Top French ski resorts on Facebook this season

Tignes, Val Thorens and Orelle are soldiering for another week and the Pic du Midi is still open too, but it’s raining at over 2,000m as I write this and most resorts are gearing up for summer already. Time to round up how the winter season went on social media for the top 50 French ski resorts on Facebook.

Winners and losers

So who posted the biggest gains in terms of fan growth this season among the top 50?

Saint Gervais (+156%) after it cleaned up its social media presence and merged the tourist office and lift company pages. Second was Valloire (+69%) which benefited from the JB effect after local hero Jean-Baptiste Grange was crowned slalom World Champion for the second time in a row. And third: Ax 3 Domaines, which hit the 30,000 fans milestone in March. Among the domains, the Grand Massif made good progress (+46%).

At the other end of the scale, Megève lost just under 7% of fans over the season, mostly after Facebook initiated a clean-up of inactive accounts in March.

A season of milestones

This was the season that the first European ski resort hit 200,000 Facebook fans and it was a French one: Val Thorens. Fresh from its success in being voted World’s Best Ski Resort for the second year in a row, Val Tho joins an elite band of North American resorts: Jackson HoleMammoth and Whistler / Blackcomb.

Other resorts hitting milestones this season included La Plagne (50k), Ax 3 Domaines and Saint Lary in the Pyrenees (30k), La Norma (20k), and several at 10k+ : Saint Gervais, Les Saisies, Piau-Engaly and Sainte Foy.

A successful printemps du ski?

This spring’s France Montagnes’ campaign, Le Printemps du Ski, or Skiing into Spring in English, was an attempt to fight back against the erosion of late season business in recent years, not helped by the Easter calendar and late French school holidays. How well did it go?

Well, one particularly active participant in the campaign, Saint François Longchamp, certainly seems to have benefited, at least on Facebook. It finished the season strongly, gaining 10% in March, 24% in April, and scoring nearly 58k views for this video:

Overall, though, the top 50 French ski resorts on Facebook grew their fans just 0.9% in April on average, down from 2.6% in April 2014.

A time to thank the fans

Finally, this is a good time for resorts to show their appreciation and thank their fans for their support over the season. Show them some love. Here’s what happens when you do (they appreciate it):

Ax 3 Domaines FB screenshot

Have a good relaxing inter-season everyone and here is the ranking in full, as recorded on 1 May 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 111,417 fans
  2. Nouvelles Pyrénées – 60,016
  3. Haute Maurienne Vanoise – 48,309
  4. Les 3 Vallées – 29,475
  5. Grand Massif – 19,181

Top 50 French ski resorts on Facebook

  1. Val Thorens – 202,553 fans
  2. Megève – 107,579
  3. Val d’Isère – 96,370
  4. Chamonix – 79,225
  5. Les Menuires – 73,393
  6. Tignes – 64,900
  7. La Clusaz – 62,851
  8. Les Arcs – 61,493
  9. Courchevel – 55,122
  10. La Plagne – 50,580
  11. Alpe d’Huez – 46,036
  12. Les 2 Alpes – 44,847
  13. Cauterets – 41,403
  14. Serre Chevalier – 39,977
  15. Le Grand Bornand – 37,708
  16. Avoriaz – 36,572
  17. Vars – 31,551
  18. Saint Lary – 30,797
  19. Ax 3 Domaines – 30,004
  20. Méribel – 29,134
  21. Les Gets – 24,775
  22. La Norma – 20,793
  23. Orcières – 19,267
  24. Saint François Longchamp – 18,235
  25. Valloire – 17,684
  26. Les Sept Laux – 15,366
  27. Le Dévoluy – 15,214
  28. Peyragudes – 15,179
  29. Lac Blanc – 14,207
  30. Les Orres – 13,911
  31. Châtel – 13,876
  32. Morzine – 13,587
  33. Les Contamines – 13,347
  34. Le Lioran – 12,117
  35. Montgenèvre – 12,010
  36. Grand Tourmalet – 11,960
  37. Saint Gervais – 11,598
  38. Les Saisies – 11,379
  39. Piau-Engaly – 11,379
  40. Sainte Foy – 10,741
  41. Aussois – 10,202
  42. Les Angles – 9,506
  43. La Pierre St Martin – 9,275
  44. Chamrousse – 9,059
  45. Isola 2000 – 8,594
  46. Val Cenis Vanoise – 8,251
  47. Gourette – 8,198
  48. Risoul – 7,996
  49. Praloup – 7,855
  50. Arêches-Beaufort – 7,612

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 May 2015.

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Top 50 French ski resorts on Facebook at the start of 2014

Happy new year and thanks for reading this blog over the past year! I’m looking forward to highlighting and analysing loads more innovative and engaging social media marketing practices in French (ski) mountain tourism in 2014, so please keep ’em coming.

The Portes du Soleil hit the 100,000 Facebook fans milestone just in time for 2014 and several other ski areas made strong gains at the start of the ski season and the end of 2013.

Top mention goes to the Grand Massif for its Flaine opening weekend lift pass competition, pledging to set the price of a day ticket at €15 if likes hit 5,000, €10 if they hit 7,500 and €1 if they hit 10,000 by the deadline. If you’re going to do a competition asking entrants to like your page, this has got to be the way to do it: it was quirky, engaging and the ‘likes’ actually meant something rather than just being the price of entry to the competition.

Ski enthusiasts being an enterprising lot, the 10,000 level was reached in good time…

…so lots of happy fans skied for a euro, many of them new to the ski area, as Flaine ski area director Frédéric Marion pointed out in a video interview on French TV.

Among the top 50 French resorts (rather than domains) on Facebook, these grew their fans the fastest in December:

  1. La Norma (+55%)
  2. Les Gets (+45%)
  3. Les Menuires / Saint Martin de Belleville (+37%)
  4. Val d’Isère (+25%)
  5. Courchevel  (+18%)

La Norma, Les Gets and Val d’Isère all ran competitions, Les Menuires just ran a simple, but striking, countdown to opening day, with calls to action:

Courchevel held a women’s World Cup slalom but, despite the buzz over that, the post that attracted the most likes was simply of SNOW:

Average fan growth of all the top 50 French ski resorts on Facebook stayed high at 8.7% in December, down just slightly from November (9.3%).

Here are all the scores, as recorded on the 1st of January, 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 104,209 fans
  2. Nouvelles Pyrénées – 39,314
  3. Haute Maurienne Vanoise – 36,081
  4. Les 3 Vallées – 20,632
  5. Grand Massif – 11,080

Top 50 French ski resorts on Facebook

  1. Val Thorens – 123,666 fans
  2. Megève – 113,407
  3. Tignes – 49,032
  4. Courchevel – 43,122
  5. Les Arcs – 39,161
  6. La Clusaz – 34,090
  7. Les Menuires – 33,718
  8. Val d’Isère – 30,461
  9. Alpe d’Huez – 28,921
  10. La Plagne – 28,921
  11. Chamonix – 28,432
  12. Serre Chevalier – 28,270
  13. Les 2 Alpes – 28,215
  14. Saint Lary – 25,621
  15. Avoriaz – 24,910
  16. Cauterets – 24,436
  17. Le Grand Bornand – 18,680
  18. Vars – 17,314
  19. Méribel – 16,570
  20. Ax 3 Domaines – 14,442
  21. Les Gets – 13,816
  22. Châtel – 11,949
  23. La Norma – 11,922
  24. Les Contamines – 11,318
  25. Lac Blanc – 11,162
  26. Le Dévoluy – 11,149
  27. Peyragudes – 10,662
  28. Les Sept Laux – 10,580
  29. Morzine – 10,302
  30. Montgenèvre – 9,940
  31. Orcières1850 – 9,743
  32. Les Orres – 9,579
  33. Piau-Engaly – 7,392
  34. Sainte Foy – 7,380
  35. Grand Tourmalet – 7,231
  36. Les Saisies – 7,028
  37. Le Lioran – 6,943
  38. Les Angles – 6,904
  39. Aussois – 5,559
  40. Gourette – 5,447
  41. Praloup – 5,277
  42. Valloire – 5,216
  43. Le Corbier – 5,005
  44. Luz Ardiden – 4,370
  45. Samoëns – 4,317
  46. Valmorel – 4,282
  47. Villard de Lans – 4,282
  48. Arêches Beaufort – 4,264
  49. Luchon – 4,246
  50. La Rosière – 4,084

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on the 1st of January.

Top 50 French ski resorts on Facebook (on 1 December)

Winter is here… and social media activity is hotting up again. The top 50 French ski resorts on Facebook grew their likes by 9.3% on average in November, up from 3% in October.

As usual, pics of the white stuff typically generated the most engagement, as here in Val d’Isère:

…and in Val Thorens, which quietly took over top spot from Megève as the French resort with the most Facebook fans this month:

Le Lioran, in the Auvergne, attracted 71% more likes by partially opening up for free on the last weekend of the month:

Others ‘bought’ their popularity with contests, including Morzine (+55%) and the Grand Massif (+99%):

Morzine / Avoriaz also got its name on the hoardings at the Paris Masters tennis event in November:

Here is the ranking in full, as recorded on the 1st of December:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 99,532 fans
  2. Nouvelles Pyrénées – 37,130
  3. Les 3 Vallées – 19,920
  4. Haute Maurienne Vanoise – 13,147
  5. Massif du Sancy – 8,912

Top 50 French ski resorts on Facebook

  1. Val Thorens – 121,189 fans
  2. Megève – 112,868
  3. Tignes – 47,395
  4. Les Arcs – 37,002
  5. Courchevel – 36,499
  6. La Clusaz – 32,084
  7. Alpe d’Huez – 27,901
  8. Serre Chevalier – 27,425
  9. La Plagne – 27,344
  10. Chamonix – 26,112
  11. Les 2 Alpes – 24,729
  12. Les Menuires – 24,667
  13. Val d’Isère – 24,345
  14. Avoriaz – 24,118
  15. Cauterets – 23,308
  16. Saint Lary – 23,161
  17. Le Grand Bornand – 17,114
  18. Vars – 16,282
  19. Méribel – 14,782
  20. Ax 3 Domaines – 13,855
  21. Châtel – 11,599
  22. Le Dévoluy – 10,959
  23. Lac Blanc – 10,918
  24. Les Contamines – 10,739
  25. Les Sept Laux – 10,240
  26. Peyragudes – 10,169
  27. Morzine – 9,761
  28. Montgenèvre – 9,724
  29. Les Gets – 9,541
  30. Orcières1850 – 9,191
  31. Les Orres – 9,142
  32. La Norma – 7,694
  33. Sainte Foy – 7,135
  34. Piau-Engaly – 7,088
  35. Grand Tourmalet – 6,989
  36. Les Angles – 6,670
  37. Le Lioran – 6,539
  38. Les Saisies – 6,471
  39. Aussois – 5,475
  40. Valloire – 5,128
  41. Le Corbier – 4,830
  42. Praloup – 4,635
  43. Luz Ardiden – 4,242
  44. Samoëns – 4,156
  45. Arêches Beaufort – 4,151
  46. Luchon – 4,134
  47. Villard de Lans – 4,116
  48. Valmorel – 4,041
  49. Gourette – 6,539
  50. La Rosière – 3,896

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on the 1st of December.