Top 30 French ski resorts on Twitter (1 Feb ’15)

Welcome to winter, everyone! Here’s a random personal selection of tweets of the last few days of #snowmageddon:

All of this translated into average follower growth of a whopping 13% for the top 30 French ski resorts on Twitter in January, the same as last month.

At the top, Alpe d’Huez is just holding on to its newly acquired lead, but with Val Thorens in close pursuit.

Meantime, Méribel (+23%) jumped to 11th, from 16th, and 3 Valleys neighbour Courchevel (+36%) is close to breaking into the top 30, having only started tweeting less than six months ago.

Powder rules apply at the moment so I’ll keep this post short and sweet and just give you the latest ranking in full, as compiled on the 1st of February 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,481 followers
  2. Portes du Soleil – 3,647
  3. Nouvelles Pyrénées – 3,324

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 12,505 followers
  2. Val Thorens – 12,488
  3. Megève – 8,471
  4. Chamonix – 7,403
  5. Val d’Isère – 5,780
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 4,204
  8. Morzine (en) – 4,045
  9. Les Gets – 3,377
  10. Les Menuires – 2,962
  11. Méribel – 2,885
  12. Avoriaz (fr) – 2,869
  13. La Clusaz  – 2,799
  14. Avoriaz (en) – 2,788
  15. Morzine (fr) – 2,725
  16. Le Grand Bornand – 2,631
  17. Serre Chevalier (fr) – 2,533
  18. Serre Chevalier (en) – 2,401
  19. Vars – 2,257
  20. Tignes – 2,209
  21. Ax3Domaines – 2,207
  22. Les 2 Alpes – 2,124
  23. Peyragudes – 1,898
  24. La Tania – 1,781
  25. Les Contamines – 1,757
  26. Pic du Midi – 1,685
  27. Cauterets – 1,623
  28. Piau – 1,594
  29. Montgenèvre – 1,534
  30. Orcières – 1,521

Please note: these numbers were polled on the 1st of February 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

New year, new top French ski resorts on Twitter

Happy new year and welcome to a new leader among top French ski resorts on Twitter: Alpe d’Huez. This time last year it was ranked 19th by number of followers, with just over 1,000 of them. A year later, it is at over 9,000.

We’ve tracked this meteoric rise over the past year and just last month it grew its followers another 28%, taking top spot by number of followers, with tweets like these:

Val Thorens meanwhile has not sat still and attracted hordes of new followers (+45%) in December to reclaim 2nd spot, after it was voted World’s Best Ski Resort for the second year in a row and European Best Ski Resort 2015:

The leader for much of last year, Megève, has now dropped into third (+1%).

Méribel was the other big climber, adding 28% more followers, in the month in which its tourism director left rather suddenly and was replaced by an interim director.

Over the whole top 30, follower growth averaged an impressive 13%, up from 9% this time last year, despite a difficult start to the season.

Thank you all for following this blog over the past year and here are all the scores, as compiled on the 1st of January 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 4,369 followers
  2. Portes du Soleil – 3,280
  3. Nouvelles Pyrénées – 3,067

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 9,175 followers
  2. Val Thorens – 8,408
  3. Megève – 8,376
  4. Chamonix – 6,766
  5. Val d’Isère – 4,822
  6. La Plagne – 4,206
  7. Les Arcs (fr) – 3,725
  8. Morzine (en) – 3,648
  9. Les Gets – 3,083
  10. Les Menuires – 2,671
  11. Avoriaz (fr) – 2,634
  12. Morzine (fr) – 2,562
  13. La Clusaz  – 2,551
  14. Avoriaz (en) – 2,118
  15. Le Grand Bornand – 2,402
  16. Méribel – 2,348
  17. Serre Chevalier (en) – 2,337
  18. Serre Chevalier (fr) – 2,305
  19. Ax3Domaines – 1,910
  20. Tignes – 1,960
  21. Vars – 1,927
  22. Les 2 Alpes – 1,811
  23. Peyragudes – 1,746
  24. La Tania – 1,704
  25. Les Contamines – 1,683
  26. Pic du Midi – 1,550
  27. Aussois – 1,464
  28. Piau – 1,456
  29. Cauterets – 1,435
  30. Orcières – 1,336

Please note: these numbers were polled on the 1st of January 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Dec ’14)

Yep, I think it’s clear from this month’s analysis that fresh snow = more social media engagement for ski resorts.

Just take a look at which top 30 French resorts grew followers most in November and their top tweets for the month:

Les 2 Alpes (+17%)…

and Meribel (+16%)…

Then there’s Alpe d’Huez (+14%), whose most engaging tweet cleverly managed to combine both skiing and the Tour de France:

In fact that was the most RT’d tweet originating in France on that day about anything, according to TopRT.com. 

La Plagne (also +14%) gained another place this month and now ranks 6th by total followers.

Meanwhile Megève dropped followers for the eighth month in a row, presumably still spilling some of the ones it gained when it ran a Twitter card promotion last February.

Average follower growth for the top 30 French ski resorts on Twitter rose to 8.6% in November (from 5% in October).

So, without further ado, here’s the ranking in full, as compiled on the 2nd of December:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 3,404 followers
  2. Portes du Soleil – 2,993
  3. Nouvelles Pyrénées – 2,860

Top 30 French ski resorts on Twitter:

  1. Megève – 8,285 followers
  2. Alpe d’Huez – 7,157
  3. Chamonix – 6,360
  4. Val Thorens – 5,792
  5. Val d’Isère – 3,967
  6. La Plagne – 3,444
  7. Les Arcs (fr) – 3,222
  8. Morzine (en) – 3,201
  9. Les Gets – 2,769
  10. Morzine (fr) – 2,395
  11. Avoriaz (fr) – 2,366
  12. Les Menuires – 2,357
  13. La Clusaz  – 2,355
  14. Le Grand Bornand – 2,281
  15. Serre Chevalier (en) – 2,245
  16. Avoriaz (en) – 2,118
  17. Serre Chevalier (fr) – 2,089
  18. Ax3Domaines – 1,910
  19. Méribel – 1,840
  20. Tignes – 1,706
  21. Vars – 1,624
  22. Peyragudes – 1,616
  23. Les Contamines – 1,611
  24. La Tania – 1,605
  25. Les 2 Alpes – 1,484
  26. Pic du Midi – 1,446
  27. Aussois – 1,418
  28. Orcières – 1,336
  29. Piau – 1,322
  30. Cauterets – 1,294

Please note: these numbers were polled on the 2nd of December 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (2 Nov ’14)

First of all, in acknowledgement of the snow fall yesterday, I’ve changed my header image. Yay, winter is coming! That should wake things up a bit on social media.

In the meantime, here’s a look back at what happened with French ski resorts on Twitter in October. Not a whole lot, it must be said. Average follower growth for the top 30 ticked up to just over 5%, from 4% in September. Better than on Facebook anyway.

La Plagne grew its followers fastest (+17%) and, hmmm, was also one of the biggest movers on Facebook earlier this autumn. What’s going on over there? Well, a contest for a start, to win… a keyring (but a cute one):

And, behind that, a new community manager, since a few months, and a mega new chairlift going in, appropriately called Colosses:

Also running hot (or rather cold) in October was Les 2 Alpes (+10%), which re-opened for skiing on its glacier:

Meribel meanwhile gained nearly 10% more followers as well, even though it only graced us with 5 tweets all month.

Here’s the list in full, as compiled on the 2nd of November:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 3,028 followers
  2. Portes du Soleil – 2,793
  3. Nouvelles Pyrénées – 2,708

Top 30 French ski resorts on Twitter:

  1. Megève – 8,292 followers
  2. Alpe d’Huez – 6,260
  3. Chamonix – 5,953
  4. Val Thorens – 5,184
  5. Val d’Isère – 3,595
  6. Morzine (en) – 3,029
  7. La Plagne – 3,019
  8. Les Arcs (fr) – 2,979
  9. Les Gets – 2,582
  10. Morzine (fr) – 2,256
  11. Les Menuires – 2,232
  12. La Clusaz  – 2,195
  13. Avoriaz (fr) – 2,169
  14. Le Grand Bornand – 2,168
  15. Serre Chevalier (en) – 2,164
  16. Avoriaz (en) – 2,169
  17. Serre Chevalier (fr) – 1,885
  18. Ax3Domaines – 1,752
  19. Méribel – 1,589
  20. Les Contamines – 1,534
  21. La Tania – 1,521
  22. Peyragudes – 1,511
  23. Tignes – 1,507
  24. Vars – 1,456
  25. Aussois – 1,358
  26. Pic du Midi – 1,319
  27. Les 2 Alpes – 1,272
  28. Orcières – 1,265
  29. Piau – 1,231
  30. Cauterets – 1,176

Please note: these numbers were polled on the 2nd of November 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (2 Nov ’14)

What a difference a bit of the white stuff makes! Or the lack of it, in this case…

Two years ago, we had a couple of decent dumps of snow in Octobber and social media were fairly buzzing with #winteriscoming excitement. The top 50 French ski resorts on Facebook grew their fans over 6% in October 2012. This time last year, we had less and fan growth fell to 3%. This October, so far nothing special and only the glacier skiing resorts, Tignes and Les 2 Alpes, could open. Fan growth was just 1.9%.

Pending the peuf, resorts are having to make all their own running and a few are.

Pace-setters this month were La Clusaz (+9%), Serre Chevalier (+8%) and Méribel (+6%).

La Clusaz ran a competition again:

Serre Chevalier anticipated snow and promised a late November opening if possible:

…and Meribel gave fans a glimpse of what is to come:

Outside the top 50 but worth a mention is Flaine, up 11% in October since it started its #Selflaine campaign:

So get snow-dancing and hopefully we’ll see the numbers – and the snow depths – tick up in November.

Here’s the ranking in full, as recorded on 2 November 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,906 fans
  2. Nouvelles Pyrénées – 48,224
  3. Haute Maurienne Vanoise – 41,250
  4. Les 3 Vallées – 25,838
  5. Grand Massif – 12,833

Top 50 French ski resorts on Facebook

  1. Val Thorens – 165,029 fans
  2. Megève – 114,978
  3. Chamonix – 75,219
  4. Tignes – 56,908
  5. La Clusaz – 53,992
  6. Les Menuires – 51,472
  7. Courchevel – 50,435
  8. Les Arcs – 48,456
  9. Val d’Isère – 48,141
  10. Alpe d’Huez – 41,353
  11. Les 2 Alpes – 39,354
  12. Cauterets – 39,122
  13. La Plagne – 38,377
  14. Serre Chevalier – 33,393
  15. Le Grand Bornand – 30,466
  16. Avoriaz – 29,267
  17. Saint Lary – 28,074
  18. Vars – 25,243
  19. Méribel – 22,385
  20. La Norma – 17,537
  21. Orcières – 17,511
  22. Les Gets – 17,301
  23. Ax 3 Domaines – 17,233
  24. Le Dévoluy – 14,277
  25. Les Sept Laux – 13,322
  26. Lac Blanc – 13,261
  27. Les Contamines – 13,045
  28. Peyragudes – 12,947
  29. Châtel – 12,500
  30. Les Orres – 12,477
  31. Morzine – 12,080
  32. Montgenèvre – 10,769
  33. Valloire – 10,051
  34. Aussois – 9,975
  35. Grand Tourmalet – 9,696
  36. Piau-Engaly – 9,346
  37. Sainte Foy – 9,243
  38. Les Saisies – 8,928
  39. Le Lioran – 8,364
  40. Les Angles – 8,097
  41. Chamrousse – 7,205
  42. Gourette – 7,086
  43. Praloup – 6,461
  44. La Pierre St Martin – 6,398
  45. Le Corbier – 5,508
  46. Samoëns – 5,377
  47. Les Carroz – 5,086
  48. Valmorel – 4,998
  49. Arêches Beaufort – 4,996
  50. Luz Ardiden – 4,971

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 2 November.

Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter this season

As French ski resorts tot up their skier days this past winter, I can already report that in one measure, at least, performance has been exceptionally healthy.

The top 30 French ski resorts on Twitter saw a 66% increase in followers this winter on average (1 December-1 May), compared to +36% for the top 50 on Facebook.

Here are the five who grew their follower base the most:

  1. Megève (+574%)
  2. Alpe d’Huez (+222%)
  3. Méribel (+109%)
  4. Avoriaz (+79%)
  5. Les Gets (+66%)

Of these, Megève ran a Twitter card campaign in February that saw it quadruple its followers in the space of a month. A few have since been drifting away (followers were down 2% in April).

Alpe d’Huez, meanwhile, has achieved its growth organically, since it set up a new team of community managers at the start of the season. It has been getting monster RTs recently for cycling-related tweets as the biking season gets underway:

Other random facts:

  • Pyrenees resorts were among the most dynamic with 5 among the top 12 biggest gainers, led by Cauterets (+65%)
  • Outside the top 30, Saint Gervais (+377%, rank 65) and Samoëns (+293%, rank 57) have made great strides
  • 11 French resorts now have 2,000+ followers, up from just 1 – Val Thorens – a year ago (official accounts only, in French and/or English)
  • 25 have at least 1,000 followers, up from just 11 this time last year
  • 2 resorts have English-language accounts in the top 10, both ranked higher than their French language accounts: Serre Chevalier and Morzine

Looking just at this April, average follower growth for the top 30 Twitter dropped to 3.1%, from 6.1% in March.

Here is the latest ranking in full, as compiled on the 1st of May:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,666 followers
  2. Portes du Soleil – 2,358
  3. Nouvelles Pyrénées – 2,274

Top 30 French ski resorts on Twitter:

  1. Megève – 8,620 followers
  2. Val Thorens – 4,573
  3. Chamonix – 4,414
  4. Val d’Isère – 3,060
  5. Alpe d’Huez – 2,862
  6. Morzine (en) – 2,591
  7. Les Arcs (fr) – 2,582
  8. La Plagne – 2,299
  9. Serre Chevalier (en) – 2,053
  10. Les Menuires – 2,014
  11. Les Gets – 2,008
  12. Le Grand Bornand – 1,892
  13. La Clusaz  – 1,879
  14. Morzine (fr) – 1,852
  15. Avoriaz – 1,805
  16. Ax3Domaines – 1,634
  17. Serre Chevalier (fr) – 1,591
  18. Les Contamines – 1,389
  19. La Tania – 1,337
  20. Aussois – 1,239
  21. Vars – 1,212
  22. Méribel – 1,151
  23. Tignes – 1,121
  24. Orcières 1850 – 1,080
  25. Peyragudes – 1,045
  26. Piau – 954
  27. Pic du Midi – 946
  28. Montgenèvre – 931
  29. Cauterets – 839
  30. Gourette – 818

Please note: these numbers were polled on the 1st of May 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.