Top French ski resorts on Facebook this season

Tignes, Val Thorens and Orelle are soldiering for another week and the Pic du Midi is still open too, but it’s raining at over 2,000m as I write this and most resorts are gearing up for summer already. Time to round up how the winter season went on social media for the top 50 French ski resorts on Facebook.

Winners and losers

So who posted the biggest gains in terms of fan growth this season among the top 50?

Saint Gervais (+156%) after it cleaned up its social media presence and merged the tourist office and lift company pages. Second was Valloire (+69%) which benefited from the JB effect after local hero Jean-Baptiste Grange was crowned slalom World Champion for the second time in a row. And third: Ax 3 Domaines, which hit the 30,000 fans milestone in March. Among the domains, the Grand Massif made good progress (+46%).

At the other end of the scale, Megève lost just under 7% of fans over the season, mostly after Facebook initiated a clean-up of inactive accounts in March.

A season of milestones

This was the season that the first European ski resort hit 200,000 Facebook fans and it was a French one: Val Thorens. Fresh from its success in being voted World’s Best Ski Resort for the second year in a row, Val Tho joins an elite band of North American resorts: Jackson HoleMammoth and Whistler / Blackcomb.

Other resorts hitting milestones this season included La Plagne (50k), Ax 3 Domaines and Saint Lary in the Pyrenees (30k), La Norma (20k), and several at 10k+ : Saint Gervais, Les Saisies, Piau-Engaly and Sainte Foy.

A successful printemps du ski?

This spring’s France Montagnes’ campaign, Le Printemps du Ski, or Skiing into Spring in English, was an attempt to fight back against the erosion of late season business in recent years, not helped by the Easter calendar and late French school holidays. How well did it go?

Well, one particularly active participant in the campaign, Saint François Longchamp, certainly seems to have benefited, at least on Facebook. It finished the season strongly, gaining 10% in March, 24% in April, and scoring nearly 58k views for this video:

Overall, though, the top 50 French ski resorts on Facebook grew their fans just 0.9% in April on average, down from 2.6% in April 2014.

A time to thank the fans

Finally, this is a good time for resorts to show their appreciation and thank their fans for their support over the season. Show them some love. Here’s what happens when you do (they appreciate it):

Ax 3 Domaines FB screenshot

Have a good relaxing inter-season everyone and here is the ranking in full, as recorded on 1 May 2015:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 111,417 fans
  2. Nouvelles Pyrénées – 60,016
  3. Haute Maurienne Vanoise – 48,309
  4. Les 3 Vallées – 29,475
  5. Grand Massif – 19,181

Top 50 French ski resorts on Facebook

  1. Val Thorens – 202,553 fans
  2. Megève – 107,579
  3. Val d’Isère – 96,370
  4. Chamonix – 79,225
  5. Les Menuires – 73,393
  6. Tignes – 64,900
  7. La Clusaz – 62,851
  8. Les Arcs – 61,493
  9. Courchevel – 55,122
  10. La Plagne – 50,580
  11. Alpe d’Huez – 46,036
  12. Les 2 Alpes – 44,847
  13. Cauterets – 41,403
  14. Serre Chevalier – 39,977
  15. Le Grand Bornand – 37,708
  16. Avoriaz – 36,572
  17. Vars – 31,551
  18. Saint Lary – 30,797
  19. Ax 3 Domaines – 30,004
  20. Méribel – 29,134
  21. Les Gets – 24,775
  22. La Norma – 20,793
  23. Orcières – 19,267
  24. Saint François Longchamp – 18,235
  25. Valloire – 17,684
  26. Les Sept Laux – 15,366
  27. Le Dévoluy – 15,214
  28. Peyragudes – 15,179
  29. Lac Blanc – 14,207
  30. Les Orres – 13,911
  31. Châtel – 13,876
  32. Morzine – 13,587
  33. Les Contamines – 13,347
  34. Le Lioran – 12,117
  35. Montgenèvre – 12,010
  36. Grand Tourmalet – 11,960
  37. Saint Gervais – 11,598
  38. Les Saisies – 11,379
  39. Piau-Engaly – 11,379
  40. Sainte Foy – 10,741
  41. Aussois – 10,202
  42. Les Angles – 9,506
  43. La Pierre St Martin – 9,275
  44. Chamrousse – 9,059
  45. Isola 2000 – 8,594
  46. Val Cenis Vanoise – 8,251
  47. Gourette – 8,198
  48. Risoul – 7,996
  49. Praloup – 7,855
  50. Arêches-Beaufort – 7,612

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 May 2015.

Top 30 French ski resorts on Twitter (2 Mar ’15)

What a difference a day makes. This month I polled the numbers for the top 30 French ski resorts on Twitter on the 2nd of March instead of the 1st and, in that time, Alpe d’Huez added another 1,000-odd followers (+13%), following a Twitter card promotion.

chart of alpedhuez followers

source: socialbakers.com

They are not the only resort that has been active on social media recently and the word ‘gagner’ came up often as I scouted around this past month.

Val d’Isère grew its followers 44% in February and has certainly stepped up its tweeting since the start of the year.

valdisere tweet chart

source: Twitonomy

Other climbers in February were Courchevel (+21%), Tignes (+18%) and La Plagne (+17%). Follower growth for all the top 30 last month averaged just under 10%, down from 13% in January.

Here are all this month’s numbers, as compiled on the 2nd of March 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 5,878 followers
  2. Portes du Soleil – 3,882
  3. Nouvelles Pyrénées – 3,750

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 14,083 followers
  2. Val Thorens – 12,959
  3. Megève – 8,570
  4. Val d’Isère – 8,295
  5. Chamonix – 7,715
  6. La Plagne – 5,806
  7. Les Arcs (fr) – 4,547
  8. Morzine (en) – 4,282
  9. Les Gets – 3,653
  10. Les Menuires – 3,229
  11. Méribel – 3,181
  12. Avoriaz (fr) – 3,032
  13. La Clusaz  – 3,012
  14. Avoriaz (en) – 2,974
  15. Morzine (fr) – 2,858
  16. Le Grand Bornand – 2,782
  17. Serre Chevalier (fr) – 2,764
  18. Tignes – 2,595
  19. Vars – 2,567
  20. Serre Chevalier (en) – 2,442
  21. Les 2 Alpes – 2,343
  22. Ax3Domaines – 2,293
  23. Peyragudes – 2,049
  24. Cauterets – 1,876
  25. La Tania – 1,848
  26. Les Contamines – 1,832
  27. Pic du Midi – 1,818
  28. Piau – 1,766
  29. Courchevel – 1,688
  30. Montgenèvre – 1,653

Please note: these numbers were polled on the 2nd of March 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (2 Nov ’14)

What a difference a bit of the white stuff makes! Or the lack of it, in this case…

Two years ago, we had a couple of decent dumps of snow in Octobber and social media were fairly buzzing with #winteriscoming excitement. The top 50 French ski resorts on Facebook grew their fans over 6% in October 2012. This time last year, we had less and fan growth fell to 3%. This October, so far nothing special and only the glacier skiing resorts, Tignes and Les 2 Alpes, could open. Fan growth was just 1.9%.

Pending the peuf, resorts are having to make all their own running and a few are.

Pace-setters this month were La Clusaz (+9%), Serre Chevalier (+8%) and Méribel (+6%).

La Clusaz ran a competition again:

Serre Chevalier anticipated snow and promised a late November opening if possible:

…and Meribel gave fans a glimpse of what is to come:

Outside the top 50 but worth a mention is Flaine, up 11% in October since it started its #Selflaine campaign:

So get snow-dancing and hopefully we’ll see the numbers – and the snow depths – tick up in November.

Here’s the ranking in full, as recorded on 2 November 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,906 fans
  2. Nouvelles Pyrénées – 48,224
  3. Haute Maurienne Vanoise – 41,250
  4. Les 3 Vallées – 25,838
  5. Grand Massif – 12,833

Top 50 French ski resorts on Facebook

  1. Val Thorens – 165,029 fans
  2. Megève – 114,978
  3. Chamonix – 75,219
  4. Tignes – 56,908
  5. La Clusaz – 53,992
  6. Les Menuires – 51,472
  7. Courchevel – 50,435
  8. Les Arcs – 48,456
  9. Val d’Isère – 48,141
  10. Alpe d’Huez – 41,353
  11. Les 2 Alpes – 39,354
  12. Cauterets – 39,122
  13. La Plagne – 38,377
  14. Serre Chevalier – 33,393
  15. Le Grand Bornand – 30,466
  16. Avoriaz – 29,267
  17. Saint Lary – 28,074
  18. Vars – 25,243
  19. Méribel – 22,385
  20. La Norma – 17,537
  21. Orcières – 17,511
  22. Les Gets – 17,301
  23. Ax 3 Domaines – 17,233
  24. Le Dévoluy – 14,277
  25. Les Sept Laux – 13,322
  26. Lac Blanc – 13,261
  27. Les Contamines – 13,045
  28. Peyragudes – 12,947
  29. Châtel – 12,500
  30. Les Orres – 12,477
  31. Morzine – 12,080
  32. Montgenèvre – 10,769
  33. Valloire – 10,051
  34. Aussois – 9,975
  35. Grand Tourmalet – 9,696
  36. Piau-Engaly – 9,346
  37. Sainte Foy – 9,243
  38. Les Saisies – 8,928
  39. Le Lioran – 8,364
  40. Les Angles – 8,097
  41. Chamrousse – 7,205
  42. Gourette – 7,086
  43. Praloup – 6,461
  44. La Pierre St Martin – 6,398
  45. Le Corbier – 5,508
  46. Samoëns – 5,377
  47. Les Carroz – 5,086
  48. Valmorel – 4,998
  49. Arêches Beaufort – 4,996
  50. Luz Ardiden – 4,971

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 2 November.

Top French ski resorts on Facebook (1 Oct ’14)

With skiing possible in France as of this Saturday, thoughts are starting to turn towards winter: on social media and in my head, for sure, as I sit here at my desk.

Among the top 50 French ski resorts on Facebook, those that saw the most action are starting to talk – and picture – SNOW.

More specifically, the top three by fan growth in September all had something else in common:

La Plagne (+12%)…

Le Lioran (+3%)…

La Clusaz (+3%)…

La Clusaz lift building video

(no luck embedding the post so here’s a link: https://www.facebook.com/video.php?v=736997273042240 )

Yes, we love to see our resorts making improvements for our skiing pleasure.

Average fan growth for the whole top 50 in September was just 1%, down from 1.7% this time last year, so let it snow and let’s get some more buzz going!

Here’s the ranking in full, as recorded on 1 October 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 115,507 fans
  2. Nouvelles Pyrénées – 48,042
  3. Haute Maurienne Vanoise – 41,044
  4. Les 3 Vallées – 25,012
  5. Grand Massif – 12,598

Top 50 French ski resorts on Facebook

  1. Val Thorens – 162,912 fans
  2. Megève – 114,955
  3. Chamonix – 73,044
  4. Tignes – 55,762
  5. Les Menuires – 50,853
  6. Courchevel – 49,847
  7. La Clusaz – 49,419
  8. Les Arcs – 47,649
  9. Val d’Isère – 47,196
  10. Alpe d’Huez – 40,519
  11. Cauterets – 38,895
  12. Les 2 Alpes – 38,183
  13. La Plagne – 36,441
  14. Serre Chevalier – 31,031
  15. Le Grand Bornand – 29,399
  16. Avoriaz – 28,151
  17. Saint Lary – 27,956
  18. Vars – 25,060
  19. Méribel – 21,175
  20. La Norma – 17,470
  21. Orcières – 17,379
  22. Ax 3 Domaines – 17,106
  23. Les Gets – 16,925
  24. Le Dévoluy – 14,230
  25. Les Sept Laux – 13,138
  26. Lac Blanc – 13,113
  27. Les Contamines – 12,879
  28. Peyragudes – 12,809
  29. Châtel – 12,409
  30. Les Orres – 12,365
  31. Morzine – 11,923
  32. Montgenèvre – 10,632
  33. Aussois – 9,924
  34. Valloire – 9,861
  35. Grand Tourmalet – 9,604
  36. Piau-Engaly – 9,220
  37. Sainte Foy – 9,210
  38. Les Saisies – 8,617
  39. Le Lioran – 8,208
  40. Les Angles – 8,018
  41. Chamrousse – 7,077
  42. Gourette – 7,056
  43. Praloup – 6,403
  44. La Pierre St Martin – 6,270
  45. Le Corbier – 5,462
  46. Samoëns – 5,253
  47. Arêches Beaufort – 4,998
  48. Les Carroz – 4,950
  49. Metabief – 4,909
  50. Villard de Lans – 4,908

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 1 October.

Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (on 1 December ’13)

Twitter is clearly a good place to talk about snow and early season opening: the five French resorts that added the most followers in November were all ones that opened early.

Les Angles (+21.3%) and Piau (+18.9%) in the Pyrenees grew the fastest among those in the top 30, followed by Val Thorens (+18.7%), Tignes (+16.9%) and Alpe d’Huez (+16.4%).

Among their most engaging tweets were:

Once again, it’s quite simple really: just show us the snow!

Average follower growth for all the top 30 French ski resorts on Twitter rose to 10.3%, from 6.6% in November.

Here is the ranking in full on the 1st of December:

Top 3 French ski domains on Twitter:

  1. Portes du Soleil – 1,672 followers
  2. Les 3 Vallées – 1,623
  3. Nouvelles Pyrénées – 1,600

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 3,326 followers
  2. Chamonix – 3,109
  3. Val d’Isère – 2,213
  4. Les Arcs (fr) – 2,155
  5. Morzine (en) – 1,947
  6. Serre Chevalier (en) – 1,748
  7. Les Menuires – 1,668
  8. La Plagne – 1,625
  9. Ax3Domaines – 1,411
  10. Morzine (fr) – 1,410
  11. Le Grand Bornand – 1,396
  12. La Clusaz  – 1,323
  13. Megève – 1,279
  14. Les Gets – 1,208
  15. Serre Chevalier (fr) – 1,153
  16. La Tania – 1,129
  17. Aussois – 1,093
  18. Avoriaz – 1,009
  19. Alpe d’Huez – 889
  20. Les Contamines – 888
  21. Vars – 852
  22. Orcières 1850 – 851
  23. Tignes – 741
  24. La Chapelle d’Abondance – 702
  25. Montgenèvre – 683
  26. Peyragudes – 666
  27. Piau – 662
  28. Le Dévoluy – 619
  29. Pic du Midi – 599
  30. Les Angles – 575

Please note: these numbers were polled on the 1st of December. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Chamonix rivals Val Thorens for most followers on Twitter

It finally happened: Chamonix caught up with Val Thorens to take joint top spot as the French ski resort with the most followers on Twitter.

At least for a short while: when I polled the numbers they were dead level but, after I tweeted it, Val Tho pulled away again slightly. Maybe somebody over there was listening?

Overall, the pre-season is definitely winding up: average follower growth for the top 30 French ski resorts on Twitter jumped to 6.6%, from 4.6% in September.

Tignes made the biggest gains by far (+22.9%) as it opened for glacier skiing, a welcome distraction from the pain of losing the X Games.

Alpe d’Huez added 12.4% in October… with a little bit of arm-twisting:

It also seems to be enjoying the Folie Douce effect already:

On that note, the Facebook page for La Folie Douce Alpe d’Huez has already attracted over 1,000 likes in less than a month.

Third biggest climber, Pic du Midi (+12.2%), just made it into the top 30, after it announced that it is going 100% free ride, à la Aiguille du Midi in Chamonix and La Grave.

Here is the full ranking on the 1st of November:

Top 3 French ski domains on Twitter:

  1. Portes du Soleil – 1,533 followers
  2. Nouvelles Pyrénées – 1,419
  3. Les 3 Vallées – 1,320

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 2,802 followers
  2. Chamonix – 2,802
  3. Les Arcs (fr) – 2,047
  4. Val d’Isère – 1,977
  5. Morzine (en) – 1,801
  6. Serre Chevalier (en) – 1,675
  7. Les Menuires – 1,589
  8. La Plagne – 1,497
  9. Ax3Domaines – 1,317
  10. Le Grand Bornand – 1,301
  11. Morzine (fr) – 1,287
  12. Megève – 1,220
  13. La Clusaz  – 1,186
  14. Les Gets – 1,084
  15. La Tania – 1,057
  16. Serre Chevalier (fr) – 1,047
  17. Aussois – 1,036
  18. Avoriaz – 915
  19. Les Contamines – 804
  20. Vars – 785
  21. Orcières 1850 – 775
  22. Alpe d’Huez – 764
  23. La Chapelle d’Abondance – 692
  24. Tignes – 639
  25. Peyragudes – 606
  26. Le Dévoluy – 593
  27. Montgenèvre – 591
  28. Piau – 557
  29. Pic du Midi – 526
  30. Les Sept Laux – 515

Please note: these numbers were polled on the 1st of November. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.