Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (4 August ’14)

If it rains, it snows… somewhere, at least. The two biggest movers in the top 30 French ski resorts on Twitter this past month took advantage of this fact and their most engaging tweets this past month were about… snow. In July.

Here are Alpe d’Huez (+14%) and Les 2 Alpes (+13%) celebrating winter conditions in summer:

Over in the Pyrenees, Cauterets (+8%) enjoyed some national media attention as it simultaneously welcomed bouquetins and Ségolène Royal, the French ecology, sustainable development and energy minister:

On average, the top 30 French ski resorts on Twitter grew their followers 3.8% in July, which is better than on Facebook, but down from the 4.7% growth achieve in July last year.

Here is the ranking in full, as compiled on the 4th of August:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,757 followers
  2. Portes du Soleil – 2,492
  3. Nouvelles Pyrénées – 2,440

Top 30 French ski resorts on Twitter:

  1. Megève – 8,372 followers
  2. Chamonix – 5,153
  3. Val Thorens – 4,725
  4. Alpe d’Huez – 3,959
  5. Val d’Isère – 3,221
  6. Morzine (en) – 2,759
  7. Les Arcs (fr) – 2,675
  8. La Plagne – 2,394
  9. Les Gets – 2,274
  10. Les Menuires – 2,093
  11. Serre Chevalier (en) – 2,091
  12. La Clusaz  – 2,024
  13. Morzine (fr) – 2,022
  14. Le Grand Bornand – 2,018
  15. Avoriaz – 1,903
  16. Serre Chevalier (fr) – 1,727
  17. Ax3Domaines – 1,676
  18. Les Contamines – 1,453
  19. La Tania – 1,398
  20. Peyragudes – 1,315
  21. Vars – 1,313
  22. Méribel – 1,294
  23. Aussois – 1,281
  24. Tignes – 1,281
  25. Orcières 1850 – 1,170
  26. Piau – 1,098
  27. Pic du Midi – 1,092
  28. Les 2 Alpes – 1,029
  29. Montgenèvre – 1,013
  30. Cauterets – 1,006

Please note: these numbers were polled on the 4th of August 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook (on 4 August ’14)

It has been an odd summer so far weather-wise, and it seems to have cast a bit of a damper on social media activity around the major French mountain resorts.

Fan growth of the top 50 French ski resorts on Facebook averaged just 1.6% in July, compared to 3.1% in July last year.

Only four resorts grew their likes by more than 5% in the month.

Cauterets (+12%) showed off its sunshine at every opportunity:

In Chamonix (+11%), if it’s cloudy, you can always climb a bit higher:

Meanwhile the two main Aravis resorts, La Clusaz (+6.5%) and Le Grand Bornand (+6.2%) continue to pursue the family summer market and hosted the Aravis & Cies family festival:

Here is the ranking in full, as recorded on 4 August 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,364 fans
  2. Nouvelles Pyrénées – 47,830
  3. Haute Maurienne Vanoise – 40,724
  4. Les 3 Vallées – 24,330
  5. Grand Massif – 12,472

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,790 fans
  2. Megève – 114,993
  3. Chamonix – 69,747
  4. Tignes – 54,870
  5. Les Menuires – 50,502
  6. Courchevel – 49,486
  7. Les Arcs – 47,290
  8. Val d’Isère – 46,569
  9. La Clusaz – 45,919
  10. Alpe d’Huez – 40,415
  11. Les 2 Alpes – 37,045
  12. Cauterets – 36,372
  13. La Plagne – 32,346
  14. Serre Chevalier – 30,615
  15. Saint Lary – 27,767
  16. Avoriaz – 27,721
  17. Le Grand Bornand – 27,421
  18. Vars – 24,813
  19. Méribel – 20,491
  20. La Norma – 17,425
  21. Ax 3 Domaines – 16,983
  22. Les Gets – 16,488
  23. Le Dévoluy – 14,172
  24. Les Sept Laux – 12,970
  25. Lac Blanc – 12,618
  26. Peyragudes – 12,561
  27. Les Contamines – 12,543
  28. Châtel – 12,359
  29. Les Orres – 12,178
  30. Morzine – 11,723
  31. Orcières1850 – 11,415
  32. Montgenèvre – 10,572
  33. Aussois – 9,847
  34. Valloire – 9,746
  35. Grand Tourmalet – 9,611
  36. Sainte Foy – 9,194
  37. Piau-Engaly – 8,928
  38. Les Saisies – 8,335
  39. Les Angles – 8,003
  40. Le Lioran – 7,868
  41. Gourette – 7,071
  42. Praloup – 6,347
  43. La Pierre St Martin – 6,197
  44. Le Corbier – 5,440
  45. Samoëns – 5,158
  46. Arêches Beaufort – 5,000
  47. Metabief – 4,895
  48. Villard de Lans – 4,872
  49. Les Carroz – 4,844
  50. Luz Ardiden – 4,841

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 4 August.

Top 30 French ski resorts on Twitter (1 July ’14)

French ski resorts are still adding followers faster on Twitter than on Facebook. The top 30 on Twitter averaged 3.5% follower growth in June, compared to 1.1% fan growth for the top 50 on Facebook.

Chamonix (+7%) and Alpe d’Huez (+10%) both feature once again among the most active, adding 300-odd followers in June.

Chamonix boosted its numbers by running a contest…

…and Alpe d’Huez continues to play on its legendary status in the cycling world…

Meanwhile Les 2 Alpes (+11%) was building the buzz for its summer skiing season:

Notably, four of the top 10 growing fastest in June were Pyrenees resorts: Peyragudes (+17%), Cauterets (+6%), Piau (+5%) and Pic du Midi (+5%). Coincidence? Not entirely: all of them also benefit from the communications efforts of N’PY, which represents all those resorts and has been fairly busy, averaging nearly five tweets a day.

Here is the ranking in full, as compiled on the 1st of July:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,745 followers
  2. Portes du Soleil – 2,454
  3. Nouvelles Pyrénées – 2,380

Top 30 French ski resorts on Twitter:

  1. Megève – 8,417 followers
  2. Chamonix – 4,903
  3. Val Thorens – 4,644
  4. Alpe d’Huez – 3,489
  5. Val d’Isère – 3,152
  6. Morzine (en) – 2,704
  7. Les Arcs (fr) – 2,649
  8. La Plagne – 2,351
  9. Les Gets – 2,154
  10. Serre Chevalier (en) – 2,084
  11. Les Menuires – 2,069
  12. Le Grand Bornand – 1,971
  13. La Clusaz  – 1,971
  14. Morzine (fr) – 1,949
  15. Avoriaz – 1,857
  16. Serre Chevalier (fr) – 1,666
  17. Ax3Domaines – 1,660
  18. Les Contamines – 1,438
  19. La Tania – 1,381
  20. Peyragudes – 1,261
  21. Vars – 1,257
  22. Aussois – 1,255
  23. Méribel – 1,231
  24. Tignes – 1,215
  25. Orcières 1850 – 1,130
  26. Pic du Midi – 1,047
  27. Piau – 1,027
  28. Montgenèvre – 974
  29. Cauterets – 932
  30. Les 2 Alpes – 922

Please note: these numbers were polled on the 1st of July 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top French ski resorts on Facebook (on 1 July ’14)

Midsummer’s eve has been and gone, so the nights are drawing in and we are heading towards next winter already.

In the meantime, mountain resorts are in full-up summer mode and for some, it shows on Facebook more than for others.

The top 50 French ski resorts on Facebook grew their fans just 1.1% on average in June, up slightly from 0.9% in May. But a few resorts did a lot better.

Chamonix (+10%) hit 60k fans this month, helped by a competition sponsored by Asics to promote its Outrun The Sun event. The following weekend, the Skyrunning World Championships came to town:

Chamonix FB photo

The Aravis resorts seem have got off to a good start this summer, with both La Clusaz and Le Grand Bornand up just over 5% in June:

Lac des Confins La Clusaz

Le Grand Bornand FB post

Les Arcs (+5%) was the only other resort up by 5% or more in June.

Les Arcs fb pic june

Here are all the scores, as recorded on 1 July 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,242 fans
  2. Nouvelles Pyrénées – 47,660
  3. Haute Maurienne Vanoise – 40,389
  4. Les 3 Vallées – 23,927
  5. Grand Massif – 12,420

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,550 fans
  2. Megève – 114,969
  3. Chamonix – 62,948
  4. Tignes – 54,208
  5. Les Menuires – 49,625
  6. Courchevel – 49,321
  7. Les Arcs – 47,113
  8. Val d’Isère – 46,256
  9. La Clusaz – 43,135
  10. Alpe d’Huez – 40,193
  11. Les 2 Alpes – 35,610
  12. Cauterets – 32,568
  13. La Plagne – 32,011
  14. Serre Chevalier – 30,330
  15. Saint Lary – 27,585
  16. Avoriaz – 27,470
  17. Le Grand Bornand – 25,812
  18. Vars – 24,683
  19. Méribel – 20,313
  20. La Norma – 17,376
  21. Ax 3 Domaines – 16,595
  22. Les Gets – 16,066
  23. Le Dévoluy – 14,077
  24. Les Sept Laux – 12,925
  25. Peyragudes – 12,472
  26. Les Contamines – 12,392
  27. Lac Blanc – 12,341
  28. Châtel – 12,312
  29. Les Orres – 12,046
  30. Morzine – 11,512
  31. Orcières1850 – 11,264
  32. Montgenèvre – 10,556
  33. Aussois – 9,723
  34. Valloire – 9,693
  35. Grand Tourmalet – 9,562
  36. Sainte Foy – 9,187
  37. Piau-Engaly – 8,861
  38. Les Saisies – 8,184
  39. Les Angles – 7,969
  40. Le Lioran – 7,800
  41. Gourette – 7,062
  42. Praloup – 6,262
  43. La Pierre St Martin – 6,162
  44. Le Corbier – 5,414
  45. Samoëns – 5,081
  46. Arêches Beaufort – 4,992
  47. Metabief – 4,836
  48. Valmorel – 4,805
  49. Les Carroz – 4,777
  50. Villard de Lans – 4,775

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 July.

Top French ski resorts on Facebook (on 1 June ’14)

Mountain resorts like the one I live in are quite literally buzzing in May with building work and general preparations for summer. But tourism-wise, it is a low point and that showed on social media: the average fan growth of the top 50 French ski resorts on Facebook dropped to 0.9%, almost the same as this time last year.

Among those that generated above-average activity, the common theme was getting ready for summer which, in the case of Le Grand Bornand (+6.3%), meant driving the cows up to the alpage…

…for La Clusaz (+3.5%) meant opening its Via Ferrata…

La Clusaz via ferrata

…and for Les 2 Alpes (+3.3%) meant getting its glacier ready for summer skiing:

Meanwhile Les Carroz merged two pages and jumped 56% to 51st place in the rankings:

Here is the ranking in full, as recorded on 1 June 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,118 fans
  2. Nouvelles Pyrénées – 47,585
  3. Haute Maurienne Vanoise – 40,093
  4. Les 3 Vallées – 23,598
  5. Grand Massif – 12,379

Top 50 French ski resorts on Facebook

  1. Val Thorens – 161,550 fans
  2. Megève – 114,948
  3. Chamonix – 57,035
  4. Tignes – 53,731
  5. Courchevel – 49,243
  6. Les Menuires – 48,385
  7. Val d’Isère – 46,096
  8. Les Arcs – 44,769
  9. La Clusaz – 41,078
  10. Alpe d’Huez – 40,169
  11. Les 2 Alpes – 33,446
  12. Cauterets – 32,443
  13. La Plagne – 31,950
  14. Serre Chevalier – 30,219
  15. Saint Lary – 27,522
  16. Avoriaz – 27,273
  17. Vars – 24,605
  18. Le Grand Bornand – 24,487
  19. Méribel – 20,187
  20. La Norma – 17,340
  21. Ax 3 Domaines – 16,501
  22. Les Gets – 15,970
  23. Le Dévoluy – 14,084
  24. Les Sept Laux – 12,860
  25. Peyragudes – 12,393
  26. Les Contamines – 12,313
  27. Châtel – 12,312
  28. Lac Blanc – 12,074
  29. Les Orres – 11,910
  30. Morzine – 11,418
  31. Orcières1850 – 11,153
  32. Montgenèvre – 10,533
  33. Aussois – 9,606
  34. Grand Tourmalet – 9,585
  35. Valloire – 9,545
  36. Sainte Foy – 9,192
  37. Piau-Engaly – 8,812
  38. Les Saisies – 8,098
  39. Les Angles – 7,949
  40. Le Lioran – 7,756
  41. Gourette – 7,062
  42. Praloup – 6,228
  43. La Pierre St Martin – 6,142
  44. Le Corbier – 5,410
  45. Samoëns – 5,028
  46. Arêches Beaufort – 4,978
  47. Valmorel – 4,803
  48. Metabief – 4,799
  49. Villard de Lans – 4,763
  50. Luz Ardiden – 4,742

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 June.

L’embarras du choix

This is a schizophrenic time of year for ski resort marketers on social media: do you keep talking about skiing till the very end, or start building a buzz about summer?

Well, judging by my Twitter feed at the moment, you can take your pick.

So… will it be winter?

…or summer?

Or, wait a minute, how about both? That’s the great thing about springtime in the mountains…