Top French ski resorts on Facebook this season

Tignes, Val Thorens and Orelle are soldiering for another week and the Pic du Midi is still open too, but it’s raining at over 2,000m as I write this and most resorts are gearing up for summer already. Time to round up how the winter season went on social media for the top 50 French ski resorts on Facebook.

Winners and losers

So who posted the biggest gains in terms of fan growth this season among the top 50?

Saint Gervais (+156%) after it cleaned up its social media presence and merged the tourist office and lift company pages. Second was Valloire (+69%) which benefited from the JB effect after local hero Jean-Baptiste Grange was crowned slalom World Champion for the second time in a row. And third: Ax 3 Domaines, which hit the 30,000 fans milestone in March. Among the domains, the Grand Massif made good progress (+46%).

At the other end of the scale, Megève lost just under 7% of fans over the season, mostly after Facebook initiated a clean-up of inactive accounts in March.

A season of milestones

This was the season that the first European ski resort hit 200,000 Facebook fans and it was a French one: Val Thorens. Fresh from its success in being voted World’s Best Ski Resort for the second year in a row, Val Tho joins an elite band of North American resorts: Jackson HoleMammoth and Whistler / Blackcomb.

Other resorts hitting milestones this season included La Plagne (50k), Ax 3 Domaines and Saint Lary in the Pyrenees (30k), La Norma (20k), and several at 10k+ : Saint Gervais, Les Saisies, Piau-Engaly and Sainte Foy.

A successful printemps du ski?

This spring’s France Montagnes’ campaign, Le Printemps du Ski, or Skiing into Spring in English, was an attempt to fight back against the erosion of late season business in recent years, not helped by the Easter calendar and late French school holidays. How well did it go?

Well, one particularly active participant in the campaign, Saint François Longchamp, certainly seems to have benefited, at least on Facebook. It finished the season strongly, gaining 10% in March, 24% in April, and scoring nearly 58k views for this video:

Overall, though, the top 50 French ski resorts on Facebook grew their fans just 0.9% in April on average, down from 2.6% in April 2014.

A time to thank the fans

Finally, this is a good time for resorts to show their appreciation and thank their fans for their support over the season. Show them some love. Here’s what happens when you do (they appreciate it):

Ax 3 Domaines FB screenshot

Have a good relaxing inter-season everyone and here is the ranking in full, as recorded on 1 May 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 111,417 fans
  2. Nouvelles Pyrénées – 60,016
  3. Haute Maurienne Vanoise – 48,309
  4. Les 3 Vallées – 29,475
  5. Grand Massif – 19,181

Top 50 French ski resorts on Facebook

  1. Val Thorens – 202,553 fans
  2. Megève – 107,579
  3. Val d’Isère – 96,370
  4. Chamonix – 79,225
  5. Les Menuires – 73,393
  6. Tignes – 64,900
  7. La Clusaz – 62,851
  8. Les Arcs – 61,493
  9. Courchevel – 55,122
  10. La Plagne – 50,580
  11. Alpe d’Huez – 46,036
  12. Les 2 Alpes – 44,847
  13. Cauterets – 41,403
  14. Serre Chevalier – 39,977
  15. Le Grand Bornand – 37,708
  16. Avoriaz – 36,572
  17. Vars – 31,551
  18. Saint Lary – 30,797
  19. Ax 3 Domaines – 30,004
  20. Méribel – 29,134
  21. Les Gets – 24,775
  22. La Norma – 20,793
  23. Orcières – 19,267
  24. Saint François Longchamp – 18,235
  25. Valloire – 17,684
  26. Les Sept Laux – 15,366
  27. Le Dévoluy – 15,214
  28. Peyragudes – 15,179
  29. Lac Blanc – 14,207
  30. Les Orres – 13,911
  31. Châtel – 13,876
  32. Morzine – 13,587
  33. Les Contamines – 13,347
  34. Le Lioran – 12,117
  35. Montgenèvre – 12,010
  36. Grand Tourmalet – 11,960
  37. Saint Gervais – 11,598
  38. Les Saisies – 11,379
  39. Piau-Engaly – 11,379
  40. Sainte Foy – 10,741
  41. Aussois – 10,202
  42. Les Angles – 9,506
  43. La Pierre St Martin – 9,275
  44. Chamrousse – 9,059
  45. Isola 2000 – 8,594
  46. Val Cenis Vanoise – 8,251
  47. Gourette – 8,198
  48. Risoul – 7,996
  49. Praloup – 7,855
  50. Arêches-Beaufort – 7,612

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 May 2015.

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Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (1 July ’14)

French ski resorts are still adding followers faster on Twitter than on Facebook. The top 30 on Twitter averaged 3.5% follower growth in June, compared to 1.1% fan growth for the top 50 on Facebook.

Chamonix (+7%) and Alpe d’Huez (+10%) both feature once again among the most active, adding 300-odd followers in June.

Chamonix boosted its numbers by running a contest…

…and Alpe d’Huez continues to play on its legendary status in the cycling world…

Meanwhile Les 2 Alpes (+11%) was building the buzz for its summer skiing season:

Notably, four of the top 10 growing fastest in June were Pyrenees resorts: Peyragudes (+17%), Cauterets (+6%), Piau (+5%) and Pic du Midi (+5%). Coincidence? Not entirely: all of them also benefit from the communications efforts of N’PY, which represents all those resorts and has been fairly busy, averaging nearly five tweets a day.

Here is the ranking in full, as compiled on the 1st of July:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,745 followers
  2. Portes du Soleil – 2,454
  3. Nouvelles Pyrénées – 2,380

Top 30 French ski resorts on Twitter:

  1. Megève – 8,417 followers
  2. Chamonix – 4,903
  3. Val Thorens – 4,644
  4. Alpe d’Huez – 3,489
  5. Val d’Isère – 3,152
  6. Morzine (en) – 2,704
  7. Les Arcs (fr) – 2,649
  8. La Plagne – 2,351
  9. Les Gets – 2,154
  10. Serre Chevalier (en) – 2,084
  11. Les Menuires – 2,069
  12. Le Grand Bornand – 1,971
  13. La Clusaz  – 1,971
  14. Morzine (fr) – 1,949
  15. Avoriaz – 1,857
  16. Serre Chevalier (fr) – 1,666
  17. Ax3Domaines – 1,660
  18. Les Contamines – 1,438
  19. La Tania – 1,381
  20. Peyragudes – 1,261
  21. Vars – 1,257
  22. Aussois – 1,255
  23. Méribel – 1,231
  24. Tignes – 1,215
  25. Orcières 1850 – 1,130
  26. Pic du Midi – 1,047
  27. Piau – 1,027
  28. Montgenèvre – 974
  29. Cauterets – 932
  30. Les 2 Alpes – 922

Please note: these numbers were polled on the 1st of July 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (on 1 December ’13)

Twitter is clearly a good place to talk about snow and early season opening: the five French resorts that added the most followers in November were all ones that opened early.

Les Angles (+21.3%) and Piau (+18.9%) in the Pyrenees grew the fastest among those in the top 30, followed by Val Thorens (+18.7%), Tignes (+16.9%) and Alpe d’Huez (+16.4%).

Among their most engaging tweets were:

Once again, it’s quite simple really: just show us the snow!

Average follower growth for all the top 30 French ski resorts on Twitter rose to 10.3%, from 6.6% in November.

Here is the ranking in full on the 1st of December:

Top 3 French ski domains on Twitter:

  1. Portes du Soleil – 1,672 followers
  2. Les 3 Vallées – 1,623
  3. Nouvelles Pyrénées – 1,600

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 3,326 followers
  2. Chamonix – 3,109
  3. Val d’Isère – 2,213
  4. Les Arcs (fr) – 2,155
  5. Morzine (en) – 1,947
  6. Serre Chevalier (en) – 1,748
  7. Les Menuires – 1,668
  8. La Plagne – 1,625
  9. Ax3Domaines – 1,411
  10. Morzine (fr) – 1,410
  11. Le Grand Bornand – 1,396
  12. La Clusaz  – 1,323
  13. Megève – 1,279
  14. Les Gets – 1,208
  15. Serre Chevalier (fr) – 1,153
  16. La Tania – 1,129
  17. Aussois – 1,093
  18. Avoriaz – 1,009
  19. Alpe d’Huez – 889
  20. Les Contamines – 888
  21. Vars – 852
  22. Orcières 1850 – 851
  23. Tignes – 741
  24. La Chapelle d’Abondance – 702
  25. Montgenèvre – 683
  26. Peyragudes – 666
  27. Piau – 662
  28. Le Dévoluy – 619
  29. Pic du Midi – 599
  30. Les Angles – 575

Please note: these numbers were polled on the 1st of December. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (on 1 September ’13)

Over on Twitter, average follower growth for the top 30 French ski resorts remains healthy at 4.1% in August, down slightly from 4.7% in July.

Two resorts in the top 30 managed double-digit growth this past month: Tignes (+11.7%) and Chamonix (+10.4%).

At this rate, Chamonix could overtake Val Thorens as the French ski resort with the most followers on Twitter sometime in September. This month, the Ultra Trail du Mont Blanc was in town and on the social media airwaves but I doubt whether trail is really going to dethrone alpinism in this mountaineering mecca:

Images of lofty peaks and climbing routes are a staple of Chamonix’s twitter timeline and this one got more retweets than most:

Meanwhile Tignes continues to position itself as a buzzing place to be in the summer with all sorts of weird and wacky activities centred around the lake (blobjump or flyboard, anyone?) and a dizzying highdiving competition:

Others in the top 30 growing their followers 6% or more in August were: Piau (+9%), Les Contamines (+8%), Montgenèvre (+6.7%) and Les Gets (+6.2%),

Here’s the full ranking by total followers:

Top 3 French ski domains on Twitter:

  1. Portes du Soleil – 1,379 followers
  2. Nouvelles Pyrénées – 1,297
  3. Les 3 Vallées – 1,046

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 2,454 followers
  2. Chamonix – 2,330
  3. Les Arcs (fr) – 1,915
  4. Val d’Isère – 1,727
  5. Morzine (en) – 1,637
  6. Serre Chevalier (en) – 1,589
  7. Les Menuires – 1,501
  8. La Plagne – 1,366
  9. Ax3Domaines – 1,263
  10. Le Grand Bornand – 1,199
  11. Morzine (fr) – 1,156
  12. Megève – 1,146
  13. La Clusaz  – 1,075
  14. Aussois – 953
  15. La Tania – 943
  16. Serre Chevalier (fr) – 940
  17. Les Gets – 932
  18. Avoriaz – 819
  19. Vars – 715
  20. Orcières 1850 – 707
  21. La Chapelle d’Abondance – 694
  22. Les Contamines – 663
  23. Alpe d’Huez – 640
  24. Le Dévoluy – 571
  25. Montgenèvre – 542
  26. Peyragudes – 530
  27. Les Sept Laux – 499
  28. Lac Blanc – 478
  29. Piau – 474
  30. Tignes – 474

Please note: these numbers were polled on the 1st of September. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (on 3 April ’13)

Over on Twitter, top action came from two French resorts holding freestyle events in March. The X Games was of course the big one, and Tignes PR Girls were busy birds, tweeting regularly and attracting more than 40% more followers over the month.

Not to be overlooked though is Vars (+12.5%), which held the first ever Vars Tournament  right after the X Games, attracting top riders. There was plenty of buzz on Twitter, fuelled by Vars itself which tweeted frequent updates on the results.

Vars Tournament 2

It sure looks like Twitter is a good channel for resorts to engage with their freestyle rider communities.

Chamonix, Peyragudes and Piau in the top 30 also saw 10%+ follower growth in March and Meribel continues to climb rapidly, up another 31% this past month to over 170 followers since it launched its account in February.

Here’s the full list:

Top 3 French ski domains on Twitter:

  1. Nouvelles Pyrénées – 1,138 followers
  2. Portes du Soleil – 1,121
  3. Massif du Sancy – 777

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 2,276 followers
  2. Les Arcs (fr) – 1,807
  3. Val d’Isère – 1,438
  4. Serre Chevalier (en) – 1,433
  5. Les Menuires – 1,365
  6. Morzine (en) – 1,301
  7. Chamonix – 1,275
  8. La Plagne – 1,230
  9. Le Grand Bornand – 1,016
  10. Megève – 922
  11. Morzine (fr) – 921
  12. La Clusaz  – 899
  13. Aussois – 857
  14. La Tania – 848
  15. Serre Chevalier (fr) – 731
  16. Les Gets – 707
  17. La Chapelle d’Abondance – 694
  18. Avoriaz – 664
  19. Vars – 583
  20. Orcières 1850 – 564
  21. Le Dévoluy – 503
  22. Les Contamines – 475
  23. Vallée Louron – 472
  24. Les Sept Laux – 470
  25. Montgenèvre – 450
  26. Peyragudes – 442
  27. Les Arcs (en) – 430
  28. Lac Blanc – 407
  29. Piau – 385
  30. Gourette – 366

Please note: these numbers were polled on the 3rd of April. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (on 1 March ’13)

Top news this past month is that Méribel launched its official Twitter account on 7 February and has shot up to 130-odd followers already and over 250 tweets, including much useful tweeting on the women’s FIS World Cup alpine events there on the last weekend of February.

Overall for the top 30, the average follower growth rate slowed slightly in February to just over 7%.

A handful of resorts in the top 30 grew their followers more than 10%: Chamonix, Megève, Montgenèvre, Peyragudes and Piau . The top two French domains on Twitter – Nouvelles Pyrénées and Portes du Soleil – both did too, and have now passed the 1,000 followers milestone.

Here’s the full ranking:

Top 3 French ski domains on Twitter:

  1. Nouvelles Pyrénées – 1,078 followers
  2. Portes du Soleil – 1,022
  3. Massif du Sancy – 741

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 2,161 followers
  2. Les Arcs (fr) – 1,772
  3. Val d’Isère – 1,385
  4. Serre Chevalier (en) – 1,371
  5. Les Menuires – 1,327
  6. Morzine (en) – 1,244
  7. La Plagne – 1,154
  8. Chamonix – 1,150
  9. Le Grand Bornand – 963
  10. Megève – 879
  11. Morzine (fr) – 872
  12. La Clusaz  – 843
  13. Aussois – 835
  14. La Tania – 828
  15. Serre Chevalier (fr) – 673
  16. La Chapelle d’Abondance – 671
  17. Les Gets – 667
  18. Avoriaz – 618
  19. Orcières 1850 – 535
  20. Vars – 518
  21. Le Dévoluy – 475
  22. Les Sept Laux – 467
  23. Vallée Louron – 463
  24. Les Contamines – 441
  25. Les Arcs (en) – 431
  26. Montgenèvre – 425
  27. Peyragudes – 398
  28. Lac Blanc – 397
  29. Piau – 350
  30. Peisey Vallandry – 343

Please note: these numbers were polled on the 1st of March. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Linked resorts/domains are ranked separately.