Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook this summer

It’s back to school time – la rentrée in France – and some welcome calm is returning to the mountains. The shopkeepers and hoteliers are taking a well-earned breather and, for the rest of us, there’s still plenty of hiking and cycling to be done, but without the crowds.

It will also – very soon – be time to turn our thoughts to the approaching winter. But before that, let’s take stock of how the summer season went.

This has not been a great summer, it must be said, at least partly due to some dreadful weather. Three out of five professionals in mountain and lake areas in Rhone Alpes judged the frequentation of their establishments insufficient, Rhone Alpes Tourism reports.

On social media, the numbers were down too. The average fan growth of the top 50 French ski resorts on Facebook June through August was 3.7% (excluding special case, Orcières, see below), which compares to 6% for the same period last year (excluding another special case, Alpe d’Huez, which merged pages last July).

That said, a few resorts did rather well this summer, despite the challenging conditions. Check out the top five by Facebook fan growth June-August:

  1. Chamonix (+25%)
  2. Cauterets (+18%)
  3. Le Grand Bornand (+17%)
  4. La Clusaz (+17%)
  5. Les 2 Alpes (+9%)

No surprise to see Chamonix up there and Cauterets in the Pyrenees also always does well. The Aravis resorts, La Clusaz and Le Grand Bornand, seem to be making a strong play – and a successful one – for summer business, with family festivals, summer press trips and more. And Les 2 Alpes has amazing summer skiing on its glacier of course.

Here are a few of the most engaging posts from around the French mountains this summer:

Meanwhile Orcières has rebranded from Orcières 1850 to Orcières Merlette 1850, taking back the Merlette name it used to be also known by. In so doing it has merged two Facebook pages and jumped up to  21 in the rankings (from 31).

And now for the numbers… Here are all the scores, as recorded on 1 September 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,392 fans
  2. Nouvelles Pyrénées – 47,885
  3. Haute Maurienne Vanoise – 40,865
  4. Les 3 Vallées – 24,547
  5. Grand Massif – 12,524

Top 50 French ski resorts on Facebook

  1. Val Thorens – 162,022 fans
  2. Megève – 114,988
  3. Chamonix – 71,164
  4. Tignes – 55,244
  5. Les Menuires – 50,575
  6. Courchevel – 49,554
  7. La Clusaz – 47,968
  8. Les Arcs – 47,393
  9. Val d’Isère – 46,733
  10. Alpe d’Huez – 40,387
  11. Cauterets – 38,287
  12. Les 2 Alpes – 37,626
  13. La Plagne – 32,488
  14. Serre Chevalier – 30,787
  15. Le Grand Bornand – 28,605
  16. Avoriaz – 27,851
  17. Saint Lary – 27,848
  18. Vars – 24,923
  19. Méribel – 20,857
  20. La Norma – 17,449
  21. Orcières – 17,278
  22. Ax 3 Domaines – 17,047
  23. Les Gets – 16,747
  24. Le Dévoluy – 14,205
  25. Les Sept Laux – 13,009
  26. Lac Blanc – 12,964
  27. Les Contamines – 12,691
  28. Peyragudes – 12,680
  29. Châtel – 12,376
  30. Les Orres – 12,270
  31. Morzine – 11,845
  32. Montgenèvre – 10,595
  33. Aussois – 9,883
  34. Valloire – 9,837
  35. Grand Tourmalet – 9,586
  36. Sainte Foy – 9,201
  37. Piau-Engaly – 9,157
  38. Les Saisies – 8,483
  39. Les Angles – 8,019
  40. Le Lioran – 7,944
  41. Gourette – 7,060
  42. Praloup – 6,364
  43. La Pierre St Martin – 6,235
  44. Le Corbier – 5,462
  45. Samoëns – 5,219
  46. Arêches Beaufort – 4,999
  47. Metabief – 4,908
  48. Les Carroz – 4,896
  49. Villard de Lans – 4,892
  50. Luz Ardiden – 4,856

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 September.

Top 30 French ski resorts on Twitter (4 August ’14)

If it rains, it snows… somewhere, at least. The two biggest movers in the top 30 French ski resorts on Twitter this past month took advantage of this fact and their most engaging tweets this past month were about… snow. In July.

Here are Alpe d’Huez (+14%) and Les 2 Alpes (+13%) celebrating winter conditions in summer:

Over in the Pyrenees, Cauterets (+8%) enjoyed some national media attention as it simultaneously welcomed bouquetins and Ségolène Royal, the French ecology, sustainable development and energy minister:

On average, the top 30 French ski resorts on Twitter grew their followers 3.8% in July, which is better than on Facebook, but down from the 4.7% growth achieve in July last year.

Here is the ranking in full, as compiled on the 4th of August:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,757 followers
  2. Portes du Soleil – 2,492
  3. Nouvelles Pyrénées – 2,440

Top 30 French ski resorts on Twitter:

  1. Megève – 8,372 followers
  2. Chamonix – 5,153
  3. Val Thorens – 4,725
  4. Alpe d’Huez – 3,959
  5. Val d’Isère – 3,221
  6. Morzine (en) – 2,759
  7. Les Arcs (fr) – 2,675
  8. La Plagne – 2,394
  9. Les Gets – 2,274
  10. Les Menuires – 2,093
  11. Serre Chevalier (en) – 2,091
  12. La Clusaz  – 2,024
  13. Morzine (fr) – 2,022
  14. Le Grand Bornand – 2,018
  15. Avoriaz – 1,903
  16. Serre Chevalier (fr) – 1,727
  17. Ax3Domaines – 1,676
  18. Les Contamines – 1,453
  19. La Tania – 1,398
  20. Peyragudes – 1,315
  21. Vars – 1,313
  22. Méribel – 1,294
  23. Aussois – 1,281
  24. Tignes – 1,281
  25. Orcières 1850 – 1,170
  26. Piau – 1,098
  27. Pic du Midi – 1,092
  28. Les 2 Alpes – 1,029
  29. Montgenèvre – 1,013
  30. Cauterets – 1,006

Please note: these numbers were polled on the 4th of August 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook (on 4 August ’14)

It has been an odd summer so far weather-wise, and it seems to have cast a bit of a damper on social media activity around the major French mountain resorts.

Fan growth of the top 50 French ski resorts on Facebook averaged just 1.6% in July, compared to 3.1% in July last year.

Only four resorts grew their likes by more than 5% in the month.

Cauterets (+12%) showed off its sunshine at every opportunity:

In Chamonix (+11%), if it’s cloudy, you can always climb a bit higher:

Meanwhile the two main Aravis resorts, La Clusaz (+6.5%) and Le Grand Bornand (+6.2%) continue to pursue the family summer market and hosted the Aravis & Cies family festival:

Here is the ranking in full, as recorded on 4 August 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,364 fans
  2. Nouvelles Pyrénées – 47,830
  3. Haute Maurienne Vanoise – 40,724
  4. Les 3 Vallées – 24,330
  5. Grand Massif – 12,472

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,790 fans
  2. Megève – 114,993
  3. Chamonix – 69,747
  4. Tignes – 54,870
  5. Les Menuires – 50,502
  6. Courchevel – 49,486
  7. Les Arcs – 47,290
  8. Val d’Isère – 46,569
  9. La Clusaz – 45,919
  10. Alpe d’Huez – 40,415
  11. Les 2 Alpes – 37,045
  12. Cauterets – 36,372
  13. La Plagne – 32,346
  14. Serre Chevalier – 30,615
  15. Saint Lary – 27,767
  16. Avoriaz – 27,721
  17. Le Grand Bornand – 27,421
  18. Vars – 24,813
  19. Méribel – 20,491
  20. La Norma – 17,425
  21. Ax 3 Domaines – 16,983
  22. Les Gets – 16,488
  23. Le Dévoluy – 14,172
  24. Les Sept Laux – 12,970
  25. Lac Blanc – 12,618
  26. Peyragudes – 12,561
  27. Les Contamines – 12,543
  28. Châtel – 12,359
  29. Les Orres – 12,178
  30. Morzine – 11,723
  31. Orcières1850 – 11,415
  32. Montgenèvre – 10,572
  33. Aussois – 9,847
  34. Valloire – 9,746
  35. Grand Tourmalet – 9,611
  36. Sainte Foy – 9,194
  37. Piau-Engaly – 8,928
  38. Les Saisies – 8,335
  39. Les Angles – 8,003
  40. Le Lioran – 7,868
  41. Gourette – 7,071
  42. Praloup – 6,347
  43. La Pierre St Martin – 6,197
  44. Le Corbier – 5,440
  45. Samoëns – 5,158
  46. Arêches Beaufort – 5,000
  47. Metabief – 4,895
  48. Villard de Lans – 4,872
  49. Les Carroz – 4,844
  50. Luz Ardiden – 4,841

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 4 August.

Top 30 French ski resorts on Twitter (1 July ’14)

French ski resorts are still adding followers faster on Twitter than on Facebook. The top 30 on Twitter averaged 3.5% follower growth in June, compared to 1.1% fan growth for the top 50 on Facebook.

Chamonix (+7%) and Alpe d’Huez (+10%) both feature once again among the most active, adding 300-odd followers in June.

Chamonix boosted its numbers by running a contest…

…and Alpe d’Huez continues to play on its legendary status in the cycling world…

Meanwhile Les 2 Alpes (+11%) was building the buzz for its summer skiing season:

Notably, four of the top 10 growing fastest in June were Pyrenees resorts: Peyragudes (+17%), Cauterets (+6%), Piau (+5%) and Pic du Midi (+5%). Coincidence? Not entirely: all of them also benefit from the communications efforts of N’PY, which represents all those resorts and has been fairly busy, averaging nearly five tweets a day.

Here is the ranking in full, as compiled on the 1st of July:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,745 followers
  2. Portes du Soleil – 2,454
  3. Nouvelles Pyrénées – 2,380

Top 30 French ski resorts on Twitter:

  1. Megève – 8,417 followers
  2. Chamonix – 4,903
  3. Val Thorens – 4,644
  4. Alpe d’Huez – 3,489
  5. Val d’Isère – 3,152
  6. Morzine (en) – 2,704
  7. Les Arcs (fr) – 2,649
  8. La Plagne – 2,351
  9. Les Gets – 2,154
  10. Serre Chevalier (en) – 2,084
  11. Les Menuires – 2,069
  12. Le Grand Bornand – 1,971
  13. La Clusaz  – 1,971
  14. Morzine (fr) – 1,949
  15. Avoriaz – 1,857
  16. Serre Chevalier (fr) – 1,666
  17. Ax3Domaines – 1,660
  18. Les Contamines – 1,438
  19. La Tania – 1,381
  20. Peyragudes – 1,261
  21. Vars – 1,257
  22. Aussois – 1,255
  23. Méribel – 1,231
  24. Tignes – 1,215
  25. Orcières 1850 – 1,130
  26. Pic du Midi – 1,047
  27. Piau – 1,027
  28. Montgenèvre – 974
  29. Cauterets – 932
  30. Les 2 Alpes – 922

Please note: these numbers were polled on the 1st of July 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter this season

As French ski resorts tot up their skier days this past winter, I can already report that in one measure, at least, performance has been exceptionally healthy.

The top 30 French ski resorts on Twitter saw a 66% increase in followers this winter on average (1 December-1 May), compared to +36% for the top 50 on Facebook.

Here are the five who grew their follower base the most:

  1. Megève (+574%)
  2. Alpe d’Huez (+222%)
  3. Méribel (+109%)
  4. Avoriaz (+79%)
  5. Les Gets (+66%)

Of these, Megève ran a Twitter card campaign in February that saw it quadruple its followers in the space of a month. A few have since been drifting away (followers were down 2% in April).

Alpe d’Huez, meanwhile, has achieved its growth organically, since it set up a new team of community managers at the start of the season. It has been getting monster RTs recently for cycling-related tweets as the biking season gets underway:

Other random facts:

  • Pyrenees resorts were among the most dynamic with 5 among the top 12 biggest gainers, led by Cauterets (+65%)
  • Outside the top 30, Saint Gervais (+377%, rank 65) and Samoëns (+293%, rank 57) have made great strides
  • 11 French resorts now have 2,000+ followers, up from just 1 – Val Thorens – a year ago (official accounts only, in French and/or English)
  • 25 have at least 1,000 followers, up from just 11 this time last year
  • 2 resorts have English-language accounts in the top 10, both ranked higher than their French language accounts: Serre Chevalier and Morzine

Looking just at this April, average follower growth for the top 30 Twitter dropped to 3.1%, from 6.1% in March.

Here is the latest ranking in full, as compiled on the 1st of May:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,666 followers
  2. Portes du Soleil – 2,358
  3. Nouvelles Pyrénées – 2,274

Top 30 French ski resorts on Twitter:

  1. Megève – 8,620 followers
  2. Val Thorens – 4,573
  3. Chamonix – 4,414
  4. Val d’Isère – 3,060
  5. Alpe d’Huez – 2,862
  6. Morzine (en) – 2,591
  7. Les Arcs (fr) – 2,582
  8. La Plagne – 2,299
  9. Serre Chevalier (en) – 2,053
  10. Les Menuires – 2,014
  11. Les Gets – 2,008
  12. Le Grand Bornand – 1,892
  13. La Clusaz  – 1,879
  14. Morzine (fr) – 1,852
  15. Avoriaz – 1,805
  16. Ax3Domaines – 1,634
  17. Serre Chevalier (fr) – 1,591
  18. Les Contamines – 1,389
  19. La Tania – 1,337
  20. Aussois – 1,239
  21. Vars – 1,212
  22. Méribel – 1,151
  23. Tignes – 1,121
  24. Orcières 1850 – 1,080
  25. Peyragudes – 1,045
  26. Piau – 954
  27. Pic du Midi – 946
  28. Montgenèvre – 931
  29. Cauterets – 839
  30. Gourette – 818

Please note: these numbers were polled on the 1st of May 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (on 1 September 2013)

Social media activity seems to have tailed off a bit as the end of the summer season approaches. The average monthly fan growth rate of the top 50 French mountain resorts on Facebook slowed to 2.0% in August, from 3.1% in July.

‘Average’ never tells the whole story though and there was still plenty of engaging stuff going on. Take a look at the top three by fan growth in August:

  1. Chamonix (+15.7%)
  2. Cauterets (+11.0%)
  3. Les Contamines (+9.4%)

Chamonix and Les Contamines both played host to the Ultra Trail du Mont Blanc and over 6,000 competitors in total plus support teams, families and friends. Here are some thumbnails from its Facebook photo album:

UTMB collage

credit: UTMB® 2013

Cauterets once again wowed its fans with photos: this time one of the Lac de Gaube that got 10,695 likes and 1,666 shares last I looked just now:

Lac de Gaube

Cauterets’ top scoring Facebook post

Here’s the ranking in full, as recorded on the 1st of September:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 94,536 fans
  2. Nouvelles Pyrénées – 35,021
  3. Les 3 Vallées – 17,300
  4. Haute Maurienne Vanoise – 13,020
  5. Massif du Sancy – 7,775

Top 50 French ski resorts on Facebook

  1. Megève – 112,668 fans
  2. Val Thorens – 105,111
  3. Tignes – 43,932
  4. Les Arcs – 34,388
  5. Courchevel – 30,953
  6. La Clusaz – 27,281
  7. La Plagne – 25,916
  8. Alpe d’Huez – 25,601
  9. Les Menuires – 23,242
  10. Avoriaz – 22,853
  11. Cauterets – 22,418
  12. Saint Lary – 21,520
  13. Les 2 Alpes – 21,320
  14. Val d’Isère – 19,686
  15. Serre Chevalier – 18,873
  16. Chamonix – 18,200
  17. Vars – 14,145
  18. Le Grand Bornand – 13,276
  19. Méribel – 12,404
  20. Ax 3 Domaines – 12,280
  21. Châtel – 11,261
  22. Le Dévoluy – 11,008
  23. Lac Blanc – 10,052
  24. Les Sept Laux – 9,408
  25. Montgenèvre – 9,160
  26. Peyragudes – 9,024
  27. Les Orres – 8,770
  28. Les Gets – 8,582
  29. Orcières1850 – 8,391
  30. La Norma – 7,509
  31. Les Contamines – 7,135
  32. Sainte Foy – 7,118
  33. Piau-Engaly – 6,233
  34. Grand Tourmalet – 6,197
  35. Morzine – 6,009
  36. Les Saisies – 5,649
  37. Les Angles – 5,496
  38. Aussois – 5,400
  39. Valloire – 4,903
  40. Le Corbier – 4,572
  41. Luz Ardiden – 4,036
  42. Villard de Lans – 3,930
  43. Arêches Beaufort – 3,917
  44. Praloup – 3,909
  45. Luchon – 3,902
  46. Samoëns – 3,900
  47. Valmorel – 3,716
  48. Le Lioran – 3,696
  49. Prat Peyrot Mont Aigoual – 3,655
  50. La Rosière – 3,530

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on the 1st of September.