Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

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Top 30 French ski resorts on Twitter (4 August ’14)

If it rains, it snows… somewhere, at least. The two biggest movers in the top 30 French ski resorts on Twitter this past month took advantage of this fact and their most engaging tweets this past month were about… snow. In July.

Here are Alpe d’Huez (+14%) and Les 2 Alpes (+13%) celebrating winter conditions in summer:

Over in the Pyrenees, Cauterets (+8%) enjoyed some national media attention as it simultaneously welcomed bouquetins and Ségolène Royal, the French ecology, sustainable development and energy minister:

On average, the top 30 French ski resorts on Twitter grew their followers 3.8% in July, which is better than on Facebook, but down from the 4.7% growth achieve in July last year.

Here is the ranking in full, as compiled on the 4th of August:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,757 followers
  2. Portes du Soleil – 2,492
  3. Nouvelles Pyrénées – 2,440

Top 30 French ski resorts on Twitter:

  1. Megève – 8,372 followers
  2. Chamonix – 5,153
  3. Val Thorens – 4,725
  4. Alpe d’Huez – 3,959
  5. Val d’Isère – 3,221
  6. Morzine (en) – 2,759
  7. Les Arcs (fr) – 2,675
  8. La Plagne – 2,394
  9. Les Gets – 2,274
  10. Les Menuires – 2,093
  11. Serre Chevalier (en) – 2,091
  12. La Clusaz  – 2,024
  13. Morzine (fr) – 2,022
  14. Le Grand Bornand – 2,018
  15. Avoriaz – 1,903
  16. Serre Chevalier (fr) – 1,727
  17. Ax3Domaines – 1,676
  18. Les Contamines – 1,453
  19. La Tania – 1,398
  20. Peyragudes – 1,315
  21. Vars – 1,313
  22. Méribel – 1,294
  23. Aussois – 1,281
  24. Tignes – 1,281
  25. Orcières 1850 – 1,170
  26. Piau – 1,098
  27. Pic du Midi – 1,092
  28. Les 2 Alpes – 1,029
  29. Montgenèvre – 1,013
  30. Cauterets – 1,006

Please note: these numbers were polled on the 4th of August 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (1 July ’14)

French ski resorts are still adding followers faster on Twitter than on Facebook. The top 30 on Twitter averaged 3.5% follower growth in June, compared to 1.1% fan growth for the top 50 on Facebook.

Chamonix (+7%) and Alpe d’Huez (+10%) both feature once again among the most active, adding 300-odd followers in June.

Chamonix boosted its numbers by running a contest…

…and Alpe d’Huez continues to play on its legendary status in the cycling world…

Meanwhile Les 2 Alpes (+11%) was building the buzz for its summer skiing season:

Notably, four of the top 10 growing fastest in June were Pyrenees resorts: Peyragudes (+17%), Cauterets (+6%), Piau (+5%) and Pic du Midi (+5%). Coincidence? Not entirely: all of them also benefit from the communications efforts of N’PY, which represents all those resorts and has been fairly busy, averaging nearly five tweets a day.

Here is the ranking in full, as compiled on the 1st of July:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,745 followers
  2. Portes du Soleil – 2,454
  3. Nouvelles Pyrénées – 2,380

Top 30 French ski resorts on Twitter:

  1. Megève – 8,417 followers
  2. Chamonix – 4,903
  3. Val Thorens – 4,644
  4. Alpe d’Huez – 3,489
  5. Val d’Isère – 3,152
  6. Morzine (en) – 2,704
  7. Les Arcs (fr) – 2,649
  8. La Plagne – 2,351
  9. Les Gets – 2,154
  10. Serre Chevalier (en) – 2,084
  11. Les Menuires – 2,069
  12. Le Grand Bornand – 1,971
  13. La Clusaz  – 1,971
  14. Morzine (fr) – 1,949
  15. Avoriaz – 1,857
  16. Serre Chevalier (fr) – 1,666
  17. Ax3Domaines – 1,660
  18. Les Contamines – 1,438
  19. La Tania – 1,381
  20. Peyragudes – 1,261
  21. Vars – 1,257
  22. Aussois – 1,255
  23. Méribel – 1,231
  24. Tignes – 1,215
  25. Orcières 1850 – 1,130
  26. Pic du Midi – 1,047
  27. Piau – 1,027
  28. Montgenèvre – 974
  29. Cauterets – 932
  30. Les 2 Alpes – 922

Please note: these numbers were polled on the 1st of July 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter this season

As French ski resorts tot up their skier days this past winter, I can already report that in one measure, at least, performance has been exceptionally healthy.

The top 30 French ski resorts on Twitter saw a 66% increase in followers this winter on average (1 December-1 May), compared to +36% for the top 50 on Facebook.

Here are the five who grew their follower base the most:

  1. Megève (+574%)
  2. Alpe d’Huez (+222%)
  3. Méribel (+109%)
  4. Avoriaz (+79%)
  5. Les Gets (+66%)

Of these, Megève ran a Twitter card campaign in February that saw it quadruple its followers in the space of a month. A few have since been drifting away (followers were down 2% in April).

Alpe d’Huez, meanwhile, has achieved its growth organically, since it set up a new team of community managers at the start of the season. It has been getting monster RTs recently for cycling-related tweets as the biking season gets underway:

Other random facts:

  • Pyrenees resorts were among the most dynamic with 5 among the top 12 biggest gainers, led by Cauterets (+65%)
  • Outside the top 30, Saint Gervais (+377%, rank 65) and Samoëns (+293%, rank 57) have made great strides
  • 11 French resorts now have 2,000+ followers, up from just 1 – Val Thorens – a year ago (official accounts only, in French and/or English)
  • 25 have at least 1,000 followers, up from just 11 this time last year
  • 2 resorts have English-language accounts in the top 10, both ranked higher than their French language accounts: Serre Chevalier and Morzine

Looking just at this April, average follower growth for the top 30 Twitter dropped to 3.1%, from 6.1% in March.

Here is the latest ranking in full, as compiled on the 1st of May:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,666 followers
  2. Portes du Soleil – 2,358
  3. Nouvelles Pyrénées – 2,274

Top 30 French ski resorts on Twitter:

  1. Megève – 8,620 followers
  2. Val Thorens – 4,573
  3. Chamonix – 4,414
  4. Val d’Isère – 3,060
  5. Alpe d’Huez – 2,862
  6. Morzine (en) – 2,591
  7. Les Arcs (fr) – 2,582
  8. La Plagne – 2,299
  9. Serre Chevalier (en) – 2,053
  10. Les Menuires – 2,014
  11. Les Gets – 2,008
  12. Le Grand Bornand – 1,892
  13. La Clusaz  – 1,879
  14. Morzine (fr) – 1,852
  15. Avoriaz – 1,805
  16. Ax3Domaines – 1,634
  17. Serre Chevalier (fr) – 1,591
  18. Les Contamines – 1,389
  19. La Tania – 1,337
  20. Aussois – 1,239
  21. Vars – 1,212
  22. Méribel – 1,151
  23. Tignes – 1,121
  24. Orcières 1850 – 1,080
  25. Peyragudes – 1,045
  26. Piau – 954
  27. Pic du Midi – 946
  28. Montgenèvre – 931
  29. Cauterets – 839
  30. Gourette – 818

Please note: these numbers were polled on the 1st of May 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Pyrenees resort Piau Engaly extends its opening

Piau waterslide

Waterslide fun at Piau Engaly in the French Pyrenees

There’s plenty of snow still and yet most French ski resorts are closing as planned. Why?

There are two reasons I keep hearing – one is that the French school holidays are too late this year, so the slopes are quiet anyway and it’s not profitable to stay open. The other is contracts: season workers’ contracts are up and it is just not possible to change things.

Fair enough, I thought, that sounds plausible – I know a thing or two about French paperwork myself after a couple of years of living here.

But then earlier this week French Pyrenees resort Piau Engaly announces it is extending its opening and will open again, exceptionally, this weekend, 20-21 April. 

Huh? How do they manage it when others can’t? So I asked them.

“The decision was taken based on the skier numbers last weekend, the weather forecast which showed good weather expected for this weekend and sufficiently low temperatures to maintain the snow quality in the meantime,” said Blandine Vernardet, director of SEML Piau Engaly. “It required a rapid reorganisation of season contracts that would normally be up already to allow us to properly prepare the ski area and re-open Saturday and Sunday.”

And to prepare the waterslide that they will be putting in place again this weekend.

“To be profitable, we will need around 1,500 skiers per day,” Ms Vernadet added.

Well, I hope they get that – and more. Judging by the likes Piau got when they announced it on Facebook and the comments on this article about other Pyrenees resorts closing on time despite the record snowfall, there are still plenty of keen skiers out there who don’t want the season to end yet.

So if you’re in the area this weekend, go ski at Piau Engaly. And bring a towel for the waterslide!