Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook this summer

It’s back to school time – la rentrée in France – and some welcome calm is returning to the mountains. The shopkeepers and hoteliers are taking a well-earned breather and, for the rest of us, there’s still plenty of hiking and cycling to be done, but without the crowds.

It will also – very soon – be time to turn our thoughts to the approaching winter. But before that, let’s take stock of how the summer season went.

This has not been a great summer, it must be said, at least partly due to some dreadful weather. Three out of five professionals in mountain and lake areas in Rhone Alpes judged the frequentation of their establishments insufficient, Rhone Alpes Tourism reports.

On social media, the numbers were down too. The average fan growth of the top 50 French ski resorts on Facebook June through August was 3.7% (excluding special case, Orcières, see below), which compares to 6% for the same period last year (excluding another special case, Alpe d’Huez, which merged pages last July).

That said, a few resorts did rather well this summer, despite the challenging conditions. Check out the top five by Facebook fan growth June-August:

  1. Chamonix (+25%)
  2. Cauterets (+18%)
  3. Le Grand Bornand (+17%)
  4. La Clusaz (+17%)
  5. Les 2 Alpes (+9%)

No surprise to see Chamonix up there and Cauterets in the Pyrenees also always does well. The Aravis resorts, La Clusaz and Le Grand Bornand, seem to be making a strong play – and a successful one – for summer business, with family festivals, summer press trips and more. And Les 2 Alpes has amazing summer skiing on its glacier of course.

Here are a few of the most engaging posts from around the French mountains this summer:

Meanwhile Orcières has rebranded from Orcières 1850 to Orcières Merlette 1850, taking back the Merlette name it used to be also known by. In so doing it has merged two Facebook pages and jumped up to  21 in the rankings (from 31).

And now for the numbers… Here are all the scores, as recorded on 1 September 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,392 fans
  2. Nouvelles Pyrénées – 47,885
  3. Haute Maurienne Vanoise – 40,865
  4. Les 3 Vallées – 24,547
  5. Grand Massif – 12,524

Top 50 French ski resorts on Facebook

  1. Val Thorens – 162,022 fans
  2. Megève – 114,988
  3. Chamonix – 71,164
  4. Tignes – 55,244
  5. Les Menuires – 50,575
  6. Courchevel – 49,554
  7. La Clusaz – 47,968
  8. Les Arcs – 47,393
  9. Val d’Isère – 46,733
  10. Alpe d’Huez – 40,387
  11. Cauterets – 38,287
  12. Les 2 Alpes – 37,626
  13. La Plagne – 32,488
  14. Serre Chevalier – 30,787
  15. Le Grand Bornand – 28,605
  16. Avoriaz – 27,851
  17. Saint Lary – 27,848
  18. Vars – 24,923
  19. Méribel – 20,857
  20. La Norma – 17,449
  21. Orcières – 17,278
  22. Ax 3 Domaines – 17,047
  23. Les Gets – 16,747
  24. Le Dévoluy – 14,205
  25. Les Sept Laux – 13,009
  26. Lac Blanc – 12,964
  27. Les Contamines – 12,691
  28. Peyragudes – 12,680
  29. Châtel – 12,376
  30. Les Orres – 12,270
  31. Morzine – 11,845
  32. Montgenèvre – 10,595
  33. Aussois – 9,883
  34. Valloire – 9,837
  35. Grand Tourmalet – 9,586
  36. Sainte Foy – 9,201
  37. Piau-Engaly – 9,157
  38. Les Saisies – 8,483
  39. Les Angles – 8,019
  40. Le Lioran – 7,944
  41. Gourette – 7,060
  42. Praloup – 6,364
  43. La Pierre St Martin – 6,235
  44. Le Corbier – 5,462
  45. Samoëns – 5,219
  46. Arêches Beaufort – 4,999
  47. Metabief – 4,908
  48. Les Carroz – 4,896
  49. Villard de Lans – 4,892
  50. Luz Ardiden – 4,856

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 September.

Top French ski resorts on Facebook (on 4 August ’14)

It has been an odd summer so far weather-wise, and it seems to have cast a bit of a damper on social media activity around the major French mountain resorts.

Fan growth of the top 50 French ski resorts on Facebook averaged just 1.6% in July, compared to 3.1% in July last year.

Only four resorts grew their likes by more than 5% in the month.

Cauterets (+12%) showed off its sunshine at every opportunity:

In Chamonix (+11%), if it’s cloudy, you can always climb a bit higher:

Meanwhile the two main Aravis resorts, La Clusaz (+6.5%) and Le Grand Bornand (+6.2%) continue to pursue the family summer market and hosted the Aravis & Cies family festival:

Here is the ranking in full, as recorded on 4 August 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,364 fans
  2. Nouvelles Pyrénées – 47,830
  3. Haute Maurienne Vanoise – 40,724
  4. Les 3 Vallées – 24,330
  5. Grand Massif – 12,472

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,790 fans
  2. Megève – 114,993
  3. Chamonix – 69,747
  4. Tignes – 54,870
  5. Les Menuires – 50,502
  6. Courchevel – 49,486
  7. Les Arcs – 47,290
  8. Val d’Isère – 46,569
  9. La Clusaz – 45,919
  10. Alpe d’Huez – 40,415
  11. Les 2 Alpes – 37,045
  12. Cauterets – 36,372
  13. La Plagne – 32,346
  14. Serre Chevalier – 30,615
  15. Saint Lary – 27,767
  16. Avoriaz – 27,721
  17. Le Grand Bornand – 27,421
  18. Vars – 24,813
  19. Méribel – 20,491
  20. La Norma – 17,425
  21. Ax 3 Domaines – 16,983
  22. Les Gets – 16,488
  23. Le Dévoluy – 14,172
  24. Les Sept Laux – 12,970
  25. Lac Blanc – 12,618
  26. Peyragudes – 12,561
  27. Les Contamines – 12,543
  28. Châtel – 12,359
  29. Les Orres – 12,178
  30. Morzine – 11,723
  31. Orcières1850 – 11,415
  32. Montgenèvre – 10,572
  33. Aussois – 9,847
  34. Valloire – 9,746
  35. Grand Tourmalet – 9,611
  36. Sainte Foy – 9,194
  37. Piau-Engaly – 8,928
  38. Les Saisies – 8,335
  39. Les Angles – 8,003
  40. Le Lioran – 7,868
  41. Gourette – 7,071
  42. Praloup – 6,347
  43. La Pierre St Martin – 6,197
  44. Le Corbier – 5,440
  45. Samoëns – 5,158
  46. Arêches Beaufort – 5,000
  47. Metabief – 4,895
  48. Villard de Lans – 4,872
  49. Les Carroz – 4,844
  50. Luz Ardiden – 4,841

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 4 August.

Top 30 French ski resorts on Twitter (1 July ’14)

French ski resorts are still adding followers faster on Twitter than on Facebook. The top 30 on Twitter averaged 3.5% follower growth in June, compared to 1.1% fan growth for the top 50 on Facebook.

Chamonix (+7%) and Alpe d’Huez (+10%) both feature once again among the most active, adding 300-odd followers in June.

Chamonix boosted its numbers by running a contest…

…and Alpe d’Huez continues to play on its legendary status in the cycling world…

Meanwhile Les 2 Alpes (+11%) was building the buzz for its summer skiing season:

Notably, four of the top 10 growing fastest in June were Pyrenees resorts: Peyragudes (+17%), Cauterets (+6%), Piau (+5%) and Pic du Midi (+5%). Coincidence? Not entirely: all of them also benefit from the communications efforts of N’PY, which represents all those resorts and has been fairly busy, averaging nearly five tweets a day.

Here is the ranking in full, as compiled on the 1st of July:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,745 followers
  2. Portes du Soleil – 2,454
  3. Nouvelles Pyrénées – 2,380

Top 30 French ski resorts on Twitter:

  1. Megève – 8,417 followers
  2. Chamonix – 4,903
  3. Val Thorens – 4,644
  4. Alpe d’Huez – 3,489
  5. Val d’Isère – 3,152
  6. Morzine (en) – 2,704
  7. Les Arcs (fr) – 2,649
  8. La Plagne – 2,351
  9. Les Gets – 2,154
  10. Serre Chevalier (en) – 2,084
  11. Les Menuires – 2,069
  12. Le Grand Bornand – 1,971
  13. La Clusaz  – 1,971
  14. Morzine (fr) – 1,949
  15. Avoriaz – 1,857
  16. Serre Chevalier (fr) – 1,666
  17. Ax3Domaines – 1,660
  18. Les Contamines – 1,438
  19. La Tania – 1,381
  20. Peyragudes – 1,261
  21. Vars – 1,257
  22. Aussois – 1,255
  23. Méribel – 1,231
  24. Tignes – 1,215
  25. Orcières 1850 – 1,130
  26. Pic du Midi – 1,047
  27. Piau – 1,027
  28. Montgenèvre – 974
  29. Cauterets – 932
  30. Les 2 Alpes – 922

Please note: these numbers were polled on the 1st of July 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook (on 1 July ’14)

Midsummer’s eve has been and gone, so the nights are drawing in and we are heading towards next winter already.

In the meantime, mountain resorts are in full-up summer mode and for some, it shows on Facebook more than for others.

The top 50 French ski resorts on Facebook grew their fans just 1.1% on average in June, up slightly from 0.9% in May. But a few resorts did a lot better.

Chamonix (+10%) hit 60k fans this month, helped by a competition sponsored by Asics to promote its Outrun The Sun event. The following weekend, the Skyrunning World Championships came to town:

Chamonix FB photo

The Aravis resorts seem have got off to a good start this summer, with both La Clusaz and Le Grand Bornand up just over 5% in June:

Lac des Confins La Clusaz

Le Grand Bornand FB post

Les Arcs (+5%) was the only other resort up by 5% or more in June.

Les Arcs fb pic june

Here are all the scores, as recorded on 1 July 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,242 fans
  2. Nouvelles Pyrénées – 47,660
  3. Haute Maurienne Vanoise – 40,389
  4. Les 3 Vallées – 23,927
  5. Grand Massif – 12,420

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,550 fans
  2. Megève – 114,969
  3. Chamonix – 62,948
  4. Tignes – 54,208
  5. Les Menuires – 49,625
  6. Courchevel – 49,321
  7. Les Arcs – 47,113
  8. Val d’Isère – 46,256
  9. La Clusaz – 43,135
  10. Alpe d’Huez – 40,193
  11. Les 2 Alpes – 35,610
  12. Cauterets – 32,568
  13. La Plagne – 32,011
  14. Serre Chevalier – 30,330
  15. Saint Lary – 27,585
  16. Avoriaz – 27,470
  17. Le Grand Bornand – 25,812
  18. Vars – 24,683
  19. Méribel – 20,313
  20. La Norma – 17,376
  21. Ax 3 Domaines – 16,595
  22. Les Gets – 16,066
  23. Le Dévoluy – 14,077
  24. Les Sept Laux – 12,925
  25. Peyragudes – 12,472
  26. Les Contamines – 12,392
  27. Lac Blanc – 12,341
  28. Châtel – 12,312
  29. Les Orres – 12,046
  30. Morzine – 11,512
  31. Orcières1850 – 11,264
  32. Montgenèvre – 10,556
  33. Aussois – 9,723
  34. Valloire – 9,693
  35. Grand Tourmalet – 9,562
  36. Sainte Foy – 9,187
  37. Piau-Engaly – 8,861
  38. Les Saisies – 8,184
  39. Les Angles – 7,969
  40. Le Lioran – 7,800
  41. Gourette – 7,062
  42. Praloup – 6,262
  43. La Pierre St Martin – 6,162
  44. Le Corbier – 5,414
  45. Samoëns – 5,081
  46. Arêches Beaufort – 4,992
  47. Metabief – 4,836
  48. Valmorel – 4,805
  49. Les Carroz – 4,777
  50. Villard de Lans – 4,775

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 July.

Top 30 French ski resorts on Twitter (2 June ’14)

There were two changes in top five French ski resorts on Twitter in May.

Chamonix (+4%) overtook Val Thorens to take second spot behind Megève. Chamonix typically doesn’t slow down as much as other resorts in the inter-season and, in town the other day, it was easy to see why: while people are sunning themselves at café tables in t-shirts and shorts, others are walking past off the Montenvers train in full ski gear with skis on their shoulders. There’s not much inter-season in Chamonix.

Meantime Alpe d’Huez (+11%) overtook Val d’Isère to sneak fourth place (up from 19th at the start of the year). It continues to trade on its reputation in the cycling world and is gearing up for the mega Dutch charity event in early June, Alpe d’HuZes.

Megève, by the way, shed followers for the third month in a row, down another 120 or 1.4% in May from its Twitter Card-induced high.

Average follower growth for the whole top 30 on Twitter dropped to 2.4% in May, from 3.1% in April.

Here are all the latest scores, as compiled on the 2nd of June:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,703 followers
  2. Portes du Soleil – 2,387
  3. Nouvelles Pyrénées – 2,343

Top 30 French ski resorts on Twitter:

  1. Megève – 8,500 followers
  2. Chamonix – 4,604
  3. Val Thorens – 4,596
  4. Alpe d’Huez – 3,184
  5. Val d’Isère – 3,098
  6. Morzine (en) – 2,642
  7. Les Arcs (fr) – 2,621
  8. La Plagne – 2,320
  9. Les Gets – 2,073
  10. Serre Chevalier (en) – 2,067
  11. Les Menuires – 2,043
  12. Le Grand Bornand – 1,929
  13. La Clusaz  – 1,923
  14. Morzine (fr) – 1,877
  15. Avoriaz – 1,827
  16. Ax3Domaines – 1,656
  17. Serre Chevalier (fr) – 1,630
  18. Les Contamines – 1,415
  19. La Tania – 1,353
  20. Aussois – 1,245
  21. Vars – 1,238
  22. Méribel – 1,190
  23. Tignes – 1,162
  24. Orcières 1850 – 1,109
  25. Peyragudes – 1,078
  26. Pic du Midi – 998
  27. Piau – 974
  28. Montgenèvre – 952
  29. Cauterets – 882
  30. Gourette – 837

Please note: these numbers were polled on the 2nd of June 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook this season

As an inter-season calm settles on ski resorts – except for the few that are still open, that is – it is time to take stock of how the winter season went on social media.

So I took the top 50 French ski resorts on Facebook on the 1st of May by number of fans and ranked for who grew their fans the most over the entire 2013-14 season. Would you guess these five?

  1. La Norma (+125%)
  2. Chamonix (+114%)
  3. Les Menuires (+96%)
  4. Métabief (+92%)
  5. Val d’Isère (+88%)

Admittedly, three ran contests to ratchet up their fans: La Norma and Val d’Isère in December, and Chamonix in January and again later in the season as part of its Lady by Chamonix campaign.

But Les Menuires and Métabief seem to have got there organically.

Les Menuires made a strong start to the season with posts like this:

Snowy Les Menuires

…and then never looked back, though it tailed off in March and April:

Menuires FB stats

It is no coincidence that it also relaunched its website this season, tying it in more closely with its social media channels.

Métabief, in the Jura, overcame challenging snow conditions to nearly double its fan base:

Metabief FB post

Overall this past month, average fan growth of the top 50 slowed right down to 2.6% in April, from 5.8% in March.

Later on this year, I’ll be checking on who grew fastest over the summer season. Some resorts are off and running with new summery cover photos already, but others are still stuck with winter scenes, so expect quite some variation.

Here is the ranking in full, as recorded on 1 May 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,090 fans
  2. Nouvelles Pyrénées – 47,532
  3. Haute Maurienne Vanoise – 39,686
  4. Les 3 Vallées – 23,296
  5. Grand Massif – 12,341

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,459 fans
  2. Megève – 114,896
  3. Chamonix – 55,854
  4. Tignes – 53,430
  5. Courchevel – 49,183
  6. Les Menuires – 48,405
  7. Val d’Isère – 45,850
  8. Les Arcs – 44,562
  9. Alpe d’Huez – 40,061
  10. La Clusaz – 39,673
  11. Les 2 Alpes – 33,343
  12. Cauterets – 32,396
  13. La Plagne – 31,854
  14. Serre Chevalier – 30,183
  15. Saint Lary – 27,447
  16. Avoriaz – 27,213
  17. Vars – 24,542
  18. Le Grand Bornand – 23,036
  19. Méribel – 20,070
  20. La Norma – 17,326
  21. Ax 3 Domaines – 16,392
  22. Les Gets – 15,844
  23. Le Dévoluy – 14,111
  24. Les Sept Laux – 12,794
  25. Peyragudes – 12,346
  26. Châtel – 12,300
  27. Les Contamines – 12,290
  28. Les Orres – 11,851
  29. Lac Blanc – 11,741
  30. Morzine – 11,335
  31. Orcières1850 – 11,079
  32. Montgenèvre – 10,521
  33. Grand Tourmalet – 9,538
  34. Sainte Foy – 9,200
  35. Aussois – 9,593
  36. Valloire – 8,849
  37. Piau-Engaly – 8,789
  38. Les Saisies – 8,028
  39. Les Angles – 7,952
  40. Le Lioran – 7,736
  41. Gourette – 7,055
  42. Praloup – 6,206
  43. La Pierre St Martin – 6,113
  44. Le Corbier – 5,407
  45. Samoëns – 4,996
  46. Valmorel – 4,802
  47. Arêches Beaufort – 4,773
  48. Metabief – 4,763
  49. Villard de Lans – 4,749
  50. Luz Ardiden – 4,727

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 May.