Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

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Top 30 French ski resorts on Twitter (1 July ’14)

French ski resorts are still adding followers faster on Twitter than on Facebook. The top 30 on Twitter averaged 3.5% follower growth in June, compared to 1.1% fan growth for the top 50 on Facebook.

Chamonix (+7%) and Alpe d’Huez (+10%) both feature once again among the most active, adding 300-odd followers in June.

Chamonix boosted its numbers by running a contest…

…and Alpe d’Huez continues to play on its legendary status in the cycling world…

Meanwhile Les 2 Alpes (+11%) was building the buzz for its summer skiing season:

Notably, four of the top 10 growing fastest in June were Pyrenees resorts: Peyragudes (+17%), Cauterets (+6%), Piau (+5%) and Pic du Midi (+5%). Coincidence? Not entirely: all of them also benefit from the communications efforts of N’PY, which represents all those resorts and has been fairly busy, averaging nearly five tweets a day.

Here is the ranking in full, as compiled on the 1st of July:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,745 followers
  2. Portes du Soleil – 2,454
  3. Nouvelles Pyrénées – 2,380

Top 30 French ski resorts on Twitter:

  1. Megève – 8,417 followers
  2. Chamonix – 4,903
  3. Val Thorens – 4,644
  4. Alpe d’Huez – 3,489
  5. Val d’Isère – 3,152
  6. Morzine (en) – 2,704
  7. Les Arcs (fr) – 2,649
  8. La Plagne – 2,351
  9. Les Gets – 2,154
  10. Serre Chevalier (en) – 2,084
  11. Les Menuires – 2,069
  12. Le Grand Bornand – 1,971
  13. La Clusaz  – 1,971
  14. Morzine (fr) – 1,949
  15. Avoriaz – 1,857
  16. Serre Chevalier (fr) – 1,666
  17. Ax3Domaines – 1,660
  18. Les Contamines – 1,438
  19. La Tania – 1,381
  20. Peyragudes – 1,261
  21. Vars – 1,257
  22. Aussois – 1,255
  23. Méribel – 1,231
  24. Tignes – 1,215
  25. Orcières 1850 – 1,130
  26. Pic du Midi – 1,047
  27. Piau – 1,027
  28. Montgenèvre – 974
  29. Cauterets – 932
  30. Les 2 Alpes – 922

Please note: these numbers were polled on the 1st of July 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (on 3 April ’13)

Over on Twitter, top action came from two French resorts holding freestyle events in March. The X Games was of course the big one, and Tignes PR Girls were busy birds, tweeting regularly and attracting more than 40% more followers over the month.

Not to be overlooked though is Vars (+12.5%), which held the first ever Vars Tournament  right after the X Games, attracting top riders. There was plenty of buzz on Twitter, fuelled by Vars itself which tweeted frequent updates on the results.

Vars Tournament 2

It sure looks like Twitter is a good channel for resorts to engage with their freestyle rider communities.

Chamonix, Peyragudes and Piau in the top 30 also saw 10%+ follower growth in March and Meribel continues to climb rapidly, up another 31% this past month to over 170 followers since it launched its account in February.

Here’s the full list:

Top 3 French ski domains on Twitter:

  1. Nouvelles Pyrénées – 1,138 followers
  2. Portes du Soleil – 1,121
  3. Massif du Sancy – 777

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 2,276 followers
  2. Les Arcs (fr) – 1,807
  3. Val d’Isère – 1,438
  4. Serre Chevalier (en) – 1,433
  5. Les Menuires – 1,365
  6. Morzine (en) – 1,301
  7. Chamonix – 1,275
  8. La Plagne – 1,230
  9. Le Grand Bornand – 1,016
  10. Megève – 922
  11. Morzine (fr) – 921
  12. La Clusaz  – 899
  13. Aussois – 857
  14. La Tania – 848
  15. Serre Chevalier (fr) – 731
  16. Les Gets – 707
  17. La Chapelle d’Abondance – 694
  18. Avoriaz – 664
  19. Vars – 583
  20. Orcières 1850 – 564
  21. Le Dévoluy – 503
  22. Les Contamines – 475
  23. Vallée Louron – 472
  24. Les Sept Laux – 470
  25. Montgenèvre – 450
  26. Peyragudes – 442
  27. Les Arcs (en) – 430
  28. Lac Blanc – 407
  29. Piau – 385
  30. Gourette – 366

Please note: these numbers were polled on the 3rd of April. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (on 1 March ’13)

Top news this past month is that Méribel launched its official Twitter account on 7 February and has shot up to 130-odd followers already and over 250 tweets, including much useful tweeting on the women’s FIS World Cup alpine events there on the last weekend of February.

Overall for the top 30, the average follower growth rate slowed slightly in February to just over 7%.

A handful of resorts in the top 30 grew their followers more than 10%: Chamonix, Megève, Montgenèvre, Peyragudes and Piau . The top two French domains on Twitter – Nouvelles Pyrénées and Portes du Soleil – both did too, and have now passed the 1,000 followers milestone.

Here’s the full ranking:

Top 3 French ski domains on Twitter:

  1. Nouvelles Pyrénées – 1,078 followers
  2. Portes du Soleil – 1,022
  3. Massif du Sancy – 741

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 2,161 followers
  2. Les Arcs (fr) – 1,772
  3. Val d’Isère – 1,385
  4. Serre Chevalier (en) – 1,371
  5. Les Menuires – 1,327
  6. Morzine (en) – 1,244
  7. La Plagne – 1,154
  8. Chamonix – 1,150
  9. Le Grand Bornand – 963
  10. Megève – 879
  11. Morzine (fr) – 872
  12. La Clusaz  – 843
  13. Aussois – 835
  14. La Tania – 828
  15. Serre Chevalier (fr) – 673
  16. La Chapelle d’Abondance – 671
  17. Les Gets – 667
  18. Avoriaz – 618
  19. Orcières 1850 – 535
  20. Vars – 518
  21. Le Dévoluy – 475
  22. Les Sept Laux – 467
  23. Vallée Louron – 463
  24. Les Contamines – 441
  25. Les Arcs (en) – 431
  26. Montgenèvre – 425
  27. Peyragudes – 398
  28. Lac Blanc – 397
  29. Piau – 350
  30. Peisey Vallandry – 343

Please note: these numbers were polled on the 1st of March. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Linked resorts/domains are ranked separately.