Top 50 French ski resorts on Facebook (on 1 Feb ’15)

It’s day 5 of the big snowstorm and it’s still snowing! Social media is deluged with pictures of peuf and smiling faces… as well as avalanche warnings.

The biggest mover in the Facebook rankings this past month was Val d’Isère, which has quietly climbed into third spot, from 9th before the winter began. It grew its fans 26% in January, hosting the Coupe d’Europe and also a classical music festival, though, as usual, the most engaging posts included photos of snow:

Les Menuires (+21%) was the second fastest growing, as it celebrates its 50th anniversary all this season (with a competition):

Les Gets (+20%) also grew strongly with posts like this:

The moral of that post is don’t forget to post video now and then.

Meantime, Whistler Blackcomb reached 200,000 Facebook fans in January while Val Thorens is still on track to get there sometime in February but just under 3,000 likes shy as I write this.

Now for the stats. Fan growth of the top 50 French ski resorts on Facebook in January averaged 5% (down from 6% in December and 8% in November). Just 14 resorts showed above average growth, while eight in the top 50 grew their fans by less 2% this past month.

Here is the ranking in full, as recorded on 1 February 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 119,204 fans
  2. Nouvelles Pyrénées – 55,495
  3. Haute Maurienne Vanoise – 49,130
  4. Les 3 Vallées – 28,638
  5. Grand Massif – 14,860

Top 50 French ski resorts on Facebook

  1. Val Thorens – 197,112 fans
  2. Megève – 116,240
  3. Val d’Isère – 82,223
  4. Chamonix – 79,089
  5. Les Menuires – 66,312
  6. Tignes – 61,564
  7. La Clusaz – 61,474
  8. Les Arcs – 58,685
  9. Courchevel – 54,704
  10. Alpe d’Huez – 46,285
  11. La Plagne – 44,050
  12. Les 2 Alpes – 43,891
  13. Cauterets – 40,954
  14. Serre Chevalier – 38,182
  15. Avoriaz – 35,314
  16. Le Grand Bornand – 34,695
  17. Saint Lary – 30,868
  18. Vars – 30,069
  19. Méribel – 26,027
  20. Ax 3 Domaines – 25,146
  21. Les Gets – 22,968
  22. Orcières – 19,195
  23. La Norma – 18,153
  24. Le Dévoluy – 15,303
  25. Les Sept Laux – 14,788
  26. Peyragudes – 14,606
  27. Lac Blanc – 14,238
  28. Les Orres – 13,924
  29. Châtel – 13,808
  30. Les Contamines – 13,631
  31. Morzine – 13,408
  32. Saint François Longchamp – 12,387
  33. Montgenèvre – 12,005
  34. Valloire – 11,621
  35. Le Lioran – 11,454
  36. Grand Tourmalet – 11,105
  37. Les Saisies – 11,037
  38. Sainte Foy – 10,557
  39. Piau-Engaly – 10,472
  40. Aussois – 10,270
  41. Les Angles – 9,379
  42. Chamrousse – 8,724
  43. Risoul – 8,326
  44. La Pierre St Martin – 8,257
  45. Isola 2000 – 8,239
  46. Val Cenis Vanoise – 7,882
  47. Gourette – 7,830
  48. Praloup – 7,677
  49. Arêches-Beaufort – 7,431
  50. Oz-en-Oisans – 6,623

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 February.

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Top 50 French ski resorts on Facebook at the start of 2015

Prediction: a European ski resort will hit 200,000 fans on Facebook for the first time before the end of this winter season, and it will be a French one.

Guess who? Val Thorens.

Flush from its success in getting voted World’s Best Ski Resort for the second year in a row, it added 8% more fans in December and now stands at 185,000 and counting. Based on that kind of growth, it could hit 200k fans as early as February.

If and when it does, it will be the first European ski resort to reach that milestone, and will join a very few North American resorts already there: Mammoth and Jackson Hole resorts and perhaps soon also Whistler Blackcomb.

Overall, it’s been a tough start to the winter in the Alps, and the fan growth of the top 50 French ski resorts on Facebook in December reflects that: it averaged just a little over 6% only, down from 8% in November and nearly 9% in December 2013.

The three resorts in the top 50 growing their fans the most in December were:

1. Arêches-Beaufort (+46%), following the fusion of two pages and the relaunch of its website in the past year.

2. Ax 3 Domaines (+26%), which once again showed what an enthusiastic following many Pyrenees resorts have:

3. Le Lioran (+14%) in the Auvergne, which looked like this on 6 December:

Thanks for following this blog over the past year and happy new year to you all! Here is the ranking in full, as recorded on 1 January 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 117,442 fans
  2. Nouvelles Pyrénées – 50,481
  3. Haute Maurienne Vanoise – 45,974
  4. Les 3 Vallées – 27,678
  5. Grand Massif – 14,314

Top 50 French ski resorts on Facebook

  1. Val Thorens – 183,721 fans
  2. Megève – 115,818
  3. Chamonix – 77,682
  4. Val d’Isère – 65,365
  5. Tignes – 60,114
  6. La Clusaz – 58,061
  7. Les Menuires – 54,957
  8. Les Arcs – 54,142
  9. Courchevel – 53,341
  10. Alpe d’Huez – 45,008
  11. Les 2 Alpes – 42,651
  12. La Plagne – 42,283
  13. Cauterets – 40,158
  14. Serre Chevalier – 37,131
  15. Avoriaz – 33,842
  16. Le Grand Bornand – 33,071
  17. Saint Lary – 30,021
  18. Vars – 28,256
  19. Méribel – 24,948
  20. Ax 3 Domaines – 22,501
  21. Les Gets – 19,178
  22. Orcières – 18,581
  23. La Norma – 17,908
  24. Le Dévoluy – 14,953
  25. Les Sept Laux – 14,298
  26. Peyragudes – 14,190
  27. Lac Blanc – 13,889
  28. Les Contamines – 13,446
  29. Châtel – 13,412
  30. Les Orres – 13,302
  31. Morzine – 12,999
  32. Montgenèvre – 11,799
  33. Saint François Longchamp – 11,698
  34. Valloire – 11,179
  35. Grand Tourmalet – 10,620
  36. Le Lioran – 10,409
  37. Les Saisies – 10,380
  38. Sainte Foy – 10,334
  39. Aussois – 10,175
  40. Piau-Engaly – 10,131
  41. Les Angles – 9,087
  42. Chamrousse – 8,393
  43. Risoul – 8,202
  44. La Pierre St Martin – 7,766
  45. Isola 2000 – 7642
  46. Gourette – 7,636
  47. Val Cenis Vanoise – 7,600
  48. Praloup – 7,302
  49. Arêches-Beaufort – 7,280
  50. Oz-en-Oisans – 6,529

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 January.

Top 50 French ski resorts on Facebook (1 Dec ’14)

Winter is here… sort of. It promised well a couple of weeks ago after a snowstorm blanketed social media with glorious images of fresh powder and even fresh tracks for a while. But since then… nothing much.

Average fan growth for the top 50 French ski resorts on Facebook ticked up to just over 8% in November, from under 2% in October. Only four in the top 50 did better than that, however.

Val d’Isère is the stand-out story this month, growing its fans by a third to leapfrog into fourth spot. Fresh snowfall, the promise of early opening and the Criterium de 1ere Neige all boosted its buzz.

Then there’s the hackathon it is running all this week to develop a new resort app – high-concept, high-profile, ‘the highest hackathon in the world’:

Elsewhere, Risoul has had a makeover on social media and popped up this month in 41st spot, just in time to take advantage of the new snow:

Ditto Val Cenis, which jumped to 44th:

Le Lioran was the only other resort reporting above-average growth (+9%), after it launched a new, responsive website:

That’s it for now. Keep snow-dancing! Here are all the scores, as recorded on 1 December 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 116,680 fans
  2. Nouvelles Pyrénées – 48,910
  3. Haute Maurienne Vanoise – 41,276
  4. Les 3 Vallées – 26,544
  5. Grand Massif – 13,361

Top 50 French ski resorts on Facebook

  1. Val Thorens – 170,276 fans
  2. Megève – 115,146
  3. Chamonix – 76,429
  4. Val d’Isère – 63,855
  5. Tignes – 58,205
  6. La Clusaz – 55,062
  7. Les Menuires – 52,244
  8. Courchevel – 51,639
  9. Les Arcs – 50,432
  10. Alpe d’Huez – 43,179
  11. Les 2 Alpes – 40,956
  12. La Plagne – 39,770
  13. Cauterets – 39,564
  14. Serre Chevalier – 35,924
  15. Le Grand Bornand – 31,608
  16. Avoriaz – 31,314
  17. Saint Lary – 28,385
  18. Vars – 26,495
  19. Méribel – 23,478
  20. Les Gets – 18,172
  21. Orcières – 17,917
  22. Ax 3 Domaines – 17,829
  23. La Norma – 17,641
  24. Le Dévoluy – 14,623
  25. Les Sept Laux – 13,730
  26. Lac Blanc – 13,427
  27. Peyragudes – 13,317
  28. Les Contamines – 13,176
  29. Châtel – 12,904
  30. Les Orres – 12,857
  31. Morzine – 12,410
  32. Montgenèvre – 11,454
  33. Saint François Longchamp – 10,865
  34. Valloire – 10,495
  35. Grand Tourmalet – 10,036
  36. Aussois – 10,024
  37. Sainte Foy – 9,951
  38. Piau-Engaly – 9,552
  39. Les Saisies – 9,384
  40. Le Lioran – 9,125
  41. Les Angles – 8,378
  42. Risoul – 8,055
  43. Chamrousse – 7,703
  44. Gourette – 7,309
  45. Val Cenis Vanoise – 7,185
  46. Praloup – 6,979
  47. La Pierre St Martin – 6,933
  48. Le Corbier – 5,670
  49. Samoëns – 5,621
  50. Luz Ardiden – 5,382

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 December.

Top 50 French ski resorts on Facebook (2 Nov ’14)

What a difference a bit of the white stuff makes! Or the lack of it, in this case…

Two years ago, we had a couple of decent dumps of snow in Octobber and social media were fairly buzzing with #winteriscoming excitement. The top 50 French ski resorts on Facebook grew their fans over 6% in October 2012. This time last year, we had less and fan growth fell to 3%. This October, so far nothing special and only the glacier skiing resorts, Tignes and Les 2 Alpes, could open. Fan growth was just 1.9%.

Pending the peuf, resorts are having to make all their own running and a few are.

Pace-setters this month were La Clusaz (+9%), Serre Chevalier (+8%) and Méribel (+6%).

La Clusaz ran a competition again:

Serre Chevalier anticipated snow and promised a late November opening if possible:

…and Meribel gave fans a glimpse of what is to come:

Outside the top 50 but worth a mention is Flaine, up 11% in October since it started its #Selflaine campaign:

So get snow-dancing and hopefully we’ll see the numbers – and the snow depths – tick up in November.

Here’s the ranking in full, as recorded on 2 November 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,906 fans
  2. Nouvelles Pyrénées – 48,224
  3. Haute Maurienne Vanoise – 41,250
  4. Les 3 Vallées – 25,838
  5. Grand Massif – 12,833

Top 50 French ski resorts on Facebook

  1. Val Thorens – 165,029 fans
  2. Megève – 114,978
  3. Chamonix – 75,219
  4. Tignes – 56,908
  5. La Clusaz – 53,992
  6. Les Menuires – 51,472
  7. Courchevel – 50,435
  8. Les Arcs – 48,456
  9. Val d’Isère – 48,141
  10. Alpe d’Huez – 41,353
  11. Les 2 Alpes – 39,354
  12. Cauterets – 39,122
  13. La Plagne – 38,377
  14. Serre Chevalier – 33,393
  15. Le Grand Bornand – 30,466
  16. Avoriaz – 29,267
  17. Saint Lary – 28,074
  18. Vars – 25,243
  19. Méribel – 22,385
  20. La Norma – 17,537
  21. Orcières – 17,511
  22. Les Gets – 17,301
  23. Ax 3 Domaines – 17,233
  24. Le Dévoluy – 14,277
  25. Les Sept Laux – 13,322
  26. Lac Blanc – 13,261
  27. Les Contamines – 13,045
  28. Peyragudes – 12,947
  29. Châtel – 12,500
  30. Les Orres – 12,477
  31. Morzine – 12,080
  32. Montgenèvre – 10,769
  33. Valloire – 10,051
  34. Aussois – 9,975
  35. Grand Tourmalet – 9,696
  36. Piau-Engaly – 9,346
  37. Sainte Foy – 9,243
  38. Les Saisies – 8,928
  39. Le Lioran – 8,364
  40. Les Angles – 8,097
  41. Chamrousse – 7,205
  42. Gourette – 7,086
  43. Praloup – 6,461
  44. La Pierre St Martin – 6,398
  45. Le Corbier – 5,508
  46. Samoëns – 5,377
  47. Les Carroz – 5,086
  48. Valmorel – 4,998
  49. Arêches Beaufort – 4,996
  50. Luz Ardiden – 4,971

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 2 November.

Top 30 French ski resorts on Twitter (4 August ’14)

If it rains, it snows… somewhere, at least. The two biggest movers in the top 30 French ski resorts on Twitter this past month took advantage of this fact and their most engaging tweets this past month were about… snow. In July.

Here are Alpe d’Huez (+14%) and Les 2 Alpes (+13%) celebrating winter conditions in summer:

Over in the Pyrenees, Cauterets (+8%) enjoyed some national media attention as it simultaneously welcomed bouquetins and Ségolène Royal, the French ecology, sustainable development and energy minister:

On average, the top 30 French ski resorts on Twitter grew their followers 3.8% in July, which is better than on Facebook, but down from the 4.7% growth achieve in July last year.

Here is the ranking in full, as compiled on the 4th of August:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,757 followers
  2. Portes du Soleil – 2,492
  3. Nouvelles Pyrénées – 2,440

Top 30 French ski resorts on Twitter:

  1. Megève – 8,372 followers
  2. Chamonix – 5,153
  3. Val Thorens – 4,725
  4. Alpe d’Huez – 3,959
  5. Val d’Isère – 3,221
  6. Morzine (en) – 2,759
  7. Les Arcs (fr) – 2,675
  8. La Plagne – 2,394
  9. Les Gets – 2,274
  10. Les Menuires – 2,093
  11. Serre Chevalier (en) – 2,091
  12. La Clusaz  – 2,024
  13. Morzine (fr) – 2,022
  14. Le Grand Bornand – 2,018
  15. Avoriaz – 1,903
  16. Serre Chevalier (fr) – 1,727
  17. Ax3Domaines – 1,676
  18. Les Contamines – 1,453
  19. La Tania – 1,398
  20. Peyragudes – 1,315
  21. Vars – 1,313
  22. Méribel – 1,294
  23. Aussois – 1,281
  24. Tignes – 1,281
  25. Orcières 1850 – 1,170
  26. Piau – 1,098
  27. Pic du Midi – 1,092
  28. Les 2 Alpes – 1,029
  29. Montgenèvre – 1,013
  30. Cauterets – 1,006

Please note: these numbers were polled on the 4th of August 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (2 Feb ’14)

The term ‘pent-up demand’ came to mind as I analysed this month’s top 50 French ski resorts on Facebook. That is, when the demand for something is particularly strong and/or there is a scarcity of supply. Maybe my economics degree is coming in useful after all…

Pent-up demand for powder must have been running high at the beginning of January, after a slow start to the season, snow-wise.

So it should come as no surprise that those resorts that obliged with photos of the white stuff saw their likes spike almost immediately, notably Grand Tourmalet (+30%), Les Menuires (+25%) and Vars (+20%):

snow Grand Tourmalet

snow Les Menuiresneige fraiche Vars

Other resorts showing above-average fan growth include La Norma (+42%) – as it wound up its competition to win a holiday – and Chamonix (+25%), which ran a mini-contest for VIP tickets to the Freeride World Tour coming to town.

Average fan growth of all the top 50 ran considerably lower, at 8.9% in January, up just slightly from 8.7% in December. A handful of resorts saw less than a 2% increase in likes.

Here are all the scores, as recorded on the 2nd and 3rd of February, 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 109,936 fans
  2. Nouvelles Pyrénées – 43,605
  3. Haute Maurienne Vanoise – 37,552
  4. Les 3 Vallées – 21,611
  5. Grand Massif – 11,481

Top 50 French ski resorts on Facebook

  1. Val Thorens – 142,710 fans
  2. Megève – 114,191
  3. Tignes – 51,042
  4. Courchevel – 48,020
  5. Les Menuires – 42,282
  6. Les Arcs – 40,325
  7. Chamonix – 35,529
  8. La Clusaz – 35,501
  9. Val d’Isère – 34,468
  10. Alpe d’Huez – 34,296
  11. La Plagne – 29,730
  12. Les 2 Alpes – 29,659
  13. Serre Chevalier – 28,954
  14. Cauterets – 28,043
  15. Saint Lary – 26,866
  16. Avoriaz – 25,858
  17. Vars – 20,842
  18. Le Grand Bornand – 20,674
  19. Méribel – 18,153
  20. La Norma – 16,886
  21. Ax 3 Domaines – 15,012
  22. Les Gets – 14,737
  23. Châtel – 12,174
  24. Les Sept Laux – 11,592
  25. Les Contamines – 11,451
  26. Lac Blanc – 11,422
  27. Le Dévoluy – 11,294
  28. Peyragudes – 11,221
  29. Morzine – 10,677
  30. Orcières1850 – 10,332
  31. Montgenèvre – 10,179
  32. Les Orres – 10,004
  33. Grand Tourmalet – 9,405
  34. Sainte Foy – 7,989
  35. Piau-Engaly – 7,764
  36. Les Saisies – 7,467
  37. Le Lioran – 7,335
  38. Les Angles – 7,151
  39. Gourette – 6,485
  40. Praloup – 5,715
  41. Aussois – 5,649
  42. Valloire – 5,350
  43. Le Corbier – 5,151
  44. Metabief – 4,585
  45. Luz Ardiden – 4,537
  46. Samoëns – 4,445
  47. Villard de Lans – 4,403
  48. Luchon – 4,401
  49. Valmorel – 4,399
  50. Arêches Beaufort – 4,379

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 2-3 February.

Top 50 French ski resorts on Facebook (on 1 October 2013)

A dusting of snow across in September heralded the start of autumn in the Alps. But it was not quite enough to quicken the social media pulse and the average monthly fan growth rate of the top 50 French mountain resorts on Facebook slowed further, to 1.7% in September, from 2.0% in August and 3.1% in July.

A few resorts charged ahead anyway, notably these five:

  1. Les Contamines (+21.4%)
  2. Chamonix (+10.4%)
  3. Le Grand Bornand (+7.8%)
  4. Serre Chevalier (+7.4%)
  5. Vars (+6.4%)

And snow did seem to be the common thread in their most engaging posts:

Dawn view

Chamonix showing off what it does best

Snow at Les Contamines

A sign of things to come for Les Contamines

Snow dusting Aravis mountains

Le Grand Bornand also makes the most of it

Meanwhile a handful of resorts lost fans, including at least one ( Le Dévoluy ) that had run a competition during the summer, evidence once again that money can’t buy you love.

Here’s the ranking in full, as recorded on the 1st of October:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 94,554 fans
  2. Nouvelles Pyrénées – 35,658
  3. Les 3 Vallées – 17,552
  4. Haute Maurienne Vanoise – 13,028
  5. Massif du Sancy – 7,855

Top 50 French ski resorts on Facebook

  1. Megève – 112,535 fans
  2. Val Thorens – 105,573
  3. Tignes – 44,431
  4. Les Arcs – 34,571
  5. Courchevel – 31,163
  6. La Clusaz – 27,391
  7. La Plagne – 26,073
  8. Alpe d’Huez – 25,662
  9. Les Menuires – 23,357
  10. Avoriaz – 23,054
  11. Cauterets – 22,482
  12. Les 2 Alpes – 21,853
  13. Saint Lary – 21,538
  14. Serre Chevalier – 20,231
  15. Chamonix – 19,833
  16. Val d’Isère – 19,789
  17. Vars – 15,040
  18. Le Grand Bornand – 14,242
  19. Méribel – 12,723
  20. Ax 3 Domaines – 12,297
  21. Châtel – 11,260
  22. Le Dévoluy – 10,939
  23. Lac Blanc – 10,110
  24. Les Sept Laux – 9,452
  25. Montgenèvre – 9,183
  26. Peyragudes – 9,071
  27. Les Orres – 8,798
  28. Les Gets – 8,678
  29. Les Contamines – 8,531
  30. Orcières1850 – 8,448
  31. La Norma – 7,523
  32. Sainte Foy – 7,094
  33. Piau-Engaly – 6,260
  34. Grand Tourmalet – 6,231
  35. Morzine – 6,133
  36. Les Saisies – 5,780
  37. Les Angles – 5,516
  38. Aussois – 5,395
  39. Valloire – 4,958
  40. Le Corbier – 4,595
  41. Luz Ardiden – 4,063
  42. Praloup – 3,976
  43. Arêches Beaufort – 3,962
  44. Samoëns – 3,935
  45. Luchon – 3,930
  46. Villard de Lans – 3,904
  47. Valmorel – 3,756
  48. Le Lioran – 3,749
  49. Prat Peyrot Mont Aigoual – 3,657
  50. La Rosière – 3,573

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on the 1st of October.