Top 10 French ski resorts on Instagram

As the snow melts on the winter season, here in Les Contamines, the cows have taken over from the pistebashers the job of maintaining the domain. Time for an inter-season break, and that goes for this blog too and its ranking of the top French ski resorts on Facebook and Twitter.

Instead, for a change, here’s a glimpse of the top 10 on Instagram (on 1 June)…

  1. La Plagne – 8061 followers
  2. Val Thorens – 6869
  3. Chamonix – 5541
  4. Val d’Isère – 5387
  5. Avoriaz – 4845
  6. Serre Chevalier – 4650
  7. Les 2 Alpes – 4636
  8. Les Arcs – 4602
  9. Vars – 4407
  10. Alpe d’Huez – 4149

…quite possibly I’ve missed someone out, in which case, please do let me know. When you get back from the beach. 🙂

And now, back to the cows…

Coucou ! 😄😄😄 #tarine #vache #Savoie #laPlagne

A post shared by La Plagne (@la_plagne) on

Top 30 French ski resorts on Twitter this season

Not only did this season see a French ski resort become the first in Europe to reach 200,000 likes on Facebook, it also saw the first reach 20,000 followers on Twitter: Alpe d’Huez.

Now I know it’s all about the quality not the quantity of the social media engagement, but still… In the case of Alpe d’Huez, which has grown its followers 197% this season (1 Dec-1 May), it does at least partly have to do with its success in playing to its reputation as both a winter and a summer destination and not a little with the fact that it will be a Tour De France finish yet again in 2015.

This was its most RT’d tweet in April:

Other resorts reaching milestones this season were Val Thorens and Val d’Isère which both broke through 10,000.

Who grew their followers the most? 

It was not, in fact, Alpe d’Huez that grew its followers the fastest this winter season among the top 30 French resorts on Twitter. These were the top three:

  1. Courchevel (+260%)
  2. Val d’Isère (+200%)
  3. Alpe d’Huez (+197%)

Tweeting into spring

Finishing strongest in April was Val d’Isère (+11%), followed by Tignes (+5%), even though the latter tweeted barely more than a dozen times over the month.

Overall, the top 30 French ski resorts on Twitter averaged just 2% follower growth in April, down from over 6% in March, and also lower than this time last year (3.1%).

Season average growth was 62% (1 Dec-1 May), compared to 66% last season.

Here is the ranking in full, as compiled on the 1st of May 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 6,315 followers
  2. Nouvelles Pyrénées – 4,067
  3. Portes du Soleil – 4,041

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 21,232 followers
  2. Val Thorens – 13,425
  3. Val d’Isère – 11,883
  4. Megève – 8,602
  5. Chamonix – 8,107
  6. La Plagne – 6,556
  7. Les Arcs (fr) – 4,802
  8. Morzine (en) – 4,403
  9. Les Gets – 3,870
  10. Méribel – 3,488
  11. Les Menuires – 3,355
  12. La Clusaz  – 3,204
  13. Avoriaz (fr) – 3,190
  14. Avoriaz (en) – 3,083
  15. Serre Chevalier (fr) – 2,969
  16. Morzine (fr) – 2,968
  17. Tignes – 2,914
  18. Le Grand Bornand – 2,896
  19. Vars – 2,797
  20. Les 2 Alpes – 2,571
  21. Serre Chevalier (en) – 2,477
  22. Ax3Domaines – 2,335
  23. Peyragudes – 2,133
  24. Courchevel – 2,008
  25. Cauterets – 1,984
  26. Pic du Midi – 1,970
  27. Les Contamines – 1,912
  28. La Tania – 1,893
  29. Piau – 1,838
  30. Montgenèvre – 1,773

Please note: these numbers were polled on the 1st of May 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (4 Apr ’15)

The Easter chocolates and snow conditions were too good to ignore – hope you enjoyed them too and sorry this update is a bit late as a result!

In the meantime, Alpe d’Huez has hit another milestone, breaking through 20,000 Twitter followers (+44% in March), while Val d’Isère (+29%) reached 10,000.

Alpe d’Huez continues to be active on the promotion front, running one jointly with Confluence, and it is also starting to see the buzz building for its annual Alpe d’HuZes charity cycling event:

Val d’Isère (+29%) hosted the GEM Altigliss Challenge student ski and snowboard world cup:

Courchevel (+13%) and La Plagne (+11%) were the other double-digit climbers in March, the latter running a photo contest:

Follower growth for all the top 30 last French ski resorts in Twitter in March averaged 6.4%, down from just under 10% in February.

Here are all the scores, as compiled on the 4th of April 2015, and bonne fin de saison à tous !

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 6,171 followers
  2. Nouvelles Pyrénées – 4,022
  3. Portes du Soleil – 3,983

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 20,306 followers
  2. Val Thorens – 13,284
  3. Val d’Isère – 10,691
  4. Megève – 8,606
  5. Chamonix – 7,951
  6. La Plagne – 6,443
  7. Les Arcs (fr) – 4,751
  8. Morzine (en) – 4,373
  9. Les Gets – 3,794
  10. Méribel – 3,387
  11. Les Menuires – 3,324
  12. Avoriaz (fr) – 3,152
  13. La Clusaz  – 3,142
  14. Avoriaz (en) – 3,050
  15. Morzine (fr) – 2,929
  16. Serre Chevalier (fr) – 2,904
  17. Le Grand Bornand – 2,856
  18. Vars – 2,789
  19. Tignes – 2,766
  20. Les 2 Alpes – 2,505
  21. Serre Chevalier (en) – 2,460
  22. Ax3Domaines – 2,329
  23. Peyragudes – 2,109
  24. Cauterets – 1,945
  25. Pic du Midi – 1,920
  26. Courchevel – 1,908
  27. Les Contamines – 1,882
  28. La Tania – 1,877
  29. Piau – 1,814
  30. Montgenèvre – 1,734

Please note: these numbers were polled on the 4th of April 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Mar ’15)

What a difference a day makes. This month I polled the numbers for the top 30 French ski resorts on Twitter on the 2nd of March instead of the 1st and, in that time, Alpe d’Huez added another 1,000-odd followers (+13%), following a Twitter card promotion.

chart of alpedhuez followers

source: socialbakers.com

They are not the only resort that has been active on social media recently and the word ‘gagner’ came up often as I scouted around this past month.

Val d’Isère grew its followers 44% in February and has certainly stepped up its tweeting since the start of the year.

valdisere tweet chart

source: Twitonomy

Other climbers in February were Courchevel (+21%), Tignes (+18%) and La Plagne (+17%). Follower growth for all the top 30 last month averaged just under 10%, down from 13% in January.

Here are all this month’s numbers, as compiled on the 2nd of March 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,878 followers
  2. Portes du Soleil – 3,882
  3. Nouvelles Pyrénées – 3,750

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 14,083 followers
  2. Val Thorens – 12,959
  3. Megève – 8,570
  4. Val d’Isère – 8,295
  5. Chamonix – 7,715
  6. La Plagne – 5,806
  7. Les Arcs (fr) – 4,547
  8. Morzine (en) – 4,282
  9. Les Gets – 3,653
  10. Les Menuires – 3,229
  11. Méribel – 3,181
  12. Avoriaz (fr) – 3,032
  13. La Clusaz  – 3,012
  14. Avoriaz (en) – 2,974
  15. Morzine (fr) – 2,858
  16. Le Grand Bornand – 2,782
  17. Serre Chevalier (fr) – 2,764
  18. Tignes – 2,595
  19. Vars – 2,567
  20. Serre Chevalier (en) – 2,442
  21. Les 2 Alpes – 2,343
  22. Ax3Domaines – 2,293
  23. Peyragudes – 2,049
  24. Cauterets – 1,876
  25. La Tania – 1,848
  26. Les Contamines – 1,832
  27. Pic du Midi – 1,818
  28. Piau – 1,766
  29. Courchevel – 1,688
  30. Montgenèvre – 1,653

Please note: these numbers were polled on the 2nd of March 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Dec ’14)

Yep, I think it’s clear from this month’s analysis that fresh snow = more social media engagement for ski resorts.

Just take a look at which top 30 French resorts grew followers most in November and their top tweets for the month:

Les 2 Alpes (+17%)…

and Meribel (+16%)…

Then there’s Alpe d’Huez (+14%), whose most engaging tweet cleverly managed to combine both skiing and the Tour de France:

In fact that was the most RT’d tweet originating in France on that day about anything, according to TopRT.com. 

La Plagne (also +14%) gained another place this month and now ranks 6th by total followers.

Meanwhile Megève dropped followers for the eighth month in a row, presumably still spilling some of the ones it gained when it ran a Twitter card promotion last February.

Average follower growth for the top 30 French ski resorts on Twitter rose to 8.6% in November (from 5% in October).

So, without further ado, here’s the ranking in full, as compiled on the 2nd of December:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 3,404 followers
  2. Portes du Soleil – 2,993
  3. Nouvelles Pyrénées – 2,860

Top 30 French ski resorts on Twitter:

  1. Megève – 8,285 followers
  2. Alpe d’Huez – 7,157
  3. Chamonix – 6,360
  4. Val Thorens – 5,792
  5. Val d’Isère – 3,967
  6. La Plagne – 3,444
  7. Les Arcs (fr) – 3,222
  8. Morzine (en) – 3,201
  9. Les Gets – 2,769
  10. Morzine (fr) – 2,395
  11. Avoriaz (fr) – 2,366
  12. Les Menuires – 2,357
  13. La Clusaz  – 2,355
  14. Le Grand Bornand – 2,281
  15. Serre Chevalier (en) – 2,245
  16. Avoriaz (en) – 2,118
  17. Serre Chevalier (fr) – 2,089
  18. Ax3Domaines – 1,910
  19. Méribel – 1,840
  20. Tignes – 1,706
  21. Vars – 1,624
  22. Peyragudes – 1,616
  23. Les Contamines – 1,611
  24. La Tania – 1,605
  25. Les 2 Alpes – 1,484
  26. Pic du Midi – 1,446
  27. Aussois – 1,418
  28. Orcières – 1,336
  29. Piau – 1,322
  30. Cauterets – 1,294

Please note: these numbers were polled on the 2nd of December 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Nov ’14)

First of all, in acknowledgement of the snow fall yesterday, I’ve changed my header image. Yay, winter is coming! That should wake things up a bit on social media.

In the meantime, here’s a look back at what happened with French ski resorts on Twitter in October. Not a whole lot, it must be said. Average follower growth for the top 30 ticked up to just over 5%, from 4% in September. Better than on Facebook anyway.

La Plagne grew its followers fastest (+17%) and, hmmm, was also one of the biggest movers on Facebook earlier this autumn. What’s going on over there? Well, a contest for a start, to win… a keyring (but a cute one):

And, behind that, a new community manager, since a few months, and a mega new chairlift going in, appropriately called Colosses:

Also running hot (or rather cold) in October was Les 2 Alpes (+10%), which re-opened for skiing on its glacier:

Meribel meanwhile gained nearly 10% more followers as well, even though it only graced us with 5 tweets all month.

Here’s the list in full, as compiled on the 2nd of November:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 3,028 followers
  2. Portes du Soleil – 2,793
  3. Nouvelles Pyrénées – 2,708

Top 30 French ski resorts on Twitter:

  1. Megève – 8,292 followers
  2. Alpe d’Huez – 6,260
  3. Chamonix – 5,953
  4. Val Thorens – 5,184
  5. Val d’Isère – 3,595
  6. Morzine (en) – 3,029
  7. La Plagne – 3,019
  8. Les Arcs (fr) – 2,979
  9. Les Gets – 2,582
  10. Morzine (fr) – 2,256
  11. Les Menuires – 2,232
  12. La Clusaz  – 2,195
  13. Avoriaz (fr) – 2,169
  14. Le Grand Bornand – 2,168
  15. Serre Chevalier (en) – 2,164
  16. Avoriaz (en) – 2,169
  17. Serre Chevalier (fr) – 1,885
  18. Ax3Domaines – 1,752
  19. Méribel – 1,589
  20. Les Contamines – 1,534
  21. La Tania – 1,521
  22. Peyragudes – 1,511
  23. Tignes – 1,507
  24. Vars – 1,456
  25. Aussois – 1,358
  26. Pic du Midi – 1,319
  27. Les 2 Alpes – 1,272
  28. Orcières – 1,265
  29. Piau – 1,231
  30. Cauterets – 1,176

Please note: these numbers were polled on the 2nd of November 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook (1 Oct ’14)

With skiing possible in France as of this Saturday, thoughts are starting to turn towards winter: on social media and in my head, for sure, as I sit here at my desk.

Among the top 50 French ski resorts on Facebook, those that saw the most action are starting to talk – and picture – SNOW.

More specifically, the top three by fan growth in September all had something else in common:

La Plagne (+12%)…

Le Lioran (+3%)…

La Clusaz (+3%)…

La Clusaz lift building video

(no luck embedding the post so here’s a link: https://www.facebook.com/video.php?v=736997273042240 )

Yes, we love to see our resorts making improvements for our skiing pleasure.

Average fan growth for the whole top 50 in September was just 1%, down from 1.7% this time last year, so let it snow and let’s get some more buzz going!

Here’s the ranking in full, as recorded on 1 October 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,507 fans
  2. Nouvelles Pyrénées – 48,042
  3. Haute Maurienne Vanoise – 41,044
  4. Les 3 Vallées – 25,012
  5. Grand Massif – 12,598

Top 50 French ski resorts on Facebook

  1. Val Thorens – 162,912 fans
  2. Megève – 114,955
  3. Chamonix – 73,044
  4. Tignes – 55,762
  5. Les Menuires – 50,853
  6. Courchevel – 49,847
  7. La Clusaz – 49,419
  8. Les Arcs – 47,649
  9. Val d’Isère – 47,196
  10. Alpe d’Huez – 40,519
  11. Cauterets – 38,895
  12. Les 2 Alpes – 38,183
  13. La Plagne – 36,441
  14. Serre Chevalier – 31,031
  15. Le Grand Bornand – 29,399
  16. Avoriaz – 28,151
  17. Saint Lary – 27,956
  18. Vars – 25,060
  19. Méribel – 21,175
  20. La Norma – 17,470
  21. Orcières – 17,379
  22. Ax 3 Domaines – 17,106
  23. Les Gets – 16,925
  24. Le Dévoluy – 14,230
  25. Les Sept Laux – 13,138
  26. Lac Blanc – 13,113
  27. Les Contamines – 12,879
  28. Peyragudes – 12,809
  29. Châtel – 12,409
  30. Les Orres – 12,365
  31. Morzine – 11,923
  32. Montgenèvre – 10,632
  33. Aussois – 9,924
  34. Valloire – 9,861
  35. Grand Tourmalet – 9,604
  36. Piau-Engaly – 9,220
  37. Sainte Foy – 9,210
  38. Les Saisies – 8,617
  39. Le Lioran – 8,208
  40. Les Angles – 8,018
  41. Chamrousse – 7,077
  42. Gourette – 7,056
  43. Praloup – 6,403
  44. La Pierre St Martin – 6,270
  45. Le Corbier – 5,462
  46. Samoëns – 5,253
  47. Arêches Beaufort – 4,998
  48. Les Carroz – 4,950
  49. Metabief – 4,909
  50. Villard de Lans – 4,908

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 October.