Top French ski resorts on Facebook this season

Tignes, Val Thorens and Orelle are soldiering for another week and the Pic du Midi is still open too, but it’s raining at over 2,000m as I write this and most resorts are gearing up for summer already. Time to round up how the winter season went on social media for the top 50 French ski resorts on Facebook.

Winners and losers

So who posted the biggest gains in terms of fan growth this season among the top 50?

Saint Gervais (+156%) after it cleaned up its social media presence and merged the tourist office and lift company pages. Second was Valloire (+69%) which benefited from the JB effect after local hero Jean-Baptiste Grange was crowned slalom World Champion for the second time in a row. And third: Ax 3 Domaines, which hit the 30,000 fans milestone in March. Among the domains, the Grand Massif made good progress (+46%).

At the other end of the scale, Megève lost just under 7% of fans over the season, mostly after Facebook initiated a clean-up of inactive accounts in March.

A season of milestones

This was the season that the first European ski resort hit 200,000 Facebook fans and it was a French one: Val Thorens. Fresh from its success in being voted World’s Best Ski Resort for the second year in a row, Val Tho joins an elite band of North American resorts: Jackson HoleMammoth and Whistler / Blackcomb.

Other resorts hitting milestones this season included La Plagne (50k), Ax 3 Domaines and Saint Lary in the Pyrenees (30k), La Norma (20k), and several at 10k+ : Saint Gervais, Les Saisies, Piau-Engaly and Sainte Foy.

A successful printemps du ski?

This spring’s France Montagnes’ campaign, Le Printemps du Ski, or Skiing into Spring in English, was an attempt to fight back against the erosion of late season business in recent years, not helped by the Easter calendar and late French school holidays. How well did it go?

Well, one particularly active participant in the campaign, Saint François Longchamp, certainly seems to have benefited, at least on Facebook. It finished the season strongly, gaining 10% in March, 24% in April, and scoring nearly 58k views for this video:

Overall, though, the top 50 French ski resorts on Facebook grew their fans just 0.9% in April on average, down from 2.6% in April 2014.

A time to thank the fans

Finally, this is a good time for resorts to show their appreciation and thank their fans for their support over the season. Show them some love. Here’s what happens when you do (they appreciate it):

Ax 3 Domaines FB screenshot

Have a good relaxing inter-season everyone and here is the ranking in full, as recorded on 1 May 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 111,417 fans
  2. Nouvelles Pyrénées – 60,016
  3. Haute Maurienne Vanoise – 48,309
  4. Les 3 Vallées – 29,475
  5. Grand Massif – 19,181

Top 50 French ski resorts on Facebook

  1. Val Thorens – 202,553 fans
  2. Megève – 107,579
  3. Val d’Isère – 96,370
  4. Chamonix – 79,225
  5. Les Menuires – 73,393
  6. Tignes – 64,900
  7. La Clusaz – 62,851
  8. Les Arcs – 61,493
  9. Courchevel – 55,122
  10. La Plagne – 50,580
  11. Alpe d’Huez – 46,036
  12. Les 2 Alpes – 44,847
  13. Cauterets – 41,403
  14. Serre Chevalier – 39,977
  15. Le Grand Bornand – 37,708
  16. Avoriaz – 36,572
  17. Vars – 31,551
  18. Saint Lary – 30,797
  19. Ax 3 Domaines – 30,004
  20. Méribel – 29,134
  21. Les Gets – 24,775
  22. La Norma – 20,793
  23. Orcières – 19,267
  24. Saint François Longchamp – 18,235
  25. Valloire – 17,684
  26. Les Sept Laux – 15,366
  27. Le Dévoluy – 15,214
  28. Peyragudes – 15,179
  29. Lac Blanc – 14,207
  30. Les Orres – 13,911
  31. Châtel – 13,876
  32. Morzine – 13,587
  33. Les Contamines – 13,347
  34. Le Lioran – 12,117
  35. Montgenèvre – 12,010
  36. Grand Tourmalet – 11,960
  37. Saint Gervais – 11,598
  38. Les Saisies – 11,379
  39. Piau-Engaly – 11,379
  40. Sainte Foy – 10,741
  41. Aussois – 10,202
  42. Les Angles – 9,506
  43. La Pierre St Martin – 9,275
  44. Chamrousse – 9,059
  45. Isola 2000 – 8,594
  46. Val Cenis Vanoise – 8,251
  47. Gourette – 8,198
  48. Risoul – 7,996
  49. Praloup – 7,855
  50. Arêches-Beaufort – 7,612

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 May 2015.

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