Top 30 French ski resorts on Twitter this season

Not only did this season see a French ski resort become the first in Europe to reach 200,000 likes on Facebook, it also saw the first reach 20,000 followers on Twitter: Alpe d’Huez.

Now I know it’s all about the quality not the quantity of the social media engagement, but still… In the case of Alpe d’Huez, which has grown its followers 197% this season (1 Dec-1 May), it does at least partly have to do with its success in playing to its reputation as both a winter and a summer destination and not a little with the fact that it will be a Tour De France finish yet again in 2015.

This was its most RT’d tweet in April:

Other resorts reaching milestones this season were Val Thorens and Val d’Isère which both broke through 10,000.

Who grew their followers the most? 

It was not, in fact, Alpe d’Huez that grew its followers the fastest this winter season among the top 30 French resorts on Twitter. These were the top three:

  1. Courchevel (+260%)
  2. Val d’Isère (+200%)
  3. Alpe d’Huez (+197%)

Tweeting into spring

Finishing strongest in April was Val d’Isère (+11%), followed by Tignes (+5%), even though the latter tweeted barely more than a dozen times over the month.

Overall, the top 30 French ski resorts on Twitter averaged just 2% follower growth in April, down from over 6% in March, and also lower than this time last year (3.1%).

Season average growth was 62% (1 Dec-1 May), compared to 66% last season.

Here is the ranking in full, as compiled on the 1st of May 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 6,315 followers
  2. Nouvelles Pyrénées – 4,067
  3. Portes du Soleil – 4,041

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 21,232 followers
  2. Val Thorens – 13,425
  3. Val d’Isère – 11,883
  4. Megève – 8,602
  5. Chamonix – 8,107
  6. La Plagne – 6,556
  7. Les Arcs (fr) – 4,802
  8. Morzine (en) – 4,403
  9. Les Gets – 3,870
  10. Méribel – 3,488
  11. Les Menuires – 3,355
  12. La Clusaz  – 3,204
  13. Avoriaz (fr) – 3,190
  14. Avoriaz (en) – 3,083
  15. Serre Chevalier (fr) – 2,969
  16. Morzine (fr) – 2,968
  17. Tignes – 2,914
  18. Le Grand Bornand – 2,896
  19. Vars – 2,797
  20. Les 2 Alpes – 2,571
  21. Serre Chevalier (en) – 2,477
  22. Ax3Domaines – 2,335
  23. Peyragudes – 2,133
  24. Courchevel – 2,008
  25. Cauterets – 1,984
  26. Pic du Midi – 1,970
  27. Les Contamines – 1,912
  28. La Tania – 1,893
  29. Piau – 1,838
  30. Montgenèvre – 1,773

Please note: these numbers were polled on the 1st of May 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (4 Apr ’15)

The Easter chocolates and snow conditions were too good to ignore – hope you enjoyed them too and sorry this update is a bit late as a result!

In the meantime, Alpe d’Huez has hit another milestone, breaking through 20,000 Twitter followers (+44% in March), while Val d’Isère (+29%) reached 10,000.

Alpe d’Huez continues to be active on the promotion front, running one jointly with Confluence, and it is also starting to see the buzz building for its annual Alpe d’HuZes charity cycling event:

Val d’Isère (+29%) hosted the GEM Altigliss Challenge student ski and snowboard world cup:

Courchevel (+13%) and La Plagne (+11%) were the other double-digit climbers in March, the latter running a photo contest:

Follower growth for all the top 30 last French ski resorts in Twitter in March averaged 6.4%, down from just under 10% in February.

Here are all the scores, as compiled on the 4th of April 2015, and bonne fin de saison à tous !

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 6,171 followers
  2. Nouvelles Pyrénées – 4,022
  3. Portes du Soleil – 3,983

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 20,306 followers
  2. Val Thorens – 13,284
  3. Val d’Isère – 10,691
  4. Megève – 8,606
  5. Chamonix – 7,951
  6. La Plagne – 6,443
  7. Les Arcs (fr) – 4,751
  8. Morzine (en) – 4,373
  9. Les Gets – 3,794
  10. Méribel – 3,387
  11. Les Menuires – 3,324
  12. Avoriaz (fr) – 3,152
  13. La Clusaz  – 3,142
  14. Avoriaz (en) – 3,050
  15. Morzine (fr) – 2,929
  16. Serre Chevalier (fr) – 2,904
  17. Le Grand Bornand – 2,856
  18. Vars – 2,789
  19. Tignes – 2,766
  20. Les 2 Alpes – 2,505
  21. Serre Chevalier (en) – 2,460
  22. Ax3Domaines – 2,329
  23. Peyragudes – 2,109
  24. Cauterets – 1,945
  25. Pic du Midi – 1,920
  26. Courchevel – 1,908
  27. Les Contamines – 1,882
  28. La Tania – 1,877
  29. Piau – 1,814
  30. Montgenèvre – 1,734

Please note: these numbers were polled on the 4th of April 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

French ski resorts lose likes after Facebook clean-up

Many French ski resorts saw their Facebook pages lose likes in March, after Facebook started a clean-up to remove likes from inactive and in memoriam accounts. As one tech site explained, “the new changes in their likes policy should mean that those buying likes… would also see their page likes decrease by the thousands…”

So which French resorts have been most affected so far? These resorts lost the most likes in March:

  1. Megève (-8,824)
  2. Val Thorens (-4,179)
  3. Courchevel  (-1,100)
  4. Saint Lary (-1,008)
  5. Alpe d’Huez (-997)

Despite the purge, 20 of the top 50 still managed to gain fans in March, led by Saint Gervais, which jumped to no. 37 (+59%) after merging the lift company’s page with that of the Tourist Office.

Valloire grew its fans 20%, still riding the wave of Jean-Baptiste Grange’s World Championship success, running a photo contest and promoting cross-linkage with its instagram account:

Saint François Longchamp (+10%) has been actively pushing the Printemps du Ski campaign of France Montagnes and the hashtag #mySFL:

Overall, taking into account the purge, the top 50 French ski resorts on Facebook in February grew their likes by just 1.5% on average, compared to 12% in February.

Here is the ranking in full, as recorded on 2 April 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 111,574 fans
  2. Nouvelles Pyrénées – 59,471
  3. Haute Maurienne Vanoise – 48,393
  4. Les 3 Vallées – 29,283
  5. Grand Massif – 18,930

Top 50 French ski resorts on Facebook

  1. Val Thorens – 202,499 fans
  2. Megève – 107,687
  3. Val d’Isère – 94,867
  4. Chamonix – 79,080
  5. Les Menuires – 73,443
  6. La Clusaz – 63,020
  7. Tignes – 62,161
  8. Les Arcs – 61,449
  9. Courchevel – 54,964
  10. La Plagne – 50,452
  11. Alpe d’Huez – 45,945
  12. Les 2 Alpes – 44,635
  13. Cauterets – 41,421
  14. Serre Chevalier – 39,917
  15. Le Grand Bornand – 37,259
  16. Avoriaz – 36,400
  17. Vars – 31,198
  18. Saint Lary – 30,821
  19. Ax 3 Domaines – 30,020
  20. Méribel – 29,035
  21. Les Gets – 24,702
  22. La Norma – 20,820
  23. Orcières – 19,236
  24. Valloire – 17,663
  25. Les Sept Laux – 15,303
  26. Le Dévoluy – 15,219
  27. Peyragudes – 15,170
  28. Saint François Longchamp – 14,678
  29. Lac Blanc – 14,146
  30. Les Orres – 13,891
  31. Châtel – 13,851
  32. Morzine – 13,568
  33. Les Contamines – 13,353
  34. Le Lioran – 12,092
  35. Grand Tourmalet – 11,930
  36. Montgenèvre – 11,854
  37. Saint Gervais – 11,495
  38. Les Saisies – 11,316
  39. Piau-Engaly – 11,302
  40. Sainte Foy – 10,439
  41. Aussois – 10,194
  42. Les Angles – 9,482
  43. La Pierre St Martin – 9,218
  44. Chamrousse – 9,026
  45. Isola 2000 – 8,538
  46. Val Cenis Vanoise – 8,204
  47. Gourette – 8,199
  48. Risoul – 8,012
  49. Praloup – 7,835
  50. Arêches-Beaufort – 7,603

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 2 April.

Top 30 French ski resorts on Twitter (2 Mar ’15)

What a difference a day makes. This month I polled the numbers for the top 30 French ski resorts on Twitter on the 2nd of March instead of the 1st and, in that time, Alpe d’Huez added another 1,000-odd followers (+13%), following a Twitter card promotion.

chart of alpedhuez followers

source: socialbakers.com

They are not the only resort that has been active on social media recently and the word ‘gagner’ came up often as I scouted around this past month.

Val d’Isère grew its followers 44% in February and has certainly stepped up its tweeting since the start of the year.

valdisere tweet chart

source: Twitonomy

Other climbers in February were Courchevel (+21%), Tignes (+18%) and La Plagne (+17%). Follower growth for all the top 30 last month averaged just under 10%, down from 13% in January.

Here are all this month’s numbers, as compiled on the 2nd of March 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,878 followers
  2. Portes du Soleil – 3,882
  3. Nouvelles Pyrénées – 3,750

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 14,083 followers
  2. Val Thorens – 12,959
  3. Megève – 8,570
  4. Val d’Isère – 8,295
  5. Chamonix – 7,715
  6. La Plagne – 5,806
  7. Les Arcs (fr) – 4,547
  8. Morzine (en) – 4,282
  9. Les Gets – 3,653
  10. Les Menuires – 3,229
  11. Méribel – 3,181
  12. Avoriaz (fr) – 3,032
  13. La Clusaz  – 3,012
  14. Avoriaz (en) – 2,974
  15. Morzine (fr) – 2,858
  16. Le Grand Bornand – 2,782
  17. Serre Chevalier (fr) – 2,764
  18. Tignes – 2,595
  19. Vars – 2,567
  20. Serre Chevalier (en) – 2,442
  21. Les 2 Alpes – 2,343
  22. Ax3Domaines – 2,293
  23. Peyragudes – 2,049
  24. Cauterets – 1,876
  25. La Tania – 1,848
  26. Les Contamines – 1,832
  27. Pic du Midi – 1,818
  28. Piau – 1,766
  29. Courchevel – 1,688
  30. Montgenèvre – 1,653

Please note: these numbers were polled on the 2nd of March 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (1 Feb ’15)

Welcome to winter, everyone! Here’s a random personal selection of tweets of the last few days of #snowmageddon:

All of this translated into average follower growth of a whopping 13% for the top 30 French ski resorts on Twitter in January, the same as last month.

At the top, Alpe d’Huez is just holding on to its newly acquired lead, but with Val Thorens in close pursuit.

Meantime, Méribel (+23%) jumped to 11th, from 16th, and 3 Valleys neighbour Courchevel (+36%) is close to breaking into the top 30, having only started tweeting less than six months ago.

Powder rules apply at the moment so I’ll keep this post short and sweet and just give you the latest ranking in full, as compiled on the 1st of February 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,481 followers
  2. Portes du Soleil – 3,647
  3. Nouvelles Pyrénées – 3,324

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 12,505 followers
  2. Val Thorens – 12,488
  3. Megève – 8,471
  4. Chamonix – 7,403
  5. Val d’Isère – 5,780
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 4,204
  8. Morzine (en) – 4,045
  9. Les Gets – 3,377
  10. Les Menuires – 2,962
  11. Méribel – 2,885
  12. Avoriaz (fr) – 2,869
  13. La Clusaz  – 2,799
  14. Avoriaz (en) – 2,788
  15. Morzine (fr) – 2,725
  16. Le Grand Bornand – 2,631
  17. Serre Chevalier (fr) – 2,533
  18. Serre Chevalier (en) – 2,401
  19. Vars – 2,257
  20. Tignes – 2,209
  21. Ax3Domaines – 2,207
  22. Les 2 Alpes – 2,124
  23. Peyragudes – 1,898
  24. La Tania – 1,781
  25. Les Contamines – 1,757
  26. Pic du Midi – 1,685
  27. Cauterets – 1,623
  28. Piau – 1,594
  29. Montgenèvre – 1,534
  30. Orcières – 1,521

Please note: these numbers were polled on the 1st of February 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

New year, new top French ski resorts on Twitter

Happy new year and welcome to a new leader among top French ski resorts on Twitter: Alpe d’Huez. This time last year it was ranked 19th by number of followers, with just over 1,000 of them. A year later, it is at over 9,000.

We’ve tracked this meteoric rise over the past year and just last month it grew its followers another 28%, taking top spot by number of followers, with tweets like these:

Val Thorens meanwhile has not sat still and attracted hordes of new followers (+45%) in December to reclaim 2nd spot, after it was voted World’s Best Ski Resort for the second year in a row and European Best Ski Resort 2015:

The leader for much of last year, Megève, has now dropped into third (+1%).

Méribel was the other big climber, adding 28% more followers, in the month in which its tourism director left rather suddenly and was replaced by an interim director.

Over the whole top 30, follower growth averaged an impressive 13%, up from 9% this time last year, despite a difficult start to the season.

Thank you all for following this blog over the past year and here are all the scores, as compiled on the 1st of January 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 4,369 followers
  2. Portes du Soleil – 3,280
  3. Nouvelles Pyrénées – 3,067

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 9,175 followers
  2. Val Thorens – 8,408
  3. Megève – 8,376
  4. Chamonix – 6,766
  5. Val d’Isère – 4,822
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 3,725
  8. Morzine (en) – 3,648
  9. Les Gets – 3,083
  10. Les Menuires – 2,671
  11. Avoriaz (fr) – 2,634
  12. Morzine (fr) – 2,562
  13. La Clusaz  – 2,551
  14. Avoriaz (en) – 2,118
  15. Le Grand Bornand – 2,402
  16. Méribel – 2,348
  17. Serre Chevalier (en) – 2,337
  18. Serre Chevalier (fr) – 2,305
  19. Ax3Domaines – 1,910
  20. Tignes – 1,960
  21. Vars – 1,927
  22. Les 2 Alpes – 1,811
  23. Peyragudes – 1,746
  24. La Tania – 1,704
  25. Les Contamines – 1,683
  26. Pic du Midi – 1,550
  27. Aussois – 1,464
  28. Piau – 1,456
  29. Cauterets – 1,435
  30. Orcières – 1,336

Please note: these numbers were polled on the 1st of January 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Dec ’14)

Yep, I think it’s clear from this month’s analysis that fresh snow = more social media engagement for ski resorts.

Just take a look at which top 30 French resorts grew followers most in November and their top tweets for the month:

Les 2 Alpes (+17%)…

and Meribel (+16%)…

Then there’s Alpe d’Huez (+14%), whose most engaging tweet cleverly managed to combine both skiing and the Tour de France:

In fact that was the most RT’d tweet originating in France on that day about anything, according to TopRT.com. 

La Plagne (also +14%) gained another place this month and now ranks 6th by total followers.

Meanwhile Megève dropped followers for the eighth month in a row, presumably still spilling some of the ones it gained when it ran a Twitter card promotion last February.

Average follower growth for the top 30 French ski resorts on Twitter rose to 8.6% in November (from 5% in October).

So, without further ado, here’s the ranking in full, as compiled on the 2nd of December:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 3,404 followers
  2. Portes du Soleil – 2,993
  3. Nouvelles Pyrénées – 2,860

Top 30 French ski resorts on Twitter:

  1. Megève – 8,285 followers
  2. Alpe d’Huez – 7,157
  3. Chamonix – 6,360
  4. Val Thorens – 5,792
  5. Val d’Isère – 3,967
  6. La Plagne – 3,444
  7. Les Arcs (fr) – 3,222
  8. Morzine (en) – 3,201
  9. Les Gets – 2,769
  10. Morzine (fr) – 2,395
  11. Avoriaz (fr) – 2,366
  12. Les Menuires – 2,357
  13. La Clusaz  – 2,355
  14. Le Grand Bornand – 2,281
  15. Serre Chevalier (en) – 2,245
  16. Avoriaz (en) – 2,118
  17. Serre Chevalier (fr) – 2,089
  18. Ax3Domaines – 1,910
  19. Méribel – 1,840
  20. Tignes – 1,706
  21. Vars – 1,624
  22. Peyragudes – 1,616
  23. Les Contamines – 1,611
  24. La Tania – 1,605
  25. Les 2 Alpes – 1,484
  26. Pic du Midi – 1,446
  27. Aussois – 1,418
  28. Orcières – 1,336
  29. Piau – 1,322
  30. Cauterets – 1,294

Please note: these numbers were polled on the 2nd of December 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.