Top 30 French ski resorts on Twitter this season

Not only did this season see a French ski resort become the first in Europe to reach 200,000 likes on Facebook, it also saw the first reach 20,000 followers on Twitter: Alpe d’Huez.

Now I know it’s all about the quality not the quantity of the social media engagement, but still… In the case of Alpe d’Huez, which has grown its followers 197% this season (1 Dec-1 May), it does at least partly have to do with its success in playing to its reputation as both a winter and a summer destination and not a little with the fact that it will be a Tour De France finish yet again in 2015.

This was its most RT’d tweet in April:

Other resorts reaching milestones this season were Val Thorens and Val d’Isère which both broke through 10,000.

Who grew their followers the most? 

It was not, in fact, Alpe d’Huez that grew its followers the fastest this winter season among the top 30 French resorts on Twitter. These were the top three:

  1. Courchevel (+260%)
  2. Val d’Isère (+200%)
  3. Alpe d’Huez (+197%)

Tweeting into spring

Finishing strongest in April was Val d’Isère (+11%), followed by Tignes (+5%), even though the latter tweeted barely more than a dozen times over the month.

Overall, the top 30 French ski resorts on Twitter averaged just 2% follower growth in April, down from over 6% in March, and also lower than this time last year (3.1%).

Season average growth was 62% (1 Dec-1 May), compared to 66% last season.

Here is the ranking in full, as compiled on the 1st of May 2015:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 6,315 followers
  2. Nouvelles Pyrénées – 4,067
  3. Portes du Soleil – 4,041

Top 30 French ski resorts on Twitter:

  1. Alpe d’Huez – 21,232 followers
  2. Val Thorens – 13,425
  3. Val d’Isère – 11,883
  4. Megève – 8,602
  5. Chamonix – 8,107
  6. La Plagne – 6,556
  7. Les Arcs (fr) – 4,802
  8. Morzine (en) – 4,403
  9. Les Gets – 3,870
  10. Méribel – 3,488
  11. Les Menuires – 3,355
  12. La Clusaz  – 3,204
  13. Avoriaz (fr) – 3,190
  14. Avoriaz (en) – 3,083
  15. Serre Chevalier (fr) – 2,969
  16. Morzine (fr) – 2,968
  17. Tignes – 2,914
  18. Le Grand Bornand – 2,896
  19. Vars – 2,797
  20. Les 2 Alpes – 2,571
  21. Serre Chevalier (en) – 2,477
  22. Ax3Domaines – 2,335
  23. Peyragudes – 2,133
  24. Courchevel – 2,008
  25. Cauterets – 1,984
  26. Pic du Midi – 1,970
  27. Les Contamines – 1,912
  28. La Tania – 1,893
  29. Piau – 1,838
  30. Montgenèvre – 1,773

Please note: these numbers were polled on the 1st of May 2015. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month. Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter (1 Oct ’14)

Alpe d’Huez has been steadily climbing up the Twitter rankings like a cyclist negotiating its famous 21 hairpins and we’ve been tracking its progress for a while now on this blog.

But even I was surprised to see the sprint it went on just recently, surging into second place after adding 44% more followers in a month.

What’s going on, I asked them, and quicker than you can say ‘Tour de France’, the answer came back that much of the extra attention at the moment is due to strong rumours that Alpe d’Huez is once again going to be back on the route of a certain famous cycling race in 2015. The route will be officially unveiled later this month but I get the impression the rumours are not unfounded.

Sure enough, some of its most engaging tweets recently have been about cycling:

But, then again, others were about the approaching winter, with the resort promising to open partially on weekends in November if enough snow falls between now and then:

The other thing the team say that has helped is that the resort website recently made its Twitter account easily accessible and visible from its home page.

Overall the top 30 French ski resorts on Twitter saw an average of 4.4% follower growth in September, similar to this time last year, with only a handful performing better than the average.

Here’s the list in full, as compiled on the 1st of October:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,783 followers
  2. Portes du Soleil – 2,633
  3. Nouvelles Pyrénées – 2,598

Top 30 French ski resorts on Twitter:

  1. Megève – 8,306 followers
  2. Alpe d’Huez – 5,894
  3. Chamonix – 5,689
  4. Val Thorens – 4,917
  5. Val d’Isère – 3,401
  6. Morzine (en) – 2,899
  7. Les Arcs (fr) – 2,820
  8. La Plagne – 2,575
  9. Les Gets – 2,472
  10. Les Menuires – 2,153
  11. Morzine (fr) – 2,144
  12. La Clusaz  – 2,130
  13. Serre Chevalier (en) – 2,124
  14. Le Grand Bornand – 2,098
  15. Avoriaz – 2,005
  16. Serre Chevalier (fr) – 1,809
  17. Ax3Domaines – 1,725
  18. Les Contamines – 1,510
  19. La Tania – 1,459
  20. Méribel – 1,448
  21. Peyragudes – 1,433
  22. Vars – 1,388
  23. Tignes – 1,385
  24. Aussois – 1,329
  25. Pic du Midi – 1,232
  26. Orcières – 1,224
  27. Piau – 1,176
  28. Les 2 Alpes – 1,157
  29. Cauterets – 1,112
  30. Montgenèvre – 1,059

Please note: these numbers were polled on the 1st of October 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 30 French ski resorts on Twitter this summer

Looking through the Twitter lens, it’s been a fairly healthy summer for French ski resorts, despite the weather. Follower growth for the top 30 on Twitter June through August averaged 10.7% over the three months, compared to 13.2% last year.

Ten resorts achieved above-average growth, of which:

  • 4 are in the Pyrenees – Peyragudes (+27%), Cauterets (+21%), Piau (+19%) and Pic du Midi (+16%)
  • the top 2 are neighbours and rivals – Les 2 Alpes (+36%) and Alpe d’Huez (+29%)
  • VTT / MTB is a common thread for 4 of them: Les 2 Alpes, Meribel (+16%), Les Gets (+15%) and Tignes (+14%)
  • 2 have summer glacier skiing – Les 2 Alpes and Tignes
  • 1 saw the Tour de France come through town… again – Alpe d’Huez
  • and 1 is… Chamonix (+18%)

Here are just a random few of the tweets of this summer:

And now for the ranking in full, as compiled on the 1st of September:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,766 followers
  2. Portes du Soleil – 2,562
  3. Nouvelles Pyrénées – 2,511

Top 30 French ski resorts on Twitter:

  1. Megève – 8,330 followers
  2. Chamonix – 5,451
  3. Val Thorens – 4,780
  4. Alpe d’Huez – 4,097
  5. Val d’Isère – 3,279
  6. Morzine (en) – 2,830
  7. Les Arcs (fr) – 2,730
  8. La Plagne – 2,451
  9. Les Gets – 2,485
  10. Les Menuires – 2,112
  11. Serre Chevalier (en) – 2,107
  12. Morzine (fr) – 2,077
  13. La Clusaz  – 2,071
  14. Le Grand Bornand – 2,065
  15. Avoriaz – 1,935
  16. Serre Chevalier (fr) – 1,751
  17. Ax3Domaines – 1,704
  18. Les Contamines – 1,478
  19. La Tania – 1,433
  20. Méribel – 1,374
  21. Peyragudes – 1,3171
  22. Vars – 1,339
  23. Tignes – 1,326
  24. Aussois – 1,301
  25. Orcières – 1,190
  26. Pic du Midi – 1,159
  27. Piau – 1,155
  28. Les 2 Alpes – 1,112
  29. Cauterets – 1,071
  30. Montgenèvre – 1,033

Please note: these numbers were polled on the 1st of September 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.