praloup – 6,979
  47. La Pierre St Martin – 6,933
  48. Le Corbier – 5,670
  49. Samoëns – 5,621
  50. Luz Ardiden – 5,382

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 December.