Top 30 French ski resorts on Twitter (on 1 April ’14)

Alpe d’Huez once again stands out as one of the fastest growing French ski resorts on Twitter, adding 33% more followers in March. Since it put in place a new community manager arrangement, it has jumped from 19th in the ranking in December, to 7th now.

This past month, despite the one fresh dump of snow we had, spring fever has been building and Alpe d’Huez cleverly tapped into that by starting to talk about cycling. Check out its most retweeted tweets in March:

Alpe d Huez top tweets

source: twitonomy

Megève (+15%), Meribel (+10%), Les Gets (+9.5%) and Vars (+9.3%) were the other top movers in March. Megève continues its Twitter Card campaign, Meribel hosted the French national alpine ski championships in March and Vars continues to put itself on the map in the freestyle world, running the 2nd Vars Tournament which attracted global media attention including:

Les Gets, meanwhile, got Happy:

Average follower growth for all the top 30 French ski resorts on Twitter settled at 6.1%, compared to 5.8% for the top 50 on Facebook.

Here is the ranking in full, as compiled on the 1st of April:

Top 3 French ski domains on Twitter:

  1. Les 3 Vallées – 2,547 followers
  2. Portes du Soleil – 2,315
  3. Nouvelles Pyrénées – 2,195

Top 30 French ski resorts on Twitter:

  1. Megève – 8,783 followers
  2. Val Thorens – 4,480
  3. Chamonix – 4,248
  4. Val d’Isère – 2,971
  5. Morzine (en) – 2,564
  6. Les Arcs (fr) – 2,548
  7. Alpe d’Huez – 2,425
  8. La Plagne – 2,206
  9. Serre Chevalier (en) – 2,037
  10. Les Menuires – 1,998
  11. Les Gets – 1,928
  12. Le Grand Bornand – 1,845
  13. La Clusaz  – 1,839
  14. Morzine (fr) – 1,818
  15. Avoriaz – 1,793
  16. Ax3Domaines – 1,624
  17. Serre Chevalier (fr) – 1,556
  18. Les Contamines – 1,365
  19. La Tania – 1,305
  20. Aussois – 1,218
  21. Vars – 1,175
  22. Méribel – 1,100
  23. Tignes – 1,090
  24. Orcières 1850 – 1,056
  25. Peyragudes – 1,005
  26. Montgenèvre – 914
  27. Piau – 903
  28. Pic du Midi – 899
  29. Gourette – 801
  30. Cauterets – 688

Please note: these numbers were polled on the 1st of April 2014. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Official resort accounts only and linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (2 Feb ’14)

The term ‘pent-up demand’ came to mind as I analysed this month’s top 50 French ski resorts on Facebook. That is, when the demand for something is particularly strong and/or there is a scarcity of supply. Maybe my economics degree is coming in useful after all…

Pent-up demand for powder must have been running high at the beginning of January, after a slow start to the season, snow-wise.

So it should come as no surprise that those resorts that obliged with photos of the white stuff saw their likes spike almost immediately, notably Grand Tourmalet (+30%), Les Menuires (+25%) and Vars (+20%):

snow Grand Tourmalet

snow Les Menuiresneige fraiche Vars

Other resorts showing above-average fan growth include La Norma (+42%) – as it wound up its competition to win a holiday – and Chamonix (+25%), which ran a mini-contest for VIP tickets to the Freeride World Tour coming to town.

Average fan growth of all the top 50 ran considerably lower, at 8.9% in January, up just slightly from 8.7% in December. A handful of resorts saw less than a 2% increase in likes.

Here are all the scores, as recorded on the 2nd and 3rd of February, 2014:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 109,936 fans
  2. Nouvelles Pyrénées – 43,605
  3. Haute Maurienne Vanoise – 37,552
  4. Les 3 Vallées – 21,611
  5. Grand Massif – 11,481

Top 50 French ski resorts on Facebook

  1. Val Thorens – 142,710 fans
  2. Megève – 114,191
  3. Tignes – 51,042
  4. Courchevel – 48,020
  5. Les Menuires – 42,282
  6. Les Arcs – 40,325
  7. Chamonix – 35,529
  8. La Clusaz – 35,501
  9. Val d’Isère – 34,468
  10. Alpe d’Huez – 34,296
  11. La Plagne – 29,730
  12. Les 2 Alpes – 29,659
  13. Serre Chevalier – 28,954
  14. Cauterets – 28,043
  15. Saint Lary – 26,866
  16. Avoriaz – 25,858
  17. Vars – 20,842
  18. Le Grand Bornand – 20,674
  19. Méribel – 18,153
  20. La Norma – 16,886
  21. Ax 3 Domaines – 15,012
  22. Les Gets – 14,737
  23. Châtel – 12,174
  24. Les Sept Laux – 11,592
  25. Les Contamines – 11,451
  26. Lac Blanc – 11,422
  27. Le Dévoluy – 11,294
  28. Peyragudes – 11,221
  29. Morzine – 10,677
  30. Orcières1850 – 10,332
  31. Montgenèvre – 10,179
  32. Les Orres – 10,004
  33. Grand Tourmalet – 9,405
  34. Sainte Foy – 7,989
  35. Piau-Engaly – 7,764
  36. Les Saisies – 7,467
  37. Le Lioran – 7,335
  38. Les Angles – 7,151
  39. Gourette – 6,485
  40. Praloup – 5,715
  41. Aussois – 5,649
  42. Valloire – 5,350
  43. Le Corbier – 5,151
  44. Metabief – 4,585
  45. Luz Ardiden – 4,537
  46. Samoëns – 4,445
  47. Villard de Lans – 4,403
  48. Luchon – 4,401
  49. Valmorel – 4,399
  50. Arêches Beaufort – 4,379

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on 2-3 February.

Top 50 French ski resorts on Facebook (on 1 October 2013)

A dusting of snow across in September heralded the start of autumn in the Alps. But it was not quite enough to quicken the social media pulse and the average monthly fan growth rate of the top 50 French mountain resorts on Facebook slowed further, to 1.7% in September, from 2.0% in August and 3.1% in July.

A few resorts charged ahead anyway, notably these five:

  1. Les Contamines (+21.4%)
  2. Chamonix (+10.4%)
  3. Le Grand Bornand (+7.8%)
  4. Serre Chevalier (+7.4%)
  5. Vars (+6.4%)

And snow did seem to be the common thread in their most engaging posts:

Dawn view

Chamonix showing off what it does best

Snow at Les Contamines

A sign of things to come for Les Contamines

Snow dusting Aravis mountains

Le Grand Bornand also makes the most of it

Meanwhile a handful of resorts lost fans, including at least one ( Le Dévoluy ) that had run a competition during the summer, evidence once again that money can’t buy you love.

Here’s the ranking in full, as recorded on the 1st of October:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 94,554 fans
  2. Nouvelles Pyrénées – 35,658
  3. Les 3 Vallées – 17,552
  4. Haute Maurienne Vanoise – 13,028
  5. Massif du Sancy – 7,855

Top 50 French ski resorts on Facebook

  1. Megève – 112,535 fans
  2. Val Thorens – 105,573
  3. Tignes – 44,431
  4. Les Arcs – 34,571
  5. Courchevel – 31,163
  6. La Clusaz – 27,391
  7. La Plagne – 26,073
  8. Alpe d’Huez – 25,662
  9. Les Menuires – 23,357
  10. Avoriaz – 23,054
  11. Cauterets – 22,482
  12. Les 2 Alpes – 21,853
  13. Saint Lary – 21,538
  14. Serre Chevalier – 20,231
  15. Chamonix – 19,833
  16. Val d’Isère – 19,789
  17. Vars – 15,040
  18. Le Grand Bornand – 14,242
  19. Méribel – 12,723
  20. Ax 3 Domaines – 12,297
  21. Châtel – 11,260
  22. Le Dévoluy – 10,939
  23. Lac Blanc – 10,110
  24. Les Sept Laux – 9,452
  25. Montgenèvre – 9,183
  26. Peyragudes – 9,071
  27. Les Orres – 8,798
  28. Les Gets – 8,678
  29. Les Contamines – 8,531
  30. Orcières1850 – 8,448
  31. La Norma – 7,523
  32. Sainte Foy – 7,094
  33. Piau-Engaly – 6,260
  34. Grand Tourmalet – 6,231
  35. Morzine – 6,133
  36. Les Saisies – 5,780
  37. Les Angles – 5,516
  38. Aussois – 5,395
  39. Valloire – 4,958
  40. Le Corbier – 4,595
  41. Luz Ardiden – 4,063
  42. Praloup – 3,976
  43. Arêches Beaufort – 3,962
  44. Samoëns – 3,935
  45. Luchon – 3,930
  46. Villard de Lans – 3,904
  47. Valmorel – 3,756
  48. Le Lioran – 3,749
  49. Prat Peyrot Mont Aigoual – 3,657
  50. La Rosière – 3,573

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on the 1st of October.

Winter is coming

Samoens

Samoens’ Facebook cover image

It was a beautiful autumn day here in the Alps today, crisp and clear, the colours starting to turn in the forest across the valley and snow dusting the peaks higher up. Meanwhile my twitter timeline is already filling up with tweets hashtagged #WinterIsComing and there are less than 90 days to go till the start of the winter season.

What are French ski resorts doing to make the most of this inter-season and turn our attention to the winter that is just around the corner? A recent post from Slopefillers highlights a couple of good examples of how US ski resorts are making the transition from summer to winter. I thought it would be interesting to do the same over on this side of the pond.

The first example that sprang to mind was Samoëns’ Facebook cover image, above, which is similar to the mashups created by Copper Mountain in the Slopefillers post. Except it is actually a blend of two different views of the town and it is not actually new – it has been up for a while.

What is new are these #WantToSki teasers from Val Thorens, which it is encouraging people to post up and then featuring on its YouTube channel.

That’s the first one of three so far and they are…. quirky, while at the same time, of course, promoting its early opening day.

Another resort doing something a little bit different is Les Orres, which, instead of having two different home page options (winter and summer) like most resorts, has three: winter, summer and autumn. It has been promoting the fact that it has kept its bike park and access lifts open during weekends in September.

home page lesorres.com

Screenshot of Les Orres’ home page

Two other examples, both videos, are more straightforward winter season teasers rather than referencing the changing seasons, but they caught my eye anyway:

One is from Vars, which quite simply posted a video recently on its Vimeo channel that plays to its strengths:

The amount of buzz I’ve heard in the past year about Vars as a resort for freestyle skiers since it held the Vars Tournament is quite remarkable, so this video makes good sense.  I see the event is back for more in March 2014 (although the website for it was still showing last year’s event as I wrote this…).

The other – also a video – is this extensive, swooping aerial view of the ‘Seven Wonders’ of Paradiski, the domain that encompasses Les Arcs, Peisey-Vallandry and La Plagne.

It makes the ski area look vast, which is topical in Europe at the moment, as many resorts are facing something of a media storm following a recent study alleging they are exaggerating the length of their pistes.

Any other resorts you think are doing something innovative to grab our attention this pre-season? Any comments welcome. #WinterIsComing …

Top 30 French ski resorts on Twitter (on 3 April ’13)

Over on Twitter, top action came from two French resorts holding freestyle events in March. The X Games was of course the big one, and Tignes PR Girls were busy birds, tweeting regularly and attracting more than 40% more followers over the month.

Not to be overlooked though is Vars (+12.5%), which held the first ever Vars Tournament  right after the X Games, attracting top riders. There was plenty of buzz on Twitter, fuelled by Vars itself which tweeted frequent updates on the results.

Vars Tournament 2

It sure looks like Twitter is a good channel for resorts to engage with their freestyle rider communities.

Chamonix, Peyragudes and Piau in the top 30 also saw 10%+ follower growth in March and Meribel continues to climb rapidly, up another 31% this past month to over 170 followers since it launched its account in February.

Here’s the full list:

Top 3 French ski domains on Twitter:

  1. Nouvelles Pyrénées – 1,138 followers
  2. Portes du Soleil – 1,121
  3. Massif du Sancy – 777

Top 30 French ski resorts on Twitter:

  1. Val Thorens – 2,276 followers
  2. Les Arcs (fr) – 1,807
  3. Val d’Isère – 1,438
  4. Serre Chevalier (en) – 1,433
  5. Les Menuires – 1,365
  6. Morzine (en) – 1,301
  7. Chamonix – 1,275
  8. La Plagne – 1,230
  9. Le Grand Bornand – 1,016
  10. Megève – 922
  11. Morzine (fr) – 921
  12. La Clusaz  – 899
  13. Aussois – 857
  14. La Tania – 848
  15. Serre Chevalier (fr) – 731
  16. Les Gets – 707
  17. La Chapelle d’Abondance – 694
  18. Avoriaz – 664
  19. Vars – 583
  20. Orcières 1850 – 564
  21. Le Dévoluy – 503
  22. Les Contamines – 475
  23. Vallée Louron – 472
  24. Les Sept Laux – 470
  25. Montgenèvre – 450
  26. Peyragudes – 442
  27. Les Arcs (en) – 430
  28. Lac Blanc – 407
  29. Piau – 385
  30. Gourette – 366

Please note: these numbers were polled on the 3rd of April. Sorry if I’ve missed anyone and please do let me know so this list can be improved for next month… Linked resorts/domains are ranked separately.

Top 50 French ski resorts on Facebook (on 1 Feb ’13)

January is traditionally a time for lots of promotional activity in ski resorts – press visits, Grand Ski, and so on – and yes, it looks like several resorts have been plenty busy in social media over the past month as well.

In Sainte Foy fans are up five-fold, admittedly from a low base of 500-odd, but still. It’s snowing competitons on its facebook page, with three running at the moment as far as I can see, each offering a voucher for a week’s stay for 4 to the winner. They run until April so expect more progress up the rankings to come.

Vars (+72%) has been running a competition too, getting its fans up to the 6,000 mark just before it hosted the FIS World Speed Skiing Championships. And so has Châtel (+43%).

As for Valmorel (+77%), I can’t find any trace of ‘buying’ likes there. They hosted a ski alpinism race in January though, the Doucy Cîmes, featured in a piece on France 3 TV, held a snowshoeing festival and offered reduced rates on day passes.

No changes in the top 5, but Val Thorens is continuing to creep up on Megève, and gained 20% more fans in January.  Here’s the full list:

Top 5 French ski domains on Facebook

  1. Portes du Soleil – 92,322 fans
  2. Nouvelles Pyrénées – 29,707
  3. Les 3 Vallées – 15,568
  4. Ax 3 Domaines – 10,722
  5. Haute Maurienne Vanoise – 9,050

Top 50 French ski resorts on Facebook

  1. Megève – 110,552 fans
  2. Val Thorens – 87,536
  3. Tignes – 37,496
  4. Les Arcs – 32,525
  5. Courchevel – 29,042
  6. La Plagne – 24,113
  7. La Clusaz  – 22,055
  8. Avoriaz – 20,301
  9. Saint Lary – 16,580
  10. Cauterets – 16,082
  11. Les Menuires – 15,887
  12. Serre Chevalier – 15,823
  13. Les 2 Alpes – 14,183
  14. Chamonix – 12,067
  15. Val d’Isère – 9,622
  16. Vars – 9,470
  17. Le Grand Bornand – 9,366
  18. Châtel – 9,088
  19. Lac Blanc – 8,805
  20. Les Sept Laux – 8,577
  21. Montgenèvre – 8,292
  22. Les Orres – 7,511
  23. Peyragudes – 7,390
  24. Orcières1850 – 7,330
  25. Les Gets – 7,165
  26. Meribel – 7,074
  27. Le Dévoluy – 5,903
  28. Alpe d’Huez – 5,683
  29. La Norma – 5,488
  30. Les Saisies – 5,050
  31. Les Angles – 4,753
  32. Grand Tourmalet – 4,646
  33. Morzine – 4,559
  34. Valloire – 4,212
  35. Le Corbier – 4,016
  36. Villard de Lans – 3,984
  37. Prat Peyrot Mont Aigoual – 3,527
  38. Praloup – 3,349
  39. Sainte Foy – 3,348
  40. Luchon – 3,288
  41. Samoëns – 3,241
  42. Valmorel – 3,208
  43. Luz Ardiden – 3,183
  44. Arêches Beaufort – 3,171
  45. Les Contamines – 3,136
  46. Le Lioran – 2,943
  47. La Rosière – 2,902
  48. La Pierre St Martin – 2,751
  49. Font Romeu – 2,653
  50. Saint Sorlin d’Arves – 2,527

Please note: these are official pages only and only those resorts are included that have at least some alpine ski uplift capacity, ie a ski lift. Sorry if I’ve missed anyone (I have found and added a few already since I first started this) and please let me know so this list can be improved for next month. Linked resorts/domains like the 3 Valleys are ranked separately and the count was done on the 1st of February.